Hello, I am an Amsterdam-based Experience & Interaction Designer, with 15+ years of experience designing user-centric digital interfaces. I bring a deep understanding of the end-to-end product design process, collaborating with multi-functional teams. My passion is towards crafting solutions that are intuitive and aligned with business goals for both large-scale customer-facing portals/apps, as well as fast-evolving SaaS environments. My background spans across a wide range of digital products, from early-stage MVPs to mature products across various platforms like super apps, SaaS, web apps and websites. In my previous role as a Product Design Lead for a B2B CPaaS platform, I turned complex systems into seamless user experiences. I helped build a vision of the product portfolio that raised a $125M Series B round. I mentored two designers, drove the strategic direction of the product design, and helped them scale faster with a better UX and uplifted ROI. Currently, I am a UX Designer at Booking.com, where I lead design initiatives for price display in the accommodations business, designing for over 20 million travellers daily across multiple platforms and markets, while upholding ethical UX and designing for scale.

Sonali Banerji

Hello, I am an Amsterdam-based Experience & Interaction Designer, with 15+ years of experience designing user-centric digital interfaces. I bring a deep understanding of the end-to-end product design process, collaborating with multi-functional teams. My passion is towards crafting solutions that are intuitive and aligned with business goals for both large-scale customer-facing portals/apps, as well as fast-evolving SaaS environments. My background spans across a wide range of digital products, from early-stage MVPs to mature products across various platforms like super apps, SaaS, web apps and websites. In my previous role as a Product Design Lead for a B2B CPaaS platform, I turned complex systems into seamless user experiences. I helped build a vision of the product portfolio that raised a $125M Series B round. I mentored two designers, drove the strategic direction of the product design, and helped them scale faster with a better UX and uplifted ROI. Currently, I am a UX Designer at Booking.com, where I lead design initiatives for price display in the accommodations business, designing for over 20 million travellers daily across multiple platforms and markets, while upholding ethical UX and designing for scale.

Available to hire

Hello, I am an Amsterdam-based Experience & Interaction Designer, with 15+ years of experience designing user-centric digital interfaces. I bring a deep understanding of the end-to-end product design process, collaborating with multi-functional teams. My passion is towards crafting solutions that are intuitive and aligned with business goals for both large-scale customer-facing portals/apps, as well as fast-evolving SaaS environments. My background spans across a wide range of digital products, from early-stage MVPs to mature products across various platforms like super apps, SaaS, web apps and websites.

In my previous role as a Product Design Lead for a B2B CPaaS platform, I turned complex systems into seamless user experiences. I helped build a vision of the product portfolio that raised a $125M Series B round. I mentored two designers, drove the strategic direction of the product design, and helped them scale faster with a better UX and uplifted ROI. Currently, I am a UX Designer at Booking.com, where I lead design initiatives for price display in the accommodations business, designing for over 20 million travellers daily across multiple platforms and markets, while upholding ethical UX and designing for scale.

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Language

English
Fluent

Work Experience

UX Designer at Booking.com
January 1, 2022 - Present
Lead design initiatives of price display for the accommodations business. Design for over 20 million travellers daily across 4 platforms, across markets in a high-traffic environment. Optimise the search-to-book journey to support informed purchase decisions, increase engagement and improve conversion while applying ethical UX.
Lead Product Design at Unifonic
January 1, 2020 - January 1, 2022
Led product design for web apps in a B2B CPaaS platform; shaped the product portfolio vision that contributed to a USD 125M Series B; mentored two designers; drove strategic direction and improved UX ROI.
Sr. CX Designer at Smart Dubai (in collaboration with McKinsey & Co. via Squad X)
January 1, 2019 - January 1, 2020
Designed customer experience for Smart Dubai apps; collaborated with Squad X partners to improve CX for public sector digital services.
UX & UI Designer at Gulf News
January 1, 2017 - January 1, 2019
Designed UX and UI for web platforms to ensure scalable UX across digital channels.
Head at Isobar, Dentsu Aegis Network Digital Group
January 1, 2013 - January 1, 2016
Led digital creative design and teams across Isobar and Dentsu Aegis Network Digital Group.
Digital Creative Supervisor at Grey Group Worldwide
January 1, 2011 - January 1, 2013
Led digital creative activities and oversaw design and UX outputs.
Digital Art Director at OgilvyOne Worldwide
January 1, 2009 - January 1, 2011
Directed digital art and UI/UX design for campaigns and experiences.
Interactive Designer at Publicis Sapient
January 1, 2007 - January 1, 2009
Interactive design across digital products and experiences.
Senior Product Designer at Angi (Angi’s List) / Instapro Group
January 1, 2025 - Present
Senior Product Designer focusing on web and app; helped define product portfolio and design strategy, contributing to business outcomes.
Lead Product Designer at Unifoni
January 1, 2020 - January 1, 2022
Led product design for web app; improved UX and ROI; guided design team to scale.
Sr. CX Designer at Smart Dubai / McKinsey & Co. (with Squad)
January 1, 2019 - December 31, 2019
Senior customer experience designer on Smart Dubai initiative, collaborating with McKinsey & Co. to deliver customer-centric services.
UX & UI Designer at Gulf News (Gulf New)
January 1, 2017 - January 1, 2019
UX and UI design roles in Gulf region; contributed to digital product design.
Head of Digital at Isobar / Dentsu Digital Group
January 1, 2013 - January 1, 2017
Head of digital design in Isobar, a Dentsu digital group; led creative and UX strategy.

Education

Bachelor of Fine Arts (Applied Art) at Sir J. J. Institute of Applied Art, Mumbai
January 11, 2030 - January 1, 2007
Human Computer Interaction (HCI) at Interaction Design Foundation (IDF)
January 1, 2020 - January 1, 2020
Certified Usability Analyst (CUA) at Human Factors International (HFI)
January 1, 2020 - January 15, 2026
Bachelor of Fine Arts (Applied Art) at Sir J. J. Institute of Applied Art, Mumbai
January 11, 2030 - March 19, 2026
Human Computer Interaction at Interaction Design Foundation (IDF)
January 11, 2030 - March 19, 2026
Certified Usability Analyst (CUA) at Human Factors International (HFI)
January 11, 2030 - March 19, 2026

Qualifications

Certified Usability Analyst (CUA)
January 1, 2020 - January 15, 2026
Certified Usability Analyst (CUA)
January 11, 2030 - March 19, 2026
Human Computer Interaction (HCI) Certification
January 11, 2030 - March 19, 2026
HFI - IDF / IDF Certification in HCI
January 11, 2030 - March 19, 2026

Industry Experience

Software & Internet, Travel & Hospitality, Professional Services, Media & Entertainment, Other