I’m a results-driven Associate Project Manager with a focus on Commercial Excellence and Customer Experience. Based in Bangkok, I build and run cross-functional initiatives that improve efficiency, cut costs, and lift customer satisfaction. I enjoy turning complex needs into clear action plans, running experiments, and measuring impact to drive real business value. Earlier roles across Grab, Zenya Health, and Angat.io broadened my experience in market strategy, healthcare operations, and startup software delivery. I thrive on partnering with colleagues and external partners to translate requirements into product improvements and measurable growth, while keeping a friendly, collaborative approach to problem-solving.

Bishakha (Sonia) Srivastava

I’m a results-driven Associate Project Manager with a focus on Commercial Excellence and Customer Experience. Based in Bangkok, I build and run cross-functional initiatives that improve efficiency, cut costs, and lift customer satisfaction. I enjoy turning complex needs into clear action plans, running experiments, and measuring impact to drive real business value. Earlier roles across Grab, Zenya Health, and Angat.io broadened my experience in market strategy, healthcare operations, and startup software delivery. I thrive on partnering with colleagues and external partners to translate requirements into product improvements and measurable growth, while keeping a friendly, collaborative approach to problem-solving.

Available to hire

I’m a results-driven Associate Project Manager with a focus on Commercial Excellence and Customer Experience. Based in Bangkok, I build and run cross-functional initiatives that improve efficiency, cut costs, and lift customer satisfaction. I enjoy turning complex needs into clear action plans, running experiments, and measuring impact to drive real business value.

Earlier roles across Grab, Zenya Health, and Angat.io broadened my experience in market strategy, healthcare operations, and startup software delivery. I thrive on partnering with colleagues and external partners to translate requirements into product improvements and measurable growth, while keeping a friendly, collaborative approach to problem-solving.

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Language

English
Fluent

Work Experience

Associate Project Manager, Commercial Excellence - Customer Experience Group at Agoda
August 1, 2025 - January 1, 2026
Performed deep-dives to identify agent handle-time and absorption cost reduction opportunities, saving $55K USD; defined actions adopted by CX teams.
Assistant Manager - 4-Wheel Market Strategy at Grab
July 1, 2024 - July 1, 2025
Led cross-functional stakeholders to reduce allocation rejection frequency for major hotel chains. Owned key-metric tracking for allotment-reject cases and enabled targeted operational fixes and prioritization.
Mobility Marketplace Associate - Demand Optimization at Grab
May 1, 2021 - June 1, 2024
Led conceptualization, experimentation, and nationwide rollout of a standalone Transit subscription to stretch ride frequency with profitable unit economics; net ride uplift of 35% and up to $1,000,000 incremental revenue; conducted experiments with inactive passengers to increase bookings; Share bookings uplift up to 67%; improved match rate and option rate.
Business Analyst at Zenya Health
March 1, 2020 - April 1, 2021
Onboarded 5 companies (7000+ employees) on a B2B Return-to-Work solution; Led Home Phlebotomy services for HMO members; Systematized mass corporate events with >20,000 COVID tests; liaised with software dev team to translate client requirements into new features.
Business Analyst at Angat
August 1, 2019 - February 1, 2020
Seed-stage startup; Owned KPIs reporting for Talent Acquisition, Business Development, and Marketing; Planned and executed automated email campaigns (avg 10% CTR); Supported monthly community meetups with large corporate partners.
Associate Project Manager - Commercial Excellence - Customer Experience Group at Agoda
August 1, 2025 - January 1, 2026
Performed deep-dives to identify agent handle-time and absorption-cost reduction opportunities, saving $55K USD; coordinated cross-functional stakeholders to reduce allocation-reject frequency for major hotel chains; owned KPI tracking for allocation-reject cases, enabling targeted operational fixes and prioritization.
Assistant Manager - 4-Wheels (4W) Market Strategy at Grab
July 1, 2024 - July 1, 2025
Led conceptualization, experimentation, and nationwide rollout of a stand-alone Transport subscription package to stretch ride frequency with profitable unit economics; achieved net ride uplift of 35% and up to $1,000,000 in incremental revenue among purchasers; integrated later with Grab Unlimited; conducted experiments with inactive passengers to raise book-through rates; provided insights for pricing and promotional decisions.
Business Analyst at Angat.io
August 1, 2019 - February 1, 2020
Owned KPIs for Talent Acquisition, Business Development, and Marketing; planned and executed automated email campaigns (average 10% CTR); organized monthly community meet-ups with large corporate partners and sponsors.

Education

Bachelor of Arts in Business Management; Concentration: Marketing at De Montfort University
July 1, 2017 - September 1, 2019
BTEC Higher National Diploma in Marketing at Leicester, UK
January 11, 2030 - March 4, 2026
Bachelor of Arts in Business Management at De Montfort University
July 1, 2017 - September 1, 2019
BTEC Higher National Diploma in Marketing at De Montfort University
January 11, 2030 - March 4, 2026

Qualifications

Google Project Management Professional Certificate
January 11, 2030 - March 4, 2026
Google Data Analytics Professional Certificate
January 11, 2030 - March 4, 2026
Harvard Business School Online CORe Certificate
January 11, 2030 - March 4, 2026
Google Project Management Professional Certificate
January 11, 2030 - March 4, 2026
Google Data Analytics Professional Certificate
January 11, 2030 - March 4, 2026
Harvard Business School Online Certificate of Readiness (CORe)
January 11, 2030 - March 4, 2026

Industry Experience

Travel & Hospitality, Software & Internet, Transportation & Logistics, Healthcare, Professional Services, Media & Entertainment