SG

Sonia Guzman

Available to hire

I’m Sonia Guzman, a UX/UI and web designer based in Berlin, working at the intersection of product design, front-end implementation, and accessibility.

About

I’m Sonia Guzman, a UX/UI and web designer based in Berlin, working at the intersection of product design, front-end implementation, and accessibility. Since 2025 I’ve been shaping B2B experiences for security and dashboard products—designing end-to-end flows, building MVPs, and continuously improving app usability for multi-location customers.

Before that, I designed and delivered solutions across various domains, including an AI-assisted workflow tool for extracting bills of materials from construction plans. Earlier in my career, I also managed a YouTube network role—handling video editing, channel management, graphic and motion design, and rights-related responsibilities—building a channel from scratch to 100,000+ subscribers within the first year.

  • 8 years' experience
  • Joined October 2026

Languages

  • Spanish; CastilianFluent
  • EnglishFluent
  • GermanAdvanced
  • Catalan; ValencianFluent

Industry experience

  • Software & Internet
  • Energy & Utilities
  • Retail
  • Education
  • Media & Entertainment
  • Professional Services
  • Financial Services
  • Other
  • Real Estate & Construction

Work experience· 7 roles

Product Designer & Developer · RunUpAug 2026 – Present · 4 mos

Designed and built a bar-inventory PWA using React, Vite, Tailwind CSS, and Firebase. Implemented AI-assisted stock counting via Claude Vision API and real-time sync across devices for active pilots with bar runner IPE systems.

UX/UI Web Designer · novosafeMar 2025 – Present · 1 yr 9 mos

Designed the company’s first website in Framer and the MVP of a security dashboard app, originally conceived for private customers. After pivoting to B2B, I’ve been continuously redesigning the app experience in Figma for retail chains and energy plant operators, focusing on improving overall UX and aligning the product with the needs of multi-location organizations.

UX/UI Web Designer · arboFeb 2024 – Dec 2024 · 11 mos

AI-powered materials platform connecting construction professionals with timber suppliers. Designed the client's guided request flow and, on the specialist side, the request and order management tools built around Avi, the AI that extracts and scores confidence on bills of materials (BOM) from building plans. Built a scalable design system with Tailwind CSS and Anima for consistent, faster implementation in React.

UX/UI Web Designer · Dwa KoloryJan 2024 – Dec 2024 · 1 yr
Web Designer / Developer (E-commerce) · Greta Stefanel (as listed)Jan 2024 – Dec 2024 · 1 yr
UX/UI Web Designer (Sustainable water management & accessibility platform) · IPE systems (WordPress accessibility work)Jan 2023 – Dec 2024 · 2 yrs
Video Editor, Channel Manager & Graphic/Motion Designer · Nikita Ventures GmbH (wocomo)Aug 2017 – Dec 2021 · 4 yrs 5 mos

Education

UX/UI design bootcamp · ironhack Berlin2023 – 2024
Master in motion design · School of Barcelona2021 – 2022
Media Communications · University of Valencia2011 – 2015
Higher Technician in Post-Production · Centrum Comenius Valencia2015 – 2017

Certifications and awards

UX/UI Design Bootcamp2024 – 2026

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