I’m a communications and digital marketing professional with a global, fast-paced background in e-commerce and CRM. I thrive on building strong relationships with internal teams and external partners, and I’m comfortable coordinating across cross-functional groups to deliver results. I’m methodical in planning but energetic when tackling unexpected situations, always aiming to maintain transparency and empathy in my work. I’m naturally creative and data-driven, eager to learn from colleagues and experiences, and committed to maintaining a healthy work-life balance. I’d like to join an international, dynamic environment that supports professional growth while delivering meaningful marketing outcomes.

Sofia Valli

I’m a communications and digital marketing professional with a global, fast-paced background in e-commerce and CRM. I thrive on building strong relationships with internal teams and external partners, and I’m comfortable coordinating across cross-functional groups to deliver results. I’m methodical in planning but energetic when tackling unexpected situations, always aiming to maintain transparency and empathy in my work. I’m naturally creative and data-driven, eager to learn from colleagues and experiences, and committed to maintaining a healthy work-life balance. I’d like to join an international, dynamic environment that supports professional growth while delivering meaningful marketing outcomes.

Available to hire

I’m a communications and digital marketing professional with a global, fast-paced background in e-commerce and CRM. I thrive on building strong relationships with internal teams and external partners, and I’m comfortable coordinating across cross-functional groups to deliver results. I’m methodical in planning but energetic when tackling unexpected situations, always aiming to maintain transparency and empathy in my work.

I’m naturally creative and data-driven, eager to learn from colleagues and experiences, and committed to maintaining a healthy work-life balance. I’d like to join an international, dynamic environment that supports professional growth while delivering meaningful marketing outcomes.

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Language

Italian
Fluent
English
Advanced
German
Intermediate

Work Experience

E-commerce & Digital Marketing Specialist at SEASES SRL
May 1, 2023 - October 24, 2025
Managed the e-commerce platform and digital marketing for SEASES SRL, a premium men's outerwear brand by Loro Piana. Responsibilities included CRM and marketing automation planning, drafting emails and SMS content, generating growth-focused campaigns, maintaining data integrity and reporting, performing A/B testing, and coordinating with internal teams and external partners. Coordinated CRM flows, content production, and data-driven optimization; maintained brand guidelines and collaborated with IT and external agencies for site updates and maintenance. Implemented Conversion Rate Optimization (CRO) strategies to improve sales performance and generated analytics on e-commerce metrics including orders, traffic, and conversions; supported pre- and post-sale activities.
International Sales Assistant at Giordano Wine
May 1, 2019 - October 24, 2025
Supported lead acquisition efforts at international food & beverage fairs; collaborated with Italian suppliers and international customers; translated company information materials (Italian-English-German) for communications strategies.
Kids Entertainer at Thomas Cook
October 1, 2019 - October 24, 2025
Delivered entertainment activities for German and English markets during international tours (Fuerteventura, ES), contributing to guest experiences and brand engagement in multicultural settings.

Education

Bachelor's Degree at Università degli Studi di Milano
October 1, 2019 - February 1, 2020
Diploma at Liceo Terragni
September 1, 2010 - July 1, 2015
Postgraduate Diploma in Digital Marketing at Formaper | IAB Italia
October 1, 2019 - February 1, 2020

Qualifications

Diploma
September 1, 2010 - July 1, 2015
Postgraduate Diploma in Digital Marketing
October 1, 2019 - February 1, 2020
Master Part-Time CRM & Marketing Automation
January 1, 2023 - May 1, 2023

Industry Experience

Media & Entertainment, Retail, Software & Internet, Professional Services