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I'm Sonya Efremova, a music industry professional with 8+ years of experience in marketing and a Master’s in PR. I've supported 30+ independent artists and collaborated with indie labels across Eastern Europe and APAC, leading campaigns to boost visibility and audience growth. I'm passionate about content creation and artist development. Since relocating to Australia, I've led APAC marketing campaigns, managed artist representation, and coordinated cross-functional teams to drive creative campaigns, events, and partnerships. I love building artist brands, connecting with fans, and helping artists grow sustainable careers through data-driven marketing and thoughtful strategy.…I'm Sonya Efremova, a music industry professional with 8+ years of experience in marketing and a Master’s in PR. I've supported 30+ independent artists and collaborated with indie labels across Eastern Europe and APAC, leading campaigns to boost visibility and audience growth. I'm passionate about content creation and artist development. Since relocating to Australia, I've led APAC marketing campaigns, managed artist representation, and coordinated cross-functional teams to drive creative campaigns, events, and partnerships. I love building artist brands, connecting with fans, and helping artists grow sustainable careers through data-driven marketing and thoughtful strategy.

Sonya Efremova

Music Producer, Social Media Manager, Content Producer, +4

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I'm Sonya Efremova, a music industry professional with 8+ years of experience in marketing and a Master’s in PR. I've supported 30+ independent artists and collaborated with indie labels across Eastern Europe and APAC, leading campaigns to boost visibility and audience growth. I'm passionate about content creation and artist development. Since relocating to Australia, I've led APAC marketing campaigns, managed artist representation, and coordinated cross-functional teams to drive creative campaigns, events, and partnerships. I love building artist brands, connecting with fans, and helping artists grow sustainable careers through data-driven marketing and thoughtful strategy.…I'm Sonya Efremova, a music industry professional with 8+ years of experience in marketing and a Master’s in PR. I've supported 30+ independent artists and collaborated with indie labels across Eastern Europe and APAC, leading campaigns to boost visibility and audience growth. I'm passionate about content creation and artist development. Since relocating to Australia, I've led APAC marketing campaigns, managed artist representation, and coordinated cross-functional teams to drive creative campaigns, events, and partnerships. I love building artist brands, connecting with fans, and helping artists grow sustainable careers through data-driven marketing and thoughtful strategy.

Available to hire

I’m Sonya Efremova, a music industry professional with 8+ years of experience in marketing and a Master’s in PR. I’ve supported 30+ independent artists and collaborated with indie labels across Eastern Europe and APAC, leading campaigns to boost visibility and audience growth. I’m passionate about content creation and artist development.

Since relocating to Australia, I’ve led APAC marketing campaigns, managed artist representation, and coordinated cross-functional teams to drive creative campaigns, events, and partnerships. I love building artist brands, connecting with fans, and helping artists grow sustainable careers through data-driven marketing and thoughtful strategy.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Russian

Fluent

German

Intermediate

Work Experience

Marketing Manager at Audio Network (Sydney)

August 1, 2023 - October 29, 2025

Coordinated communication across global marketing, music, and creative teams. Executed regional marketing campaigns across the APAC region. Managed and analyzed digital marketing efforts. Created content, including emails, JCP pages, and visual assets. Organized events and supported sponsorship initiatives. Cultivated media relationships and collaborated with external agencies.

Social Media Producer at Encore Squad

December 1, 2022 - December 1, 2022

Provided PR support, including media relations, campaign planning, audience targeting, and performance analysis. Collaborated with external partners, influencers, and content creators. Managed all aspects of artist representation and career development. Directed the music distribution process for the artist. Oversaw end-to-end creative production: concept development, location scouting, talent coordination, and post-production.

Artist & Content Manager at Musica.36

February 1, 2021 - March 1, 2022

- Planned and developed content, including organizing and supervising photo and video shoots for artists. - Managed three simultaneous artist projects, inc. brand partnerships. - Built relationships and maintained daily communication with media and commercial partners. -Managed social media accounts for the music label and its artists. - Provided marketing and PR support, developed creative concepts, and launched PR campaigns.