Social Media & Content Marketing Specialist with 6+ years’ experience building brand awareness and engagement through content strategy, brand storytelling, and community growth across Instagram, LinkedIn, Facebook,…
Social Media & Content Marketing Specialist with 6+ years’ experience building brand awareness and engagement through content strategy, brand storytelling, and community growth across Instagram, LinkedIn, Facebook, email, and web.
Creative, proactive, and highly organised founder/creative director with experience leading multi-channel campaigns, managing editorial calendars, and producing premium visual and written content. Passionate about helping brands develop authentic voices and create meaningful digital experiences.
A selection of blog posts showcasing my ability to create engaging, well-researched content tailored to different audiences and brand voices. These pieces demonstrate strong storytelling, clear communication, and SEO-conscious writing designed to educate, inform, and drive audience engagement.
Built and managed an independent creative brand focused on storytelling, digital content, and visual identity. Planned, created, and published content across social media and web platforms; developed brand identity, tone of voice, and visual direction across touchpoints. Managed content calendars, audience engagement, and website updates. Produced editorial-style photography, copy, and digital assets designed to deliver a cohesive premium brand experience, balancing strategy, content creation, and day-to-day community management.
Supported AI and digital content projects focused on language quality, audience engagement, communication effectiveness, and content optimisation. Reviewed and refined written content for clarity, tone, consistency, and audience alignment; assisted with AI training and evaluation workflows involving content analysis and user-focused language optimisation. Conducted research to support engagement-focused communication outcomes and content performance. Collaborated with remote teams to deliver accurate work within deadlines across multiple concurrent projects, adapting to evolving AI and digital tools and helping structure workflows and communication processes.
Led the marketing function across campaigns, digital content, events, and client engagement initiatives supporting brand visibility, audience growth, and revenue outcomes. Developed and executed multi-channel marketing across social media, email, website, events, and branded communications; partnered with Dr Adam Fraser on thought leadership content, brand messaging, and audience-facing campaign narratives. Managed brand presence across digital touchpoints to ensure consistent, polished content aligned with positioning. Created marketing collateral, presentations, campaign assets, social content, and website communications; planned and delivered workshops and events. Analysed performance to improve engagement and conversion, coordinating stakeholders, partners, and suppliers to deliver high-standard campaigns and events across concurrent projects.
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