Sofiia Pochynok

Supported external communications & outreach by identifying and sourcing relevant influencers and UGC creators; conducted outreach, negotiated collaborations, and maintained long-term partner communications. Developed engaging social content for Instagram and Facebook (posts, stories, reels) aligned with brand strategy; created paid Meta Ads creative assets for campaigns. Collaborated cross-functionally with marketing and e-commerce teams to align content, campaigns, and lifecycle email strategy for customer retention. Edited short-form video content including CEO interviews and UGC materials to ensure brand consistency and platform-specific optimization.

Conducted market and competitor research to support product expansion into new international markets, synthesizing findings into actionable insights. Designed visual content for social media platforms using Figma and Canva, and prepared landing page copy plus blog posts for a new product feature launch. Performed keyword research to identify growth opportunities and inform content strategy; supported marketing analysis using spreadsheet data analysis (Excel/Google Sheets).

Designed and enhanced lesson materials and presentations using Canva, Figma, and PowerPoint, applying visual storytelling principles to simplify complex information. Leveraged AI and productivity tools (Notion, Trello, ChatGPT) to streamline content planning, automate repetitive tasks, and maintain consistent communication with clients.