I'm a marketing leader with a sommelier's approach: curating the perfect blend of creativity and strategy to serve unforgettable brand experiences. My professional journey began in the world of communications and events for NGOs, where I cultivated a deep appreciation for the power of human connection and authentic storytelling. This foundational experience taught me how to unearth the unique "notes" in a brand’s story and bring them to life. Later, I led a marketing team to expand an innovative market research company across global markets, managing a vast portfolio of events and boosting lead acquisition by 50%. Most recently, as Marketing Director at a startup, I spearheaded its first comprehensive branding effort, developing a robust go-to-market strategy for SaaS solutions adopted by global brands like Diageo, Heineken, and Kellogg’s. Following a meaningful career pause, I'm now eager to uncork my passion and expertise to help the next innovative company craft a memorable marketing vintage.

Vanessa

I'm a marketing leader with a sommelier's approach: curating the perfect blend of creativity and strategy to serve unforgettable brand experiences. My professional journey began in the world of communications and events for NGOs, where I cultivated a deep appreciation for the power of human connection and authentic storytelling. This foundational experience taught me how to unearth the unique "notes" in a brand’s story and bring them to life. Later, I led a marketing team to expand an innovative market research company across global markets, managing a vast portfolio of events and boosting lead acquisition by 50%. Most recently, as Marketing Director at a startup, I spearheaded its first comprehensive branding effort, developing a robust go-to-market strategy for SaaS solutions adopted by global brands like Diageo, Heineken, and Kellogg’s. Following a meaningful career pause, I'm now eager to uncork my passion and expertise to help the next innovative company craft a memorable marketing vintage.

Available to hire

I’m a marketing leader with a sommelier’s approach: curating the perfect blend of creativity and strategy to serve unforgettable brand experiences.

My professional journey began in the world of communications and events for NGOs, where I cultivated a deep appreciation for the power of human connection and authentic storytelling. This foundational experience taught me how to unearth the unique “notes” in a brand’s story and bring them to life. Later, I led a marketing team to expand an innovative market research company across global markets, managing a vast portfolio of events and boosting lead acquisition by 50%.

Most recently, as Marketing Director at a startup, I spearheaded its first comprehensive branding effort, developing a robust go-to-market strategy for SaaS solutions adopted by global brands like Diageo, Heineken, and Kellogg’s. Following a meaningful career pause, I’m now eager to uncork my passion and expertise to help the next innovative company craft a memorable marketing vintage.

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Language

Spanish; Castilian
Fluent
English
Fluent
Italian
Fluent

Work Experience

Marketing Director at Shalion
March 1, 2024 - September 17, 2025
Led multi-channel demand generation, achieving a 50% increase in inbound leads; partnered with sales to deliver tools, MQL handoffs, and pipeline insights, contributing to the first €1M in annual revenue. Directed global narrative strategy and branding in EMEA, implemented HubSpot CRM with funnel analytics, and created webinars, blogs, case studies, and social campaigns for enterprise buyers. Produced international events to elevate thought leadership and lead generation.
Head of Marketing Communications at Netquest
May 1, 2019 - September 17, 2025
Boosted lead acquisition by 50% through integrated demand generation campaigns; led co-marketing and event partnerships across USA, Europe, and LATAM. Managed a €M+ annual budget and a global team of 7+, drove consistent messaging and ROI-focused campaigns, oversaw a rebranding effort, and delivered 100+ events annually to drive awareness and qualified leads. Produced sales enablement assets to shorten buying cycles.
Product Marketing Manager at Netquest
June 1, 2021 - September 17, 2025
Coordinated development and go-to-market strategy for digital data solutions, increasing product adoption and customer engagement. Led cross-functional collaboration with tech stakeholders to define features and execute client launches. Supported global demand generation campaigns by aligning product messaging to buyer needs and sales strategies.
Digital Media Buyer at Netquest
June 1, 2015 - September 17, 2025
Reduced acquisition cost by 70% across multiple markets through creative social media and display campaigns. Managed €1M+ annual budget on Facebook and Instagram ads to scale user acquisition. Executed email marketing campaigns and optimized based on performance analytics.
SEO & Digital Marketing Specialist at Plan International
September 1, 2013 - September 17, 2025
Implemented SEO strategies to improve donor acquisition and program visibility. Produced optimized blog and web content, increasing organic reach and engagement.
Communications & Events Specialist at Cultura Chacao
February 1, 2012 - September 17, 2025
Delivered communications plans for 50+ annual cultural events, including concerts, theatre shows, and art exhibitions. Created promotional materials that increased event participation and visibility.

Education

Digital Product Management at All Women Tech School
January 1, 2019 - October 1, 2019
Master's in Creativity & Strategic Planning at Universidad Complutense de Madrid
January 1, 2012 - October 1, 2012
Licentiate Degree in Mass Communications at Universidad Católica Andrés Bello (Caracas, Venezuela)
September 1, 2002 - September 1, 2007

Qualifications

Inbound Marketing (HubSpot Academy)
January 11, 2030 - September 17, 2025
Inbound (HubSpot Academy)
January 11, 2030 - September 17, 2025
Writing Prompts like a Pro (Google)
January 11, 2030 - September 17, 2025

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Non-Profit Organization, Education