Sophia Alexander

Independent practice working across photography, spatial design, visual arts, visual production, and style consulting. Photography spanning editorial, events, travel, and documentary contexts. Spatial design and install oversight for hospitality, cultural, and architectural projects. Hand- typography, mixed media, and collage commissions for editorial and brand projects. Creative consulting and style curation for individuals and brands.

Co-founded a creative collective offering brand identity, creative direction, and experiential strategy. Lead positioning, storytelling, and client strategy, translating business objectives into sharp creative platforms. Past experiences include Virgin Voyages, The Standard, W South Beach, Volkswagen, Leica, Havas, and more. Focus sectors: travel & experiences, product & consumer brands, artists & cultural institutions.

Grew property Instagram from 600 to 20K+ followers through an organic-first strategy. Built cultural programming engine of 40+ activations with sold-out Hammam After Dark series, Night Swim Series. Led MOOOI room takeover, five premier rooms & a lobby reimagined as immersive sensory experiences for Miami Art Week 2025. Produced Disco & Design installation with The Future Perfect for Miami Art Week 2024. Directed Donde Esteban pop-up and retail collaboration, Miami Art Week 2025. Achieved 45–100% attendance growth across programming; drove YOY sales growth and press visibility.