I'm a Paid Social Manager and Consultant helping brands grow through high-performing Meta, LinkedIn and TikTok advertising campaigns. With nearly 9 years of experience in social media marketing, including 8 years at a leading Swiss agency where I built and led the Social Media department as Head of Social Media & Associate, I've worked with local, regional and national brands across a wide range of industries. I help businesses turn advertising budgets into measurable business results through strategic planning, campaign management and continuous optimisation. My expertise includes: • Paid Social Strategy • Meta Ads (Facebook & Instagram) • LinkedIn Ads • TikTok Ads • Lead Generation Campaigns • Traffic & Conversion Campaigns • Media Planning • Audience Building (Retargeting & Lookalikes) • Meta Pixel & LinkedIn Insight Tag Implementation • Campaign Audits & Performance Optimisation • Reporting & Data Analysis Whether you're launching a new campaign, scaling an existing acquisition strategy or looking for an experienced partner to manage your paid social efforts, I bring both strategic thinking and hands-on execution. I work with startups, SMEs, agencies and established brands across B2B and B2C markets, always with a strong focus on performance, creativity and business impact. Based between Bali and Europe, I partner with brands, agencies and businesses across international markets, delivering strategic and performance-driven paid social campaigns.

I'm a Paid Social Manager and Consultant helping brands grow through high-performing Meta, LinkedIn and TikTok advertising campaigns. With nearly 9 years of experience in social media marketing, including 8 years at a leading Swiss agency where I built and led the Social Media department as Head of Social Media & Associate, I've worked with local, regional and national brands across a wide range of industries. I help businesses turn advertising budgets into measurable business results through strategic planning, campaign management and continuous optimisation. My expertise includes: • Paid Social Strategy • Meta Ads (Facebook & Instagram) • LinkedIn Ads • TikTok Ads • Lead Generation Campaigns • Traffic & Conversion Campaigns • Media Planning • Audience Building (Retargeting & Lookalikes) • Meta Pixel & LinkedIn Insight Tag Implementation • Campaign Audits & Performance Optimisation • Reporting & Data Analysis Whether you're launching a new campaign, scaling an existing acquisition strategy or looking for an experienced partner to manage your paid social efforts, I bring both strategic thinking and hands-on execution. I work with startups, SMEs, agencies and established brands across B2B and B2C markets, always with a strong focus on performance, creativity and business impact. Based between Bali and Europe, I partner with brands, agencies and businesses across international markets, delivering strategic and performance-driven paid social campaigns.

Available to hire

I’m a Paid Social Manager and Consultant helping brands grow through high-performing Meta, LinkedIn and TikTok advertising campaigns.

With nearly 9 years of experience in social media marketing, including 8 years at a leading Swiss agency where I built and led the Social Media department as Head of Social Media & Associate, I’ve worked with local, regional and national brands across a wide range of industries.

I help businesses turn advertising budgets into measurable business results through strategic planning, campaign management and continuous optimisation.

My expertise includes:

• Paid Social Strategy
• Meta Ads (Facebook & Instagram)
• LinkedIn Ads
• TikTok Ads
• Lead Generation Campaigns
• Traffic & Conversion Campaigns
• Media Planning
• Audience Building (Retargeting & Lookalikes)
• Meta Pixel & LinkedIn Insight Tag Implementation
• Campaign Audits & Performance Optimisation
• Reporting & Data Analysis

Whether you’re launching a new campaign, scaling an existing acquisition strategy or looking for an experienced partner to manage your paid social efforts, I bring both strategic thinking and hands-on execution.

I work with startups, SMEs, agencies and established brands across B2B and B2C markets, always with a strong focus on performance, creativity and business impact.

Based between Bali and Europe, I partner with brands, agencies and businesses across international markets, delivering strategic and performance-driven paid social campaigns.

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Language

French
Fluent
English
Advanced

Work Experience

Paid Social Manager at Andria The Label
May 1, 2026 - Present
• Develop, manage and optimise paid social advertising campaigns across Meta, LinkedIn and TikTok • Analyse campaign performance, identify growth opportunities and deliver actionable reporting • Manage awareness, engagement, traffic, lead generation and conversion campaigns aligned with business objectives • Implement and manage Meta Pixel and LinkedIn Insight Tag tracking infrastructures • Design and deploy retargeting and lookalike audience strategies to improve campaign performance • Develop paid social strategies tailored to acquisition, growth and brand awareness goals • Create media plans, budget allocations and channel recommendations • Set up and configure Meta Ads environments, including Business Manager, ad accounts, assets and permissions • Set up and configure LinkedIn Campaign Manager environments and advertising accounts • Provide paid social consulting, strategic guidance and performance audits • Deliver paid social training sessions for marketing teams, business owners and internal stakeholders
Head of Social Media & Associée at Mosh
October 1, 2022 - April 30, 2026
• Built, scaled and led the agency's Social Media department, overseeing both service development and operational growth • Recruited and managed a team of 5 people, including the hiring and onboarding of 3 Social Media specialists • Developed, managed and optimised local, regional and national paid social campaigns across Meta and LinkedIn, with annual media budgets ranging from CHF 5K to CHF 40K+ • Led awareness, engagement, traffic, lead generation and conversion campaigns for clients across various industries • Implemented and managed Meta Pixel, LinkedIn Insight Tag and tracking infrastructures through Campaign Managers and Google Tag Manager • Developed and deployed advanced audience strategies, including retargeting and lookalike audiences • Defined and executed paid and organic social media strategies aligned with clients' business objectives • Planned, managed and scheduled monthly content calendars for accounts ranging from 500 to 26K followers across multiple sectors • Oversaw copywriting, content creation and community management activities • Served as Associate and Board Member, contributing to strategic decision-making and company growth • Participated in the evolution of the agency's business model, service offering and overall organisational development
Social Media Manager & Account Manager at Mosh
September 1, 2019 - October 1, 2022
• Built the agency's Social Media offering from the ground up • Led the growth and development of the Social Media department • Oversaw the strategy, execution and optimisation of paid social campaigns • Managed campaign performance analysis and optimisation across Meta and LinkedIn Ads • Defined and implemented paid and organic social media strategies • Supervised content creation and community management activities • Led marketing and communication projects from strategy to execution • Designed and implemented integrated digital communication strategies • Developed advertising concepts and campaign frameworks • Recruited, mentored and managed Social Media talent
Account Manager at Mosh
September 1, 2018 - October 1, 2019
• Led cross-functional marketing and communication projects • Developed and executed integrated communication and digital marketing strategies • Created advertising concepts and campaign ideas across multiple channels • Managed 8 social media accounts across organic content and paid advertising

Education

MBA, Digital Marketing & Communication at SAWI Polycom
January 1, 2015 - January 1, 2018

Qualifications

MBA, Digital Marketing & Communication
January 1, 2015 - January 1, 2018

Industry Experience

Media & Entertainment, Professional Services, Financial Services, Telecommunications
    Portfolio
    socialmedia metaads linkedinads tiktokads socialmediaads socialmediastrategy

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