Hi, I’m Sophia Calvi, a dynamic digital marketing professional with 10+ years of experience driving growth across social media, paid advertising, e-commerce, and content creation. I've collaborated with over 150 brands across all industries for UGC. I thrive in hands-on, collaborative environments and love turning ideas into authentic campaigns and assets that resonate with audiences. I’m passionate about blending creative storytelling with data-driven strategy, designing engaging user experiences, and delivering authentic UGC that builds social proof and conversions. I enjoy partnering with brands to craft campaigns, visuals, and experiences that reflect their message and achieve ROI.

Sophia Calvi

Hi, I’m Sophia Calvi, a dynamic digital marketing professional with 10+ years of experience driving growth across social media, paid advertising, e-commerce, and content creation. I've collaborated with over 150 brands across all industries for UGC. I thrive in hands-on, collaborative environments and love turning ideas into authentic campaigns and assets that resonate with audiences. I’m passionate about blending creative storytelling with data-driven strategy, designing engaging user experiences, and delivering authentic UGC that builds social proof and conversions. I enjoy partnering with brands to craft campaigns, visuals, and experiences that reflect their message and achieve ROI.

Available to hire

Hi, I’m Sophia Calvi, a dynamic digital marketing professional with 10+ years of experience driving growth across social media, paid advertising, e-commerce, and content creation. I’ve collaborated with over 150 brands across all industries for UGC. I thrive in hands-on, collaborative environments and love turning ideas into authentic campaigns and assets that resonate with audiences.

I’m passionate about blending creative storytelling with data-driven strategy, designing engaging user experiences, and delivering authentic UGC that builds social proof and conversions. I enjoy partnering with brands to craft campaigns, visuals, and experiences that reflect their message and achieve ROI.

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Language

English
Fluent

Work Experience

UGC Creator at Self-Employed
January 1, 2020 - Present
Developed and executed digital marketing campaigns for diverse brands, increasing engagement and sales across multiple platforms. Managed social media accounts, creating strategies that consistently grew audiences and improved conversion rates. Built and optimized websites for small business and startup, focusing on user experience and branding. Created and managed Facebook & Instagram ad campaigns, generating measurable ROI for clients. Partnered with brands in fashion, beauty, wellness, food & beverage, and lifestyle industries. Helped brands leverage UGC to increase social proof, customer trust, and conversion rates.
Founder & Creative Director at Freelance
February 1, 2022 - February 1, 2024
Expertise in Social Media Strategy, Digital Growth, Paid Advertising, Website Design, Website Management, Content Creation, Influencer Marketing, Brand Partnerships, E-commerce Strategy, Online Sales Optimization, Email Marketing & CRM, Creative Direction, Brand Identity, Admin.

Education

Bachelor of Business at Open Universities Australia
January 11, 2030 - February 17, 2026
Bachelor of Health Science at Monash University
January 11, 2030 - February 17, 2026
High School at Darwin High School
January 11, 2030 - February 17, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Media & Entertainment, Retail, Software & Internet, Professional Services