Bishakha (Sonia) Srivastava

Available to hire

I’m a results-driven Associate Project Manager with a focus on Commercial Excellence and Customer Experience.

About

I’m a results-driven Associate Project Manager with a focus on Commercial Excellence and Customer Experience. Based in Bangkok, I build and run cross-functional initiatives that improve efficiency, cut costs, and lift customer satisfaction. I enjoy turning complex needs into clear action plans, running experiments, and measuring impact to drive real business value.

Earlier roles across Grab, Zenya Health, and Angat.io broadened my experience in market strategy, healthcare operations, and startup software delivery. I thrive on partnering with colleagues and external partners to translate requirements into product improvements and measurable growth, while keeping a friendly, collaborative approach to problem-solving.

  • 6 years' experience
  • Joined March 2026

Industry experience

  • Travel & Hospitality
  • Software & Internet
  • Transportation & Logistics
  • Healthcare
  • Professional Services
  • Media & Entertainment

Work experience· 8 roles

Associate Project Manager - Commercial Excellence - Customer Experience Group · AgodaAug 2025 – Jan 2026 · 6 mos

Performed deep-dives to identify agent handle-time and absorption-cost reduction opportunities, saving $55K USD; coordinated cross-functional stakeholders to reduce allocation-reject frequency for major hotel chains; owned KPI tracking for allocation-reject cases, enabling targeted operational fixes and prioritization.

Associate Project Manager, Commercial Excellence - Customer Experience Group · AgodaAug 2025 – Jan 2026 · 6 mos

Performed deep-dives to identify agent handle-time and absorption cost reduction opportunities, saving $55K USD; defined actions adopted by CX teams.

Assistant Manager - 4-Wheels (4W) Market Strategy · GrabJul 2024 – Jul 2025 · 1 yr 1 mo

Led conceptualization, experimentation, and nationwide rollout of a stand-alone Transport subscription package to stretch ride frequency with profitable unit economics; achieved net ride uplift of 35% and up to $1,000,000 in incremental revenue among purchasers; integrated later with Grab Unlimited; conducted experiments with inactive passengers to raise book-through rates; provided insights for pricing and promotional decisions.

Assistant Manager - 4-Wheel Market Strategy · GrabJul 2024 – Jul 2025 · 1 yr 1 mo
Mobility Marketplace Associate - Demand Optimization · GrabMay 2021 – Jun 2024 · 3 yrs 2 mos
Business Analyst · Zenya HealthMar 2020 – Apr 2021 · 1 yr 2 mos
Business Analyst · Angat.ioAug 2019 – Feb 2020 · 7 mos
Business Analyst · AngatAug 2019 – Feb 2020 · 7 mos

Education

Bachelor of Arts in Business Management; Concentration: Marketing · De Montfort University2017 – 2019
BTEC Higher National Diploma in Marketing · Leicester, UK2030 – 2026
Bachelor of Arts in Business Management · De Montfort University2017 – 2019
BTEC Higher National Diploma in Marketing · De Montfort University2030 – 2026

Certifications and awards· 6

Google Project Management Professional Certificate2030 – 2026
Google Data Analytics Professional Certificate2030 – 2026
Harvard Business School Online CORe Certificate2030 – 2026
Google Project Management Professional Certificate2030 – 2026

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