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Hi, I’m Sofia Vazquez Gonzalez, a graphic designer and creative director from Querétaro, Mexico. I breathe life into brands through bold visuals, thoughtful branding, and playful illustration, always balancing creativity with a practical sense of production. Over the past years I’ve collaborated with fashion shows, brands, and events across Mexico and Europe, from DH Accessories and Marie Herz to Adolfo Dominguez FW shows, building brand identities, product photography, and transmedia campaigns. I’ve studied in Anahuac University Querétaro and Elisava Barcelona, and I love turning ideas into cohesive design systems.…Hi, I’m Sofia Vazquez Gonzalez, a graphic designer and creative director from Querétaro, Mexico. I breathe life into brands through bold visuals, thoughtful branding, and playful illustration, always balancing creativity with a practical sense of production. Over the past years I’ve collaborated with fashion shows, brands, and events across Mexico and Europe, from DH Accessories and Marie Herz to Adolfo Dominguez FW shows, building brand identities, product photography, and transmedia campaigns. I’ve studied in Anahuac University Querétaro and Elisava Barcelona, and I love turning ideas into cohesive design systems.

Sofia Vazquez Gonzalez

Designer, Illustrator, Graphic Designer, +4

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Hi, I’m Sofia Vazquez Gonzalez, a graphic designer and creative director from Querétaro, Mexico. I breathe life into brands through bold visuals, thoughtful branding, and playful illustration, always balancing creativity with a practical sense of production. Over the past years I’ve collaborated with fashion shows, brands, and events across Mexico and Europe, from DH Accessories and Marie Herz to Adolfo Dominguez FW shows, building brand identities, product photography, and transmedia campaigns. I’ve studied in Anahuac University Querétaro and Elisava Barcelona, and I love turning ideas into cohesive design systems.…Hi, I’m Sofia Vazquez Gonzalez, a graphic designer and creative director from Querétaro, Mexico. I breathe life into brands through bold visuals, thoughtful branding, and playful illustration, always balancing creativity with a practical sense of production. Over the past years I’ve collaborated with fashion shows, brands, and events across Mexico and Europe, from DH Accessories and Marie Herz to Adolfo Dominguez FW shows, building brand identities, product photography, and transmedia campaigns. I’ve studied in Anahuac University Querétaro and Elisava Barcelona, and I love turning ideas into cohesive design systems.

Available to hire

Hi, I’m Sofia Vazquez Gonzalez, a graphic designer and creative director from Querétaro, Mexico. I breathe life into brands through bold visuals, thoughtful branding, and playful illustration, always balancing creativity with a practical sense of production.

Over the past years I’ve collaborated with fashion shows, brands, and events across Mexico and Europe, from DH Accessories and Marie Herz to Adolfo Dominguez FW shows, building brand identities, product photography, and transmedia campaigns. I’ve studied in Anahuac University Querétaro and Elisava Barcelona, and I love turning ideas into cohesive design systems.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Branding at DH Accessories

January 1, 2020 - December 31, 2020

Branding, Brand identity, Social media content creation, Product photography

Branding at EUONIA CASES

January 1, 2020 - December 31, 2020

Brand identity, Content creation for social media, Packaging design, Product photography

Manager and Content Creator at SHOP MARIE HERZ

January 1, 2020 - December 31, 2022

Manager and content creator for social media. Customer service. Shipping assistant. Seasonal item selection assistant. Product photography.

Backstage Coordinator / Runway Changer at Adolfo Domínguez Fashion Show (7th Art Gala) by Palacio de Hierro

January 1, 2021 - December 31, 2021

Backstage coordination support. Runway changer (1 model/2 looks). Creation of promotional content for event sponsors.

Backstage Coordinator / Runway Changer at Adolfo Domínguez Fashion Show FW 2021 RUNWAY

January 1, 2021 - December 31, 2021

Backstage coordination; Runway changer (1 model/2 looks). Creation of promotional content for event sponsors.

Backstage Coordinator / Runway Changer / Designer's Assistant at LOOKBOKK RUNWAY 2022 1st EDITION

January 1, 2022 - December 31, 2022

Backstage coordination; Runway changer (2 models/3 changes each). Designer's assistant: fittings, care of garments and accessories, compliance with guidelines and specifications for each garment.

Garment Design / Technical Specifications at House of Valkyr

January 1, 2022 - December 31, 2022

Sportswear line design; Garment technical specifications

Backstage Coordinator / Runway Changer at ALBA CONDE AND ROBERTO VERINO RUNWAY SHOW 8th Art Gala 2022 by Palacio de Hierro

January 1, 2022 - December 31, 2022

Backstage coordination support. Runway changer (1 model/3 looks). Creation of promotional content for event sponsors; Assembly and disassembly of furniture; Training of staff.

Backstage Coordination & Supervision at FINAL MEXICANA UNIVERSAL 2022

January 1, 2022 - December 31, 2022

Backstage coordination support. Backstage and contestant supervision. Setup and dismantling of furniture. Training of backstage staff (dressers).

Intern at DRAW LATIN FASHION

January 1, 2022 - December 31, 2022

Internships: Creation of thumbnails for DLF PODCAST episodes (YouTube). Instagram post artwork. Instagram story artwork.

Intern at ENNADI ARQUITECTOS

January 1, 2023 - December 31, 2023

Architecture platform internship: Instagram post artwork. Instagram story artwork.

Branding / Brand Identity at MEZCAL DON ROY

January 1, 2023 - December 31, 2023

Branding; Brand identity; Content creation for social media; Product photography; Sales presentation design

T-shirt Design / Signage at BRIGADISTAS MAGOVE S.A

January 1, 2023 - December 31, 2023

T-shirt design; Signage

Intern at JUST FOR FUN 360 INTERNSHIP (BCN)

January 1, 2024 - December 31, 2025

Advertising Agency: Branding; Animation; Illustration; Conceptualization; Storytelling; Social media content creation

Creative Direction / Art Direction at BRUMA