Available to hire
I am a senior event producer and experiential marketing leader with 15+ years delivering high-impact brand activations, luxury hospitality programs, VIP experiences, and consumer-facing campaigns across automotive, spirits, hospitality, media, and lifestyle brands. I manage the full event production lifecycle from creative brief to flawless on-site delivery, coordinating production planning, vendor sourcing, budget ownership, logistics, and client management to elevate brand engagement and drive revenue.
Known for translating creative concepts into operational excellence, I lead cross-functional teams to deliver large-scale events, sponsorship activations, and white-glove guest experiences while steering multi-million dollar budgets. I excel at building enduring partnerships with collectors, partners, and UHNW guests, and I thrive in fast-paced environments that demand strategic thinking, meticulous execution, and exceptional guest service.
Work Experience
Chief of Brand, Experience & Strategic Partnerships at Experience Holdings / Provenance Bourbon
January 1, 2025 - PresentLead end-to-end production of luxury brand activations, estate experiences, private client programs, VIP tastings, and hospitality-driven campaigns from concept through execution. Translate creative concepts and partnership objectives into actionable production plans, managing vendors, budgets, logistics, sponsorships, and onsite execution. Source and negotiate vendor partnerships, hospitality collaborations, and sponsorship opportunities while identifying revenue growth and cost efficiencies. Oversee onsite event delivery, guest experience standards, and cross-functional execution across marketing, operations, partnerships, and hospitality teams.
Marketing Director | Aston Martin, Bentley, Koenigsegg at Exclusive Automotive Group
January 1, 2024 - January 1, 2025Produced high-touch brand activations, product launches, owner events, and executive hospitality programs across five luxury automotive brands and four locations. Managed multimillion-dollar budgets, production timelines, travel logistics, vendor negotiations, sponsorship opportunities, and onsite event execution. Built and launched a loyalty and experiences division including concierge programming, private client events, CRM-driven engagement, and executive communications, generating 300%+ monthly engagement growth. Served as senior client-facing lead for collectors, partners, and UHNW guests, strengthening retention, prospect conversion, and long-term revenue growth.
Director of Member Experience at Engineers Country Club
January 1, 2023 - January 1, 2024Directed year-round event production including tournaments, executive dinners, private club experiences, fundraising events, and hospitality functions designed to increase member engagement and retention. Managed vendor partnerships, F&B operations, staffing, registration systems, guest communications, and onsite event delivery for high-touch member experiences. Improved planning systems, event workflows, and communication processes to increase operational efficiency and service standards. Partnered with leadership on programming strategy, revenue opportunities, and elevated white-glove hospitality execution.
Director of Experiential Marketing at Experience Auto Group
January 1, 2013 - January 1, 2021Produced 30+ large-scale experiential events annually including brand activations, executive owner programs, sponsorship activations, private launches, and VIP hospitality programs. Managed Ferrari Challenge team hospitality including race-day hosting, paddock access, executive guest experiences, collector entertainment, and luxury client engagement. Owned multimillion-dollar budgets, agency partnerships, vendor negotiations, staffing plans, and production operations across seven dealership locations. Led cross-functional teams and mentored junior staff to ensure flawless execution, strong stakeholder communication, and elevated client service delivery.
Director of Experiential Marketing at Britto Agency
January 1, 2012 - January 1, 2013Led experiential campaigns and brand activations for hospitality and lifestyle clients including Pernod Ricard, Anguilla Tourism Board, Starbury Inc., and Pastry Shoes.
Integrated Marketing & Events Manager at OUT Magazine / Here Media
January 1, 2011 - January 1, 2012Produced flagship executive events including the OUT100 Awards and Pride Week programming, managing sponsorships, budgets, guest communications, and onsite VIP operations.
Experiential Marketing at Strategic Experiential Group
January 1, 2009 - January 1, 2011Executed national experiential programs for Veuve Clicquot, Moet Hennessy, Belvedere, and Grand Marnier including field activations, executive dinners, staffing, logistics, and budget reconciliation.
Education
BA Communications at California State University Long Beach
January 11, 2030 - April 29, 2026Journalism Studies at University of Southern California
January 11, 2030 - April 29, 2026Art & Photography Studies at Art Center College of Design
January 11, 2030 - April 29, 2026Qualifications
Industry Experience
Travel & Hospitality, Media & Entertainment, Professional Services, Other
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