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I'm Sophia Alexander, a Miami-based visual artist and creative strategist with over a decade of experience across the arts, architecture, and hospitality industries. My practice is rooted in concept and carried through to execution—shaping identity, image, and experience with intention and precision. I stay curious about composition and cultural fluency, translating ideas into tangible work across photography, spatial design, visual production, and style consulting.…I'm Sophia Alexander, a Miami-based visual artist and creative strategist with over a decade of experience across the arts, architecture, and hospitality industries. My practice is rooted in concept and carried through to execution—shaping identity, image, and experience with intention and precision. I stay curious about composition and cultural fluency, translating ideas into tangible work across photography, spatial design, visual production, and style consulting.

Sophia Alexander

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I'm Sophia Alexander, a Miami-based visual artist and creative strategist with over a decade of experience across the arts, architecture, and hospitality industries. My practice is rooted in concept and carried through to execution—shaping identity, image, and experience with intention and precision. I stay curious about composition and cultural fluency, translating ideas into tangible work across photography, spatial design, visual production, and style consulting.…I'm Sophia Alexander, a Miami-based visual artist and creative strategist with over a decade of experience across the arts, architecture, and hospitality industries. My practice is rooted in concept and carried through to execution—shaping identity, image, and experience with intention and precision. I stay curious about composition and cultural fluency, translating ideas into tangible work across photography, spatial design, visual production, and style consulting.

Available to hire

I’m Sophia Alexander, a Miami-based visual artist and creative strategist with over a decade of experience across the arts, architecture, and hospitality industries.

My practice is rooted in concept and carried through to execution—shaping identity, image, and experience with intention and precision. I stay curious about composition and cultural fluency, translating ideas into tangible work across photography, spatial design, visual production, and style consulting.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Visual Artist & Creative Strategist at Sophia Alexander | Self - Employed

January 1, 2026 - Present

Independent practice working across photography, spatial design, visual arts, visual production, and style consulting. Photography spanning editorial, events, travel, and documentary contexts. Spatial design and install oversight for hospitality, cultural, and architectural projects. Hand- typography, mixed media, and collage commissions for editorial and brand projects. Creative consulting and style curation for individuals and brands.

Co-Founder, Strategy & Production Director at SONA

September 1, 2025 - Present

Co-founded a creative collective offering brand identity, creative direction, and experiential strategy. Lead positioning, storytelling, and client strategy, translating business objectives into sharp creative platforms. Past experiences include Virgin Voyages, The Standard, W South Beach, Volkswagen, Leica, Havas, and more. Focus sectors: travel & experiences, product & consumer brands, artists & cultural institutions.

Director of Marketing & Programming at The Standard Spa, Miami Beach

January 1, 2023 - December 31, 2026

Grew property Instagram from 600 to 20K+ followers through an organic-first strategy. Built cultural programming engine of 40+ activations with sold-out Hammam After Dark series, Night Swim Series. Led MOOOI room takeover, five premier rooms & a lobby reimagined as immersive sensory experiences for Miami Art Week 2025. Produced Disco & Design installation with The Future Perfect for Miami Art Week 2024. Directed Donde Esteban pop-up and retail collaboration, Miami Art Week 2025. Achieved 45–100% attendance growth across programming; drove YOY sales growth and press visibility.

Marketing Manager at W South Beach

January 1, 2021 - December 31, 2023

Led rebrand of legacy property through social campaigns, programming, and activations. Repositioned brand from party-focused to luxury-family market through cultural programming. Delivered performance-driving campaigns, drove sales YOY, and expanded press coverage.

Creative Director at Scar - Studio

January 1, 2019 - December 31, 2023

Independent creative direction, marketing, design, and production across client projects. Spatial design, including JABAMA kitchen renovation and residential interior projects. Photography, visual production, and brand consulting for arts and hospitality clients.

Marketing & Events at University of Miami School of Architecture

January 1, 2018 - December 31, 2019

Programming, events, and community building for the School of Architecture.

Founder at Volveré

January 1, 2019 - Present

Volveré | Style & Travel Platform. Aspirational style and travel platform rooted in art, self-discovery, and giving back. Travel style guides across five destinations — Spain, Telluride, Europe, the Caribbean, and Australia. Pop-ups, trunk shows, collaborative events, and editorial shoots since 2019. Philanthropic component: donations to Kristi House Foundation, Lotus House, Veterans, Segunda Mano.