Sol Sánchez

- Supporting the development of the agency’s social media presence and digital brand identity. - Creating short-form video content and assisting with content planning across social platforms. - Developing creative ideas for travel-focused content, audience engagement, and brand storytelling. - Assisting with caption writing, visual content creation, and social media strategy. - Collaborating on marketing initiatives to increase visibility and connect with potential travelers.

Maintained accurate property listings and coordinated content production to ensure data quality and brand consistency across platforms. Contributed to reducing a core operational KPI, time-to-publication, from 6 to 3.67 days by applying behavioral insights and optimizing workflows. Implemented data-driven communication strategies to enhance advisor engagement and streamline content readiness processes.

Developed and managed website content, structuring itineraries, pricing, and service details into clear, client-focused digital copy. Organized digital assets and visual content to ensure brand consistency, intuitive navigation, and a cohesive look & feel. Contributed to the foundation of the agency’s digital presence, supporting user experience and future marketing initiatives.