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Hi, I’m Sophia Foo, a communications and content marketing professional with 8+ years of experience across hospitality, FMCG, logistics, and tech. I’ve built and led strategies that boost brand visibility, engagement, and revenue in both B2C and B2B contexts. I thrive on turning data into compelling storytelling and on forging media and influencer partnerships to scale brands. I’m now seeking roles in communications and content marketing to apply my track record of growth and my hands-on leadership across teams and partners, across hospitality, consumer goods, and technology sectors.…Hi, I’m Sophia Foo, a communications and content marketing professional with 8+ years of experience across hospitality, FMCG, logistics, and tech. I’ve built and led strategies that boost brand visibility, engagement, and revenue in both B2C and B2B contexts. I thrive on turning data into compelling storytelling and on forging media and influencer partnerships to scale brands. I’m now seeking roles in communications and content marketing to apply my track record of growth and my hands-on leadership across teams and partners, across hospitality, consumer goods, and technology sectors.

Sophia Foo

Brand Strategist, Marketing Strategist, Content Creator, +7

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Hi, I’m Sophia Foo, a communications and content marketing professional with 8+ years of experience across hospitality, FMCG, logistics, and tech. I’ve built and led strategies that boost brand visibility, engagement, and revenue in both B2C and B2B contexts. I thrive on turning data into compelling storytelling and on forging media and influencer partnerships to scale brands. I’m now seeking roles in communications and content marketing to apply my track record of growth and my hands-on leadership across teams and partners, across hospitality, consumer goods, and technology sectors.…Hi, I’m Sophia Foo, a communications and content marketing professional with 8+ years of experience across hospitality, FMCG, logistics, and tech. I’ve built and led strategies that boost brand visibility, engagement, and revenue in both B2C and B2B contexts. I thrive on turning data into compelling storytelling and on forging media and influencer partnerships to scale brands. I’m now seeking roles in communications and content marketing to apply my track record of growth and my hands-on leadership across teams and partners, across hospitality, consumer goods, and technology sectors.

Available to hire

Hi, I’m Sophia Foo, a communications and content marketing professional with 8+ years of experience across hospitality, FMCG, logistics, and tech. I’ve built and led strategies that boost brand visibility, engagement, and revenue in both B2C and B2B contexts. I thrive on turning data into compelling storytelling and on forging media and influencer partnerships to scale brands.

I’m now seeking roles in communications and content marketing to apply my track record of growth and my hands-on leadership across teams and partners, across hospitality, consumer goods, and technology sectors.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

French

Advanced

Work Experience

Marketing & Communications Manager at Six Senses Fiji

July 1, 2015 - Present

Developed and executed an integrated marketing, communications, and PR strategy in collaboration with the Director of Sales & Marketing, driving revenue growth and long-term brand positioning in priority markets. Established and nurtured media, influencer, agency, and strategic partnerships, securing high-value coverage and long-term collaborations. Managed all website content, digital assets, and printed collateral, ensuring strict adherence to corporate brand guidelines across departments to support campaigns, launches, and guest communications. In partnership with a PR agency, designed and delivered PR campaigns to strengthen brand positioning and increase bookings, achieving an average monthly reach of 15M+. Led social media and content strategy, oversaw agency partners, performance analysis, and continuous optimization, resulting in 157% increase in interactions and 53% increase in views. Planned and managed media familiarization trips and trade site inspections from concept to ex

Senior Account Manager at Milk Bottle Projects

August 1, 2017 - March 1, 2021

Over saw PR, social media management, and community management on Instagram and Facebook for a range of lifestyle, hospitality, and FMCG clients, achieving 500% follower growth, 330% reach, and 200% impressions. Managed 15+ accounts with a unique voice per client, and produced performance reports to guide strategy. Cultivated relationships with media and influencers to grow opportunities and drive results.

Social Media & Community Manager at Solbari

April 1, 2021 - March 1, 2022

Refreshed social media strategy, content creation, and community engagement to increase growth across Instagram, Facebook, TikTok, YouTube, and Pinterest by up to 335%. Monitored social media trends via native data and tools (Hey Orca) and strategically implemented findings. Initiated and maintained relationships with influencers, charities, and KOLs to coordinate content creation and amplify reach. Created graphical and video assets and directed photography/video shoots for cohesive brand aesthetics.

Content Producer at Hyve Group

October 1, 2022 - August 1, 2023

Devised and executed research strategies to deliver the right content proposition for events, increasing attendance YOY by 50%. Introduced new programs to position events as industry leaders, secured speaker relationships, and supported onsite execution. Produced event photography and videography, and managed post-production assets to sustain a compelling content pipeline.

Communications Manager at Brigad

August 1, 2023 - September 1, 2024

Spearheaded Brigad's UK communications strategy, localising the brand voice for the market. Collaborated with internal teams to plan quarterly events and campaigns with consistent messaging and brand alignment. Overhauled content creation for communications channels (web, blog, social media) and sales collateral, leading to a 3x increase in output of high-quality content. Cultivated relationships with KOLs, industry organizations, and Brigad users; overseen PR agency performance, achieving an average of 3.5M+ earned media impressions per month and placements in high-visibility industry media. Leveraged campaign performance data and social analytics to optimize content strategy for impact.

Community Management & Social Media Consulting at Freelance

December 1, 2024 - July 1, 2025

- Worked with a diverse portfolio of clients across hospitality and lifestyle; developed and executed social media strategies, content creation, and community engagement to increase growth and engagement across Instagram, Facebook, TikTok, YouTube, and Pinterest. - Monitored social media trends via native data and tools (Hey Orca) and implemented findings; initiated relationships with influencers, charities, and KOLs to coordinate content creation and amplify reach. - Created graphics and video assets, organized photography/videography, and supported event planning and execution.