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Senior Director, Enterprise Messaging & Narrative Strategy Leader with 15+ years of experience in strategic communications, narrative development, value proposition design, and go-to-market strategy within healthcare, fintech, and regulated technology environments. Owned and operationalized enterprise-wide messaging strategy, aligning product, sales, and executive communications under unified narrative frameworks, and leading transformation initiatives that drove 100,000+ member acquisition and measurable business impact.…Senior Director, Enterprise Messaging & Narrative Strategy Leader with 15+ years of experience in strategic communications, narrative development, value proposition design, and go-to-market strategy within healthcare, fintech, and regulated technology environments. Owned and operationalized enterprise-wide messaging strategy, aligning product, sales, and executive communications under unified narrative frameworks, and leading transformation initiatives that drove 100,000+ member acquisition and measurable business impact.

Sonia M. McNaughton

Brand Strategist, Marketing Strategist, Brand Designer, +2

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Senior Director, Enterprise Messaging & Narrative Strategy Leader with 15+ years of experience in strategic communications, narrative development, value proposition design, and go-to-market strategy within healthcare, fintech, and regulated technology environments. Owned and operationalized enterprise-wide messaging strategy, aligning product, sales, and executive communications under unified narrative frameworks, and leading transformation initiatives that drove 100,000+ member acquisition and measurable business impact.…Senior Director, Enterprise Messaging & Narrative Strategy Leader with 15+ years of experience in strategic communications, narrative development, value proposition design, and go-to-market strategy within healthcare, fintech, and regulated technology environments. Owned and operationalized enterprise-wide messaging strategy, aligning product, sales, and executive communications under unified narrative frameworks, and leading transformation initiatives that drove 100,000+ member acquisition and measurable business impact.

Available to hire

Senior Director, Enterprise Messaging & Narrative Strategy Leader with 15+ years of experience in strategic communications, narrative development, value proposition design, and go-to-market strategy within healthcare, fintech, and regulated technology environments.

Owned and operationalized enterprise-wide messaging strategy, aligning product, sales, and executive communications under unified narrative frameworks, and leading transformation initiatives that drove 100,000+ member acquisition and measurable business impact.

Skills

Narrative Illustration

Experience Level

Expert

Expert

Expert

Expert

Narrative Illustration

Expert

Data Visualization

Intermediate

Pitch Deck

Intermediate

Work Experience

Founder & Principal at Discovering Eden (Strategic Communications & Advisory)

January 1, 2024 - Present

Provide strategic communications and business advisory support, including early-stage consulting engagements focused on messaging clarity, positioning, and growth strategy.

Director of Strategic Communications | VP, Head of Brand & Narrative Strategy at SS&C Technologies

January 1, 2022 - December 31, 2024

Owned and operationalized enterprise-wide messaging strategy, aligning Product, Sales, and Executive Communications under a unified narrative framework; defined and executed value proposition frameworks for a data-driven PBM platform; formulated enterprise narrative and messaging across regulated markets; led integrated GTM communications across digital, PR, content, and field channels; standardized scalable content and storytelling toolkits for sales enablement and customer engagement; advised executive leadership on market-facing narratives and analyst engagement.

Director of Strategic Marketing & Communications | Sr. Director, Brand Marketing & Communications at Aetna, CVS Health

January 1, 2018 - December 31, 2022

Developed and implemented executive visibility and enterprise storytelling strategies for an Aetna–Allina Health joint venture; owned cross-functional marketing communications and GTM strategy across creative, PR, digital, and events; streamlined messaging and sales enablement; formulated value propositions with Product and Sales leaders to support Medicare and commercial market expansion; authored brand and product narratives and led GTM content programs; improved NPS and reduced churn by aligning cross-functional narrative and lifecycle messaging.

NJ Director of Strategic Communications | Director, Marketing & Communications at Independence Blue Cross / FOC, AmeriHealth

January 1, 2012 - January 1, 2018

Spearheaded enterprise ACA transformation messaging across consumer, broker, and provider segments during a B2B→B2C shift, driving enrollment of 100,000+ new members. Architected product and corporate communications strategy to navigate regulatory change and business transformation by improving clarity and reducing friction in benefits understanding and product usage. Led executive communications (CEO summits, board messaging, and market-facing narratives), and translated complex healthcare and regulatory content into customer-facing narratives to support Medicare and commercial adoption. Aligned cross-functional messaging across Sales, Marketing, and Service teams to unify lifecycle positioning and improve consistency; designed onboarding and educational engagement programs using NPS insights to optimize messaging and enhance customer experience.

Director of Strategic Communications | Director, Marketing & Communications at Independence Blue Cross FOC, AmeriHealth

January 1, 2012 - December 31, 2018

Spearheaded enterprise ACA transformation messaging across consumer, broker, and provider segments during a B2B→B2C shift; architected product and corporate communications strategy to navigate regulatory change; led executive communications including CEO summits and board messaging; translated complex healthcare and regulatory content into customer-facing narratives; aligned cross-functional messaging across Sales, Marketing, and Service teams; designed onboarding and educational engagement programs using NPS insights to optimize messaging.

Director of Strategic Communications | Director, Brand Strategy at Goldman Sachs

January 1, 2010 - December 31, 2011

Architected enterprise messaging frameworks and executive narratives across multi-billion-dollar business lines; translated business strategy into market-facing narratives with senior leadership; aligned messaging across 10+ cross-functional stakeholders and global communications channels; advised senior stakeholders on strategic messaging and executive communications for high-stakes investor and client engagements.

Marketing Specialist, National Accounts at Cigna Healthcare

January 1, 2001 - December 31, 2009

Supported employer and national accounts messaging strategies across commercial healthcare segments, aligning value propositions to complex B2B buyer groups; developed RFP and finalist presentation messaging; partnered with sales leadership to support finalist presentations; led communications strategy for the 2008 Politics on Healthcare Conference generating qualified sales leads; analyzed RFP/RFI trends and formulated growth strategies contributing to a 15% increase in segment performance.