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I'm Sofya Naipak, a brand and marketing manager with 5+ years of experience developing and executing integrated marketing strategies for consumer-facing brands across Belgium and Switzerland. I have a proven track record of driving sales growth, building brand awareness, and scaling communities through influencer marketing, content creation, and offline activations. I thrive in fast-paced environments and enjoy turning brand ideas into campaigns that resonate with audiences.…I'm Sofya Naipak, a brand and marketing manager with 5+ years of experience developing and executing integrated marketing strategies for consumer-facing brands across Belgium and Switzerland. I have a proven track record of driving sales growth, building brand awareness, and scaling communities through influencer marketing, content creation, and offline activations. I thrive in fast-paced environments and enjoy turning brand ideas into campaigns that resonate with audiences.

Sofya Naipak

Brand Strategist, Marketing Strategist, Influencer Marketing Manager, +3

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I'm Sofya Naipak, a brand and marketing manager with 5+ years of experience developing and executing integrated marketing strategies for consumer-facing brands across Belgium and Switzerland. I have a proven track record of driving sales growth, building brand awareness, and scaling communities through influencer marketing, content creation, and offline activations. I thrive in fast-paced environments and enjoy turning brand ideas into campaigns that resonate with audiences.…I'm Sofya Naipak, a brand and marketing manager with 5+ years of experience developing and executing integrated marketing strategies for consumer-facing brands across Belgium and Switzerland. I have a proven track record of driving sales growth, building brand awareness, and scaling communities through influencer marketing, content creation, and offline activations. I thrive in fast-paced environments and enjoy turning brand ideas into campaigns that resonate with audiences.

Available to hire

I’m Sofya Naipak, a brand and marketing manager with 5+ years of experience developing and executing integrated marketing strategies for consumer-facing brands across Belgium and Switzerland.

I have a proven track record of driving sales growth, building brand awareness, and scaling communities through influencer marketing, content creation, and offline activations. I thrive in fast-paced environments and enjoy turning brand ideas into campaigns that resonate with audiences.

Skills

Copywriting

Branding

Brand Identity

Experience Level

Copywriting

Expert

Branding

Expert

Brand Identity

Expert

Language

English

Fluent

French

Beginner

Russian

Fluent

Work Experience

Marketing Manager - Umamido at Umamido

November 1, 2021 - January 1, 2024

Led marketing & communications for Umamido across Belgium and Switzerland; defined brand positioning, tone of voice, and channel strategy; launched integrated go-to-market campaigns across social, influencer, content, and offline channels; delivered high-impact brand launch campaigns including influencer activations with 32+ creators; grew brand awareness through community-led content; managed end-to-end campaign planning, execution, and performance tracking.

Marketing Manager - RORU at RORU

January 1, 2024 - Present

Overseeing marketing strategy for both Umamido and RORU across 9 Belgian and 5 Swiss locations; contributed to a 20% increase in sales over two years through data-informed campaign planning and localized activations; grew the brand’s online community by 55% via influencer partnerships and content-driven social strategies; planned and managed annual marketing budgets with ROI tracking; led influencer and PR activations (50+ Belgian influencers for a single event); coordinated external agencies and creative partners for branding, content production, and offline materials; rolled out updated brand elements consistently across markets.

Marketing & Communications Manager at Umamido

November 1, 2021 - January 1, 2024

Led marketing and communications for Umamido across Belgium and Swiss locations, focusing on community management, designing social media campaigns, content creation, copywriting for newsletters and website, executing social media strategy, coordinating online and offline promotions, and creating marketing materials to support branding across Belgian and Swiss locations, including collaborations with Ivan Orkin and SWET.

Marketing Manager at RORU

January 1, 2024 - Present

Led brand and marketing strategy for RORU, a fast-growing Japanese food concept with 4 locations in Belgium. Built the marketing function from the ground up, establishing brand positioning, communication channels, tone of voice, and channel strategy. Delivered brand launch campaigns including influencer activations with 35+ creators. Grew brand awareness through community-led series content, achieving 53.6k organic reach on a TikTok. Managed campaign planning, execution, and performance tracking. Overseeing both Umamido and RORU marketing functions.