Available to hire
Social Media & Content Marketing Specialist with 6+ years’ experience building brand awareness and engagement through content strategy, brand storytelling, and community growth across Instagram, LinkedIn, Facebook, email, and web.
Creative, proactive, and highly organised founder/creative director with experience leading multi-channel campaigns, managing editorial calendars, and producing premium visual and written content. Passionate about helping brands develop authentic voices and create meaningful digital experiences.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Work Experience
Founder & Creative Director at July Baby Creative
June 1, 2025 - PresentBuilt and managed an independent creative brand focused on storytelling, digital content, and visual identity. Planned, created, and published content across social media and web platforms; developed brand identity, tone of voice, and visual direction across touchpoints. Managed content calendars, audience engagement, and website updates. Produced editorial-style photography, copy, and digital assets designed to deliver a cohesive premium brand experience, balancing strategy, content creation, and day-to-day community management.
AI & Content Strategy Coordinator (Independent Contractor) at Mercor Intelligence
May 1, 2024 - November 30, 2024Supported AI and digital content projects focused on language quality, audience engagement, communication effectiveness, and content optimisation. Reviewed and refined written content for clarity, tone, consistency, and audience alignment; assisted with AI training and evaluation workflows involving content analysis and user-focused language optimisation. Conducted research to support engagement-focused communication outcomes and content performance. Collaborated with remote teams to deliver accurate work within deadlines across multiple concurrent projects, adapting to evolving AI and digital tools and helping structure workflows and communication processes.
Sales and Marketing Manager at The Energy Factory – Sydney
January 1, 2024 - May 31, 2024Led the marketing function across campaigns, digital content, events, and client engagement initiatives supporting brand visibility, audience growth, and revenue outcomes. Developed and executed multi-channel marketing across social media, email, website, events, and branded communications; partnered with Dr Adam Fraser on thought leadership content, brand messaging, and audience-facing campaign narratives. Managed brand presence across digital touchpoints to ensure consistent, polished content aligned with positioning. Created marketing collateral, presentations, campaign assets, social content, and website communications; planned and delivered workshops and events. Analysed performance to improve engagement and conversion, coordinating stakeholders, partners, and suppliers to deliver high-standard campaigns and events across concurrent projects.
Sales Manager at Virgin Active Group
January 1, 2023 - December 31, 2022Increased sales revenue by developing and implementing effective sales strategies. Built long-lasting client relationships through excellent customer service and consistent follow-ups. Led a sales team with motivational coaching and performance incentives. Streamlined sales processes to improve efficiency and conversion rates; analysed market trends to identify new opportunities and expand into profitable territories. Supported paid social campaigns to drive membership acquisition. Assisted with recruiting and training junior staff, providing ongoing mentorship. Met or exceeded quarterly sales targets and evaluated performance against goals while implementing development plans. Collaborated with marketing to create promotional campaigns driving customer engagement and sales growth.
Club General Manager at Lift Brands (Snap Fitness)
August 1, 2021 - December 31, 2022Enhanced member satisfaction through programs and services tailored to individual needs. Increased club revenue by devising marketing strategies and promoting events and offerings. Leveraged local marketing and paid campaigns for lead generation and membership growth. Streamlined daily operations to reduce costs and improve profitability. Developed strong member relationships to foster community and loyalty. Managed staff recruitment, training, and performance evaluations. Implemented financial controls for budgeting and expense management, and prepared monthly reports and budgets to track revenue and expenses. Supported sales strategy execution to grow sales and profits, and enhanced sales training.
Promotions Manager at MRG Group
August 1, 2018 - August 31, 2019Boosted brand awareness by strategizing and executing promotional campaigns across multiple platforms. Built relationships with media partners to increase coverage and visibility for company promotions. Managed a team of promotion coordinators to ensure smooth campaign execution and timely completion of tasks. Increased customer engagement via in-store events and targeted marketing initiatives. Analysed market trends and competitor activities to identify opportunities for promotional growth. Implemented data-driven strategies to refine promotion efforts over time. Improved engagement rates by creating compelling, visually appealing content and collaborated with cross-functional teams on integrated marketing initiatives to increase online presence.
Education
BBA, Marketing and Public Relations at Swinburne University
January 11, 2030 - July 23, 2026Associates of Arts at American Academy of Dramatic Arts
January 11, 2030 - July 23, 2026Qualifications
Google Analytics (Skillshop)
December 1, 2025 - July 23, 2026SEO Foundations (NABSA)
December 1, 2025 - July 23, 2026Strategic Content Marketing (PMI)
December 1, 2025 - July 23, 2026Industry Experience
Media & Entertainment, Professional Services, Energy & Utilities, Education, Retail
A selection of blog posts showcasing my ability to create engaging, well-researched content tailored to different audiences and brand voices. These pieces demonstrate strong storytelling, clear communication, and SEO-conscious writing designed to educate, inform, and drive audience engagement.
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