Hello, I’m Sony Wirawan, a Digital Product Leader with over 13 years of experience guiding large-scale digital transformations across Asia-Pacific. I specialize in turning complex business challenges in e-Government, Fintech, and Energy into scalable, user-centric platforms by combining AI/ML, human-centered design, and end-to-end product development. In my work, I partner with executives to set strategy, mentor cross-functional teams, and embed human-centered design into every cycle. I’ve led award-winning AI initiatives like KitagapAI and MyAAC, drove global-scale implementation to benefit millions of users, and earned recognitions including the ICT Korea Grand Prize (2025) and the iF Design Award (2025). Based in Jakarta, I collaborate with international stakeholders to deliver impactful products that improve lives.

Sony Wirawan

Hello, I’m Sony Wirawan, a Digital Product Leader with over 13 years of experience guiding large-scale digital transformations across Asia-Pacific. I specialize in turning complex business challenges in e-Government, Fintech, and Energy into scalable, user-centric platforms by combining AI/ML, human-centered design, and end-to-end product development. In my work, I partner with executives to set strategy, mentor cross-functional teams, and embed human-centered design into every cycle. I’ve led award-winning AI initiatives like KitagapAI and MyAAC, drove global-scale implementation to benefit millions of users, and earned recognitions including the ICT Korea Grand Prize (2025) and the iF Design Award (2025). Based in Jakarta, I collaborate with international stakeholders to deliver impactful products that improve lives.

Available to hire

Hello, I’m Sony Wirawan, a Digital Product Leader with over 13 years of experience guiding large-scale digital transformations across Asia-Pacific. I specialize in turning complex business challenges in e-Government, Fintech, and Energy into scalable, user-centric platforms by combining AI/ML, human-centered design, and end-to-end product development.

In my work, I partner with executives to set strategy, mentor cross-functional teams, and embed human-centered design into every cycle. I’ve led award-winning AI initiatives like KitagapAI and MyAAC, drove global-scale implementation to benefit millions of users, and earned recognitions including the ICT Korea Grand Prize (2025) and the iF Design Award (2025). Based in Jakarta, I collaborate with international stakeholders to deliver impactful products that improve lives.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Advanced
Indonesian
Fluent

Work Experience

Project Manager (Product and Design Leadership) at eWide Indonesia
August 1, 2021 - Present
Directly report to the CEO while leading projects to develop KitagapAI, an AI/LLM and Semantic AI-powered platform for child growth and education. Drive end-to-end implementation (research, data, vendor management) for services projected to benefit over 40 million children in Indonesia, earning the Grand Prize at the ICT Korea Award 2025. Led design strategy for MyAAC, an AI-powered communication service built for over 2.5 million people with disabilities and personality disorders in Korea, which was honored with the iF Design Award 2025 for UX and won Smart App Award and Internet Eco Award at i-Award Korea 2024. Mentor and lead design teams, embedding human-centered design principles throughout the development lifecycle.
Freelance Product Designer at Self-Employed, Jakarta – Indonesia
March 1, 2020 - Present
Provided UX/UI design expertise across diverse freelance roles, applying user-centered design, prototyping, and usability testing to deliver effective digital solutions during the Covid-19 pandemic.
UX Consultant (UX / Digital Transformation) at Accenture, Jakarta – Indonesia
February 1, 2020 - October 12, 2025
Led full design processes, user research, data analysis, and design validation for a major State-Owned Enterprise (SOE) client. Contributed to the digital port ecosystem initiative with potential business value over IDR 120 trillion, focusing on cost reduction, transparency, and process acceleration.
Product Designer (Strategy and Implementation) at Petronas, Kuala Lumpur – Malaysia
October 1, 2019 - October 12, 2025
Bridged project vision to life by defining core concepts and prototypes for the Visual Inspection of Corrosion Interface (VINCI), an AI-powered mobile system. Co-delivered the Fatigue Management System (FMS), leveraging AI and IoT to monitor engineers offshore, improving safety and efficiency.
UX/UI Design Intern at Tunll Ltd., Barcelona – Spain
October 1, 2017 - October 12, 2025
Learned UX/UI design practices and applied them to real-life projects during the internship.
Software Engineering Specialist at RealNetworks Indonesia
October 1, 2013 - December 31, 2016
Maintained a nearly 100% customer satisfaction rate by analyzing transaction history and proactively addressing issues identified in data.
Mobile (Android) Developer at Astra Graphia
September 1, 2012 - October 31, 2013
Successfully delivered 4 projects and was promoted to mobile developer team lead within a year.

Education

Bachelor of Computer Science at Universitas Indonesia (UI)
July 20, 2007 - July 20, 2012

Qualifications

Publication Fusion: A Novel UX Evaluation Method
January 11, 2030 - October 12, 2025
IF Design Award 2025
January 1, 2025 - January 1, 2025
I-Award Korea 2024 Smart App Award
January 1, 2024 - January 1, 2024
I-Award Korea 2024 Internet Eco Award
January 1, 2024 - January 1, 2024
ICT Korea Award Grand Prize 2025
January 1, 2025 - January 1, 2025

Industry Experience

Software & Internet, Education, Energy & Utilities, Professional Services, Financial Services, Government, Media & Entertainment
    paper KitagapAI
    KitagapAI is an AI-powered, hyper-personalized private school finder service designed to help parents and guardians find the most suitable private school for their children.
    paper MyAAC
    AI-powered communication service for people with disabilities and personality disorders