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I am a fresh graduate with a double major in Strategic Marketing and Business Analytics. I have hands-on experience in executing content-driven campaigns across social and digital platforms. My analytical skills allow me to translate data into actionable insights, supporting client objectives through structured reporting and optimization. I am excited to contribute to data-informed marketing strategies and measurable business growth in my next role.…I am a fresh graduate with a double major in Strategic Marketing and Business Analytics. I have hands-on experience in executing content-driven campaigns across social and digital platforms. My analytical skills allow me to translate data into actionable insights, supporting client objectives through structured reporting and optimization. I am excited to contribute to data-informed marketing strategies and measurable business growth in my next role.

Chan Song Ning

Digital Marketer, Marketer, Performance Marketer, +7

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I am a fresh graduate with a double major in Strategic Marketing and Business Analytics. I have hands-on experience in executing content-driven campaigns across social and digital platforms. My analytical skills allow me to translate data into actionable insights, supporting client objectives through structured reporting and optimization. I am excited to contribute to data-informed marketing strategies and measurable business growth in my next role.…I am a fresh graduate with a double major in Strategic Marketing and Business Analytics. I have hands-on experience in executing content-driven campaigns across social and digital platforms. My analytical skills allow me to translate data into actionable insights, supporting client objectives through structured reporting and optimization. I am excited to contribute to data-informed marketing strategies and measurable business growth in my next role.

Available to hire

I am a fresh graduate with a double major in Strategic Marketing and Business Analytics. I have hands-on experience in executing content-driven campaigns across social and digital platforms. My analytical skills allow me to translate data into actionable insights, supporting client objectives through structured reporting and optimization. I am excited to contribute to data-informed marketing strategies and measurable business growth in my next role.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Malay

Fluent

Work Experience

Freelance Photographer at Independent / Freelance

January 1, 2023 - Present

Provided freelance photography for portraits, graduations, and events; captured and edited photos to enhance clients' personal branding and social media presence. Supported campaigns with production, sound, and on-camera roles.

Marketing Intern at Cherry Cup Digital Marketing

February 1, 2025 - September 11, 2025

Supported campaigns through production, sound, and on-camera roles; produced marketing materials; created posts and visuals for social media; assisted in client campaigns and day-to-day marketing tasks.

Head of Publicity at Monash University Investment Group

December 31, 2024 - September 11, 2025

Led publicity for the group; grew event participation and social presence on Instagram, Facebook, and LinkedIn; produced posts and reels, designed marketing materials; managed a seven-member team; contributed to Capstone projects and marketing challenges.

Marketing Intern / Marketing Assistant at Cherry Cup Digital Marketing

January 1, 2023 - Present

Assisted in developing and executing digital marketing campaigns, created content, managed social media, and supported marketing initiatives. Created and coordinated monthly content schedule, including photo and video assets.

Freelance Photographer

January 1, 2023 - Present

Provided freelance photography services for portraits, graduations, and events; captured and edited photos; contributed to personal branding and social media presence.

Head of Publicity at Coway Marketing Challenge (Monash University)

January 1, 2024 - September 11, 2025

Led publicity for the Coway Marketing Challenge, managed a 7-member team, increased event participation and social media presence, produced marketing materials, posts, and reels for campaigns, and collaborated with PR.

Head of Publicity at Coway Marketing Challenge

December 31, 2024 - September 11, 2025

Led a 7-member team and grew event participation and social presence on Instagram, Facebook, and LinkedIn. Produced 28 posts and 15 reels, achieving 100+ followers, 8K+ views, 500+ engagements, and 12K+ reach. Collaborated with the public relations team on campaigns and supported production, on-camera and non-camera roles. Also provided freelance photography for portraits, graduations, and events.

Freelance Photographer at Self-Employed

January 1, 2023 - Present

Provided freelance photography for portraits, graduations, and events; supported campaigns through production, direction, and editing to enhance personal branding and social media presence.

Marketer at A Serious Company

November 1, 2024 - February 1, 2025

Managed 2 Xiaohongshu client accounts, executing content marketing strategies that increased engagement by 18% month-over-month. Developed content calendar, copywriting, and visual assets, optimized for platform-specific KPIs. Analyzed metrics dashboards, generated actionable insights and reports for campaign optimization. Supported campaign production logistics to ensure seamless project execution.

Head of Publicity at Monash University Investment Group (MUIG)

January 1, 2023 - December 31, 2024

Led a team of 7 to design and execute integrated content strategies, increasing event participation by 30% and social media engagement by 42%. Optimized content for reach and interactions, achieving 12% follower growth and 78% interactions growth. Designed marketing posters for events, contributing to merchandise sales and a 20% uplift in attendee engagement.

Client Operations & Account Support at Chan Innovation Services

January 1, 2021 - Present

Managed end-to-end client account operations, including quotations, invoicing, and payment coordination, ensuring timely payments and on-time service delivery. Maintained long-term client relationships through streamlined internal processes, enhancing operational efficiency.