Available to hire
Hi, I’m Sofia, a multidisciplinary designer and creative director from Querétaro, Mexico. I thrive at the intersection of branding, illustration, and storytelling, shaping cohesive visual identities and compelling media content for fashion, events, and lifestyle brands. I enjoy leading creative direction, crafting transmedia concepts, and delivering authentic work with attention to detail.
Over the past years I collaborated with fashion shows, product brands, and content teams—doing everything from backstage coordination and runway styling to social media campaigns and product photography. I’m driven by curiosity, experimentation, and sincerity in my craft, always aiming to push boundaries while delivering high-quality, client-focused results.
Experience Level
Language
Spanish; Castilian
Fluent
English
Advanced
Work Experience
Branding at DH Accessories
January 1, 2020 - December 31, 2020Branding, Brand identity, Social media content creation, Product photography
Branding at EUONIA CASES
January 1, 2020 - December 31, 2020Brand identity, Content creation for social media, Packaging design, Product photography
Manager and Content Creator at SHOP MARIE HERZ
January 1, 2020 - December 31, 2022Manager and content creator for social media. Customer service. Shipping assistant. Seasonal item selection assistant. Product photography.
Backstage Coordinator / Runway Changer at Adolfo Domínguez Fashion Show (7th Art Gala) by Palacio de Hierro
January 1, 2021 - December 31, 2021Backstage coordination support. Runway changer (1 model/2 looks). Creation of promotional content for event sponsors.
Backstage Coordinator / Runway Changer at Adolfo Domínguez Fashion Show FW 2021 RUNWAY
January 1, 2021 - December 31, 2021Backstage coordination; Runway changer (1 model/2 looks). Creation of promotional content for event sponsors.
Backstage Coordinator / Runway Changer / Designer's Assistant at LOOKBOKK RUNWAY 2022 1st EDITION
January 1, 2022 - December 31, 2022Backstage coordination; Runway changer (2 models/3 changes each). Designer's assistant: fittings, care of garments and accessories, compliance with guidelines and specifications for each garment.
Garment Design / Technical Specifications at House of Valkyr
January 1, 2022 - December 31, 2022Sportswear line design; Garment technical specifications
Backstage Coordinator / Runway Changer at ALBA CONDE AND ROBERTO VERINO RUNWAY SHOW 8th Art Gala 2022 by Palacio de Hierro
January 1, 2022 - December 31, 2022Backstage coordination support. Runway changer (1 model/3 looks). Creation of promotional content for event sponsors; Assembly and disassembly of furniture; Training of staff.
Backstage Coordination & Supervision at FINAL MEXICANA UNIVERSAL 2022
January 1, 2022 - December 31, 2022Backstage coordination support. Backstage and contestant supervision. Setup and dismantling of furniture. Training of backstage staff (dressers).
Intern at DRAW LATIN FASHION
January 1, 2022 - December 31, 2022Internships: Creation of thumbnails for DLF PODCAST episodes (YouTube). Instagram post artwork. Instagram story artwork.
Intern at ENNADI ARQUITECTOS
January 1, 2023 - December 31, 2023Architecture platform internship: Instagram post artwork. Instagram story artwork.
Branding / Brand Identity at MEZCAL DON ROY
January 1, 2023 - December 31, 2023Branding; Brand identity; Content creation for social media; Product photography; Sales presentation design
T-shirt Design / Signage at BRIGADISTAS MAGOVE S.A
January 1, 2023 - December 31, 2023T-shirt design; Signage
Intern at JUST FOR FUN 360 INTERNSHIP (BCN)
January 1, 2024 - December 31, 2025Advertising Agency: Branding; Animation; Illustration; Conceptualization; Storytelling; Social media content creation
Creative Direction / Art Direction at BRUMA
January 1, 2025 - December 31, 2025Creative direction, Art direction, Branding, Brand strategy, Photography, Video
Creative Direction / Space Design at Plantopian Dreams
January 1, 2025 - December 31, 2025Creative direction for art event; Space design; Photography
Event Photographer at La Feli
January 1, 2025 - December 31, 2025Event photography
Creative / Visual Identity at DJ Metro
January 1, 2025 - December 31, 2025Creative direction, Visual identity, Press kit
Flyer Design at SABDA (BCN)
January 1, 2025 - December 31, 2025Flyer design
Assistant Creative Director at CASA TRES (BCN)
January 1, 2025 - December 31, 2025Entertainment events company: Creative direction, Art direction, Transmedia strategy, Campaign conceptualization/storytelling, Branding
Brand Identity Designer at DH ACCESSORIES
January 1, 2020 - January 1, 2020Branding, brand identity, social media content creation, and product photography.
