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Communication Designer by training and strategist by nature. With over 4 years of experience, I specialize in developing visual identities and design systems that transform complex ideas into compelling and impactful narratives. I balance autonomy and organization with a passion for connecting strategy and creativity. For me, design goes far beyond aesthetics – it is about creating visual solutions that are both transparent and memorable.…Communication Designer by training and strategist by nature. With over 4 years of experience, I specialize in developing visual identities and design systems that transform complex ideas into compelling and impactful narratives. I balance autonomy and organization with a passion for connecting strategy and creativity. For me, design goes far beyond aesthetics – it is about creating visual solutions that are both transparent and memorable.

Sofia Simões

Brand Designer, Graphic Designer, Designer, +4

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Communication Designer by training and strategist by nature. With over 4 years of experience, I specialize in developing visual identities and design systems that transform complex ideas into compelling and impactful narratives. I balance autonomy and organization with a passion for connecting strategy and creativity. For me, design goes far beyond aesthetics – it is about creating visual solutions that are both transparent and memorable.…Communication Designer by training and strategist by nature. With over 4 years of experience, I specialize in developing visual identities and design systems that transform complex ideas into compelling and impactful narratives. I balance autonomy and organization with a passion for connecting strategy and creativity. For me, design goes far beyond aesthetics – it is about creating visual solutions that are both transparent and memorable.

Available to hire

Communication Designer by training and strategist by nature. With over 4 years of experience, I specialize in developing visual identities and design systems that transform complex ideas into compelling and impactful narratives.

I balance autonomy and organization with a passion for connecting strategy and creativity. For me, design goes far beyond aesthetics – it is about creating visual solutions that are both transparent and memorable.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Portuguese

Fluent

English

Advanced

Work Experience

Design & Communications at Group Gate

January 1, 2022 - January 1, 2026

Developing and scaling visual identities, comprehensive design systems, and brand books. Defining and implementing brand and communication strategies (internal and external) to ensure cohesive brand expressions. Creating multi-channel creative campaigns that align brand identity with business goals and positive impact metrics. Producing high-quality communication assets across print, digital, and audiovisual media, ensuring absolute visual consistency and delivery excellence. Managing client and stakeholder relationships, aligning expectations, streamlining design processes, and ensuring transparent communication throughout the project lifecycle.

Design Management and Branding at Freelancer

January 1, 2021 - Present

Optimized visual identity systems for multiple brands, ensuring cross-channel consistency. Demonstrated strong organization, autonomy, and priority management in fast-paced environments, ensuring the agile and rigorous delivery of multiple concurrent projects. Managed a diverse client portfolio, guaranteeing deadline compliance and autonomous problem-solving. Coordinated the inventory, cataloging, and digital archiving process of design estates and donations for the MUDE (Design Museum) collection. Implemented systematic organizational structures with high rigor, ensuring structural consistency.