Sofia Macip Hefferan

I am Sofia Macip Hefferan, a BSc Film and Television Production graduate from the University of York with a strong interest in video editing, producing, marketing, and media. I have a proven ability to produce, film and edit high-quality content, applying a variety of editing and media techniques, focusing on montages, jump cuts, and continuity editing to grow followers’ engagement.

I’ve flourished in diverse environments having lived and studied in six countries. Flexible and adaptable to work with other departments while offering a fresh global perspective. Balanced interpersonal and analytical skills, integrated with production and editing abilities, help me boost viewership, engagement, and retention while meeting tight deadlines—whether working solo or leading a team.