Brand Designer at EUONIA CASES
January 1, 2020 - January 1, 2020Branding, brand identity, content creation for social media, packaging design, product photography.
Backstage Coordinator / Runway Changer at ADOLFO DOMINGUEZ FASHION SHOW FW 2021 / Palacio de Hierro
January 1, 2021 - January 1, 2021Backstage coordination, runway changes, and promotional content creation for event sponsors.
Backstage Coordinator / Runway Changer at ADOLFO DOMINGUEZ FASHION SHOW FW 2021 RUNWAY
January 1, 2021 - January 1, 2021Backstage coordination and runway changes; promotional content for sponsors.
Backstage Coordinator at LOOKBOKK RUNWAY 2022
January 1, 2022 - January 1, 2022Backstage coordination, runway changes, fittings, and garment care.
Garment Technical Designer / Runway Changer at SPORTSWEAR HOUSE OF VALKYR
January 1, 2022 - January 1, 2022Sportswear line design and garment technical specifications.
Backstage Coordinator at ALBA CONDE AND ROBERTO VERINO RUNWAY SHOW
January 1, 2022 - January 1, 2022Backstage coordination, runway changes, promotional content creation, staff training.
Backstage Coordinator / Contestant Supervisor at FINAL MEXICANA UNIVERSAL
January 1, 2022 - January 1, 2022Backstage coordination, contestant supervision, furniture setup/disassembly, staff training.
Branding / Content Creator at MEZCAL DON ROY
January 1, 2023 - January 1, 2023Branding, brand identity, content creation for social media, product photography, sales presentation design.
T-shirt Designer / Signage at BRIGADISTAS MAGOVE S.A
January 1, 2023 - January 1, 2023T-shirt design and signage.
Branding / Intern at JUST FOR FUN 360 INTERNSHIP (BCN)
January 1, 2024 - January 1, 2025Branding, animation, illustration, conceptualization, storytelling, social media content creation.
Creative Director / Art Direction at BRUMA
January 1, 2025 - January 1, 2025Creative direction, art direction, branding, brand strategy, photography, and video.
Creative Director / Art Direction at Plantopian Dreams
January 1, 2025 - January 1, 2025Creative direction for art event, space design, and photography.
Event Photographer / Creative Director at La Feli
January 1, 2025 - January 1, 2025Event photography, visual identity, and press kit creation.
Creative Director / Press Kit Designer at DJ Metro
January 1, 2025 - January 1, 2025Creative direction, visual identity, and press kit design.
Flyer Designer at SABDA
January 1, 2025 - January 1, 2025Flyer design for events and campaigns.
Education
Bachelor's Degree in Graphic Design at Anahuac University Querétaro
January 11, 2030 - March 16, 2026Master's Degree in Creative Direction at Elisava Faculty of Design and Engineering, Barcelona
January 11, 2030 - March 16, 2026Bachelor's Degree in Graphic Design at Anahuac University Querétaro
January 11, 2030 - April 22, 2026Master's Degree in Creative Direction at Elisava Faculty of Design and Engineering, Barcelona
January 11, 2030 - April 22, 2026Jewelry Workshop at Via Diseño University Querétaro
January 11, 2030 - April 22, 2026Creative Branding Course at TOUS X ELISAVA
January 11, 2030 - April 22, 2026Personal Image Workshop at Lucy Lara
January 11, 2030 - April 22, 2026Qualifications
Jewelry Workshop
January 11, 2030 - March 16, 2026Creative Branding Course by TOUS X ELISAVA
January 11, 2030 - March 16, 2026Personal Image Workshop by Lucy Lara
January 11, 2030 - March 16, 2026Lettering and Calligraphy Workshop
January 11, 2030 - April 22, 2026Bachelor's Degree in Graphic Design
January 11, 2030 - April 22, 2026Master's Degree in Creative Direction
January 11, 2030 - April 22, 2026Jewelry Workshop
January 11, 2030 - April 22, 2026Creative Branding Course
January 11, 2030 - April 22, 2026Personal Image Workshop
January 11, 2030 - April 22, 2026Lettering and Calligraphy Workshop
January 11, 2030 - April 22, 2026Industry Experience
Media & Entertainment, Retail, Education, Professional Services, Software & Internet
Experience Level
Hire a Designer
We have the best designer experts on Twine. Hire a designer today.