Sokol Osmanaj

Collaborated with Product Managers, Developers, CRO specialists, and stakeholders to deliver user-centered, data-driven designs. Designed and improved landing pages, funnels, and core marketplace flows to increase engagement, retention, and conversions. Supported CRO initiatives through A/B testing, behavioral analysis, and iterative improvements. Improved mobile and desktop usability by refining navigation, visual hierarchy, accessibility, and interaction patterns. Contributed to the evolution of the design system and component library to maintain scalability and consistency.

Designed an AI-powered SaaS platform to improve user workflows and automation. Led the product design process from discovery through final UI implementation, producing scalable and user-centered web application experiences. Designed complex SaaS dashboards, onboarding flows, and AI-driven interactions with strong attention to usability and conversion optimization. Worked with developers and stakeholders to translate business requirements into intuitive product experiences and functional design systems. Performed user research, competitor analysis, and UX audits to identify engagement and performance opportunities, and iterated features based on feedback and analytics.

Redesigned a CRM platform tailored for the automobile industry, streamlining car sales and dealership workflows. Designed lead management, sales tracking, and customer data visualization dashboards to support the full customer journey. Built flows for appointment scheduling, test-drive booking, and aftersales service management to improve engagement and retention. Created a scalable team management module to enhance collaboration between sales, marketing, and customer support. Implemented a modern responsive interface using a data-driven approach, with a focus on accessibility and usability across devices.