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I'm a brand and marketing manager with 5+ years of experience developing and executing integrated marketing strategies for consumer-facing brands across Belgium and Switzerland. I’ve driven sales growth, built brand awareness, and scaled communities through influencer partnerships, content programs, and offline activations. Currently I oversee marketing for Umamido and RORU in Belgium, leading brand positioning, channel strategy, and launch campaigns across multiple locations, while keeping a startup mindset in fast-paced environments.…I'm a brand and marketing manager with 5+ years of experience developing and executing integrated marketing strategies for consumer-facing brands across Belgium and Switzerland. I’ve driven sales growth, built brand awareness, and scaled communities through influencer partnerships, content programs, and offline activations. Currently I oversee marketing for Umamido and RORU in Belgium, leading brand positioning, channel strategy, and launch campaigns across multiple locations, while keeping a startup mindset in fast-paced environments.

Sofya Naipak

Brand Strategist, Marketing Strategist, Influencer Marketing Manager, +6

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I'm a brand and marketing manager with 5+ years of experience developing and executing integrated marketing strategies for consumer-facing brands across Belgium and Switzerland. I’ve driven sales growth, built brand awareness, and scaled communities through influencer partnerships, content programs, and offline activations. Currently I oversee marketing for Umamido and RORU in Belgium, leading brand positioning, channel strategy, and launch campaigns across multiple locations, while keeping a startup mindset in fast-paced environments.…I'm a brand and marketing manager with 5+ years of experience developing and executing integrated marketing strategies for consumer-facing brands across Belgium and Switzerland. I’ve driven sales growth, built brand awareness, and scaled communities through influencer partnerships, content programs, and offline activations. Currently I oversee marketing for Umamido and RORU in Belgium, leading brand positioning, channel strategy, and launch campaigns across multiple locations, while keeping a startup mindset in fast-paced environments.

Available to hire

I’m a brand and marketing manager with 5+ years of experience developing and executing integrated marketing strategies for consumer-facing brands across Belgium and Switzerland. I’ve driven sales growth, built brand awareness, and scaled communities through influencer partnerships, content programs, and offline activations.

Currently I oversee marketing for Umamido and RORU in Belgium, leading brand positioning, channel strategy, and launch campaigns across multiple locations, while keeping a startup mindset in fast-paced environments.

Skills

Copywriting

Branding

Brand Identity

Experience Level

Copywriting

Expert

Branding

Expert

Brand Identity

Expert

Language

English

Fluent

French

Beginner

Russian

Fluent

Work Experience

Marketing Manager at RORU

January 1, 2024 - Present

Led brand and marketing strategy for RORU, a fast-growing Japanese food concept with 4 locations in Belgium. Built the marketing function from the ground up, establishing brand positioning, communication channels, tone of voice, and channel strategy. Delivered brand launch campaigns including influencer activations with 35+ creators. Grew brand awareness through community-led series content, achieving 53.6k organic reach on a TikTok. Managed campaign planning, execution, and performance tracking. Overseeing both Umamido and RORU marketing functions.

Marketing Manager - RORU at RORU

January 1, 2024 - Present

Overseeing marketing strategy for both Umamido and RORU across 9 Belgian and 5 Swiss locations; contributed to a 20% increase in sales over two years through data-informed campaign planning and localized activations; grew the brand’s online community by 55% via influencer partnerships and content-driven social strategies; planned and managed annual marketing budgets with ROI tracking; led influencer and PR activations (50+ Belgian influencers for a single event); coordinated external agencies and creative partners for branding, content production, and offline materials; rolled out updated brand elements consistently across markets.

Marketing Manager at Umamido

March 1, 2023 - Present

Overseeing marketing for Umamido across Belgium and Switzerland, including brand positioning, social media strategy, and offline collaborations. Collaborated on initiatives with notable partners (e.g., chef Ivan Orkin and S WET hot sauce) and led branding rollouts across Belgian and Swiss locations.

Marketing & Communications at Umamido

November 1, 2021 - January 1, 2024

Managed community management, designed social media campaigns and content, copywriting for newsletters and website. Executed social media strategy, created online and offline promotional activities, and coordinated branding updates across Belgian and Swiss locations. Launched collaborations with notable partners and supported social media and offline strategy with marketing materials.

Marketing & Communications Manager at Umamido

November 1, 2021 - January 1, 2024

Led marketing and communications for Umamido across Belgium and Swiss locations, focusing on community management, designing social media campaigns, content creation, copywriting for newsletters and website, executing social media strategy, coordinating online and offline promotions, and creating marketing materials to support branding across Belgian and Swiss locations, including collaborations with Ivan Orkin and SWET.

Marketing Manager - Umamido at Umamido

November 1, 2021 - January 1, 2024

Led marketing & communications for Umamido across Belgium and Switzerland; defined brand positioning, tone of voice, and channel strategy; launched integrated go-to-market campaigns across social, influencer, content, and offline channels; delivered high-impact brand launch campaigns including influencer activations with 32+ creators; grew brand awareness through community-led content; managed end-to-end campaign planning, execution, and performance tracking.