Hi, I’m Sophia East, a senior copywriter with 10+ years of experience in translating foreign language content into polished English copy and delivering integrated brand storytelling across TVC, social video, EDM, long-form copy and multichannel campaigns. I’m highly collaborative, detail-driven and experienced across concepting, production and execution. I shape content strategy and UX writing for digital experiences, strengthen brand voice across touchpoints and mentor creative teams to deliver high-quality results on tight timelines.

Sophia East

Hi, I’m Sophia East, a senior copywriter with 10+ years of experience in translating foreign language content into polished English copy and delivering integrated brand storytelling across TVC, social video, EDM, long-form copy and multichannel campaigns. I’m highly collaborative, detail-driven and experienced across concepting, production and execution. I shape content strategy and UX writing for digital experiences, strengthen brand voice across touchpoints and mentor creative teams to deliver high-quality results on tight timelines.

Available to hire

Hi, I’m Sophia East, a senior copywriter with 10+ years of experience in translating foreign language content into polished English copy and delivering integrated brand storytelling across TVC, social video, EDM, long-form copy and multichannel campaigns.

I’m highly collaborative, detail-driven and experienced across concepting, production and execution. I shape content strategy and UX writing for digital experiences, strengthen brand voice across touchpoints and mentor creative teams to deliver high-quality results on tight timelines.

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Language

English
Fluent

Work Experience

Senior Copywriter and Creative Lead at SLIK (Independent Creative Agency)
February 1, 2021 - November 27, 2025
Develop creative concepts and copy across video, social, digital, website content, long-form articles, direct mail, press and out-of-home campaigns.
Senior Copywriter at MercerBell (Publicis Groupe)
January 31, 2020 - January 31, 2020
Produced copy for social, digital display, EDM, press, brochures, flyers, direct mail, video scripts and integrated campaign materials.
Senior Copywriter at MercerBell (Publicis Groupe)
January 1, 2020 - January 1, 2020
Produced copy for social, digital display, EDM, press, brochures, flyers, direct mail, video scripts and integrated campaign materials. Worked closely with account managers, art directors and planners to deliver aligned creative solutions. Supported CX-led projects, ensuring copy enhanced user journeys and clarified messaging across touchpoints. Adapted tone and messaging for a variety of client brands.
Senior Copywriter & Creative Lead at SLIK (Independent Creative Agency)
February 1, 2021 - Present
Develop creative concepts and copy across video, social, digital, website content, long-form articles, direct mail, press and out-of-home campaigns. Lead projects end-to-end, collaborating with designers, strategists and producers to deliver cohesive creative outcomes. Shape content strategy and UX writing for digital experiences, aligning copy with user journeys. Strengthen brand voice and tone across client touchpoints. Mentored and collaborated with creative teams.
Senior Copywriter at MercerBell (Publicis Groupe)
December 1, 2013 - January 1, 2020
Produced copy for social, digital display, EDM, press, brochures, flyers, direct mail, video scripts and integrated campaign materials. Worked closely with account managers, art directors and planners to deliver aligned creative solutions. Supported CX-led projects, ensuring copy enhanced user journeys and clarity across touchpoints. Adapted to a range of client brands and communication needs.

Education

Graduate at ADMA Creative School
January 11, 2030 - November 27, 2025
Internship at The Works Australia
January 11, 2030 - November 27, 2025
Internship at The Works Australia
January 11, 2030 - November 27, 2025
Graduate at ADMA Creative School
January 11, 2030 - November 27, 2025
Graduate at ADMA Creative School
January 11, 2030 - December 16, 2025
Internship at The Works Australia
January 11, 2030 - December 16, 2025

Qualifications

ADMA Young Creative of the Year
January 11, 2030 - January 1, 2019
AD News Young Gun
January 11, 2030 - November 27, 2025
Finalist, ADMA Young Creative of the Year
January 1, 2019 - November 27, 2025
ADNews Young Gun
January 1, 2019 - November 27, 2025
ADMA Young Creative of the Year (Finalist)
January 1, 2019 - December 16, 2025
ADNews Young Gun
January 1, 2019 - December 16, 2025

Industry Experience

Media & Entertainment, Professional Services, Other