Sonali Banerji

Hello, I am an Amsterdam-based Experience & Interaction Designer, with 15+ years of experience designing user-centric digital interfaces. I bring a deep understanding of the end-to-end product design process, collaborating with multi-functional teams. My passion is towards crafting solutions that are intuitive and aligned with business goals for both large-scale customer-facing portals/apps, as well as fast-evolving SaaS environments. My background spans across a wide range of digital products, from early-stage MVPs to mature products across various platforms like super apps, SaaS, web apps and websites.

In my previous role as a Product Design Lead for a B2B CPaaS platform, I turned complex systems into seamless user experiences. I helped build a vision of the product portfolio that raised a $125M Series B round. I mentored two designers, drove the strategic direction of the product design, and helped them scale faster with a better UX and uplifted ROI. Currently, I am a UX Designer at Booking.com, where I lead design initiatives for price display in the accommodations business, designing for over 20 million travellers daily across multiple platforms and markets, while upholding ethical UX and designing for scale.