Hi, I'm Sophia Graney, a graphic designer with 5+ years' experience across brand, digital and print. I love layout, typography and visual storytelling, turning concepts into marketing materials and print collateral from concept through to production. I've led branding and packaging projects, collaborated on mobile apps and campaigns, and designed assets from concept to production for brands across retail and e-commerce. I’m passionate about maintaining brand consistency across multi-channel touchpoints and delivering visually engaging work that performs. Freelance Instagram - @designsbyphia…

Sophia Graney

Hi, I'm Sophia Graney, a graphic designer with 5+ years' experience across brand, digital and print. I love layout, typography and visual storytelling, turning concepts into marketing materials and print collateral from concept through to production. I've led branding and packaging projects, collaborated on mobile apps and campaigns, and designed assets from concept to production for brands across retail and e-commerce. I’m passionate about maintaining brand consistency across multi-channel touchpoints and delivering visually engaging work that performs. Freelance Instagram - @designsbyphia…

Available to hire

Hi, I’m Sophia Graney, a graphic designer with 5+ years’ experience across brand, digital and print. I love layout, typography and visual storytelling, turning concepts into marketing materials and print collateral from concept through to production.

I’ve led branding and packaging projects, collaborated on mobile apps and campaigns, and designed assets from concept to production for brands across retail and e-commerce. I’m passionate about maintaining brand consistency across multi-channel touchpoints and delivering visually engaging work that performs.

Freelance Instagram - @designsbyphia

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Language

Work Experience

Creative Designer at DailyFeed
April 1, 2022 - November 1, 2025
Led the full rebrand from Lumi to Zello, creating a cohesive visual identity across packaging, retail, and marketing campaigns. Managed brand consistency across multi-channel marketing, ensuring alignment across digital, print, and retail touchpoints. Designed retail packaging and print assets stocked in major UK retailers including John Lewis and Mamas & Papas. Refined product hardware design to establish a distinctive proprietary visual identity. Designed, built and launched a mobile app, managing visual direction and app store submission across iOS and Android. Designed paid Meta ad creatives focused on conversion and customer acquisition, including static and short-form videos.
Creative Designer at Lumi/Zello
January 1, 2022 - January 1, 2025
Developed and designed the mobile app in Figma and collaborated with developers throughout the build process. Developed brand assets and campaign visuals for licensed football collections, collaborating with clubs including Manchester City, Juventus, Benfica and Inter Milan. Designed pitch decks, marketing materials and campaign assets supporting product launches and partnerships. Supported photoshoots and content production, capturing assets for use across digital and print marketing.
Graphic Designer at Legacies
January 1, 2023 - January 1, 2024
Designed digital assets and pitch decks for licensed NFT projects, working with 3D designers and following established brand guidelines. Designed pitch decks and creative assets used to support external partnerships and commercial opportunities. Designed digital brand assets and pitch decks aligned with established brand guidelines.
Graphic Designer at MintLab
January 1, 2022 - January 1, 2023
Delivered branding and creative design projects for consumer brands across multiple sectors, including beauty, lifestyle and retail, working from concepts through to final delivery. Designed and supplied marketing collateral for small businesses across multiple industries. Managed projects independently from concept through to final delivery.
Freelance Brand Designer at designsbyphia
January 1, 2020 - January 1, 2022
Brand design for freelance clients; delivered branding and visual design across sectors.

Education

BA (Hons) Graphic Design at University of Salford
January 1, 2019 - January 1, 2021
A Levels at Carmel College
January 1, 2016 - January 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Software & Internet, Professional Services
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