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Hello! I'm Sophia Shayne R. Nepomuceno, a Marketing and Data Operations professional with a track record of fast growth and data-driven wins. I thrive on turning insights into scalable campaigns, building referral engines, and driving high-quality leads across digital channels. I value collaboration, experimentation, and continuous improvement to help brands scale. Since starting my career in retail marketing and data ops, I earned two promotions in two years and moved into roles focused on lead generation and content-driven growth. I'm passionate about turning complex data into actionable strategies that boost conversion and audience engagement.…Hello! I'm Sophia Shayne R. Nepomuceno, a Marketing and Data Operations professional with a track record of fast growth and data-driven wins. I thrive on turning insights into scalable campaigns, building referral engines, and driving high-quality leads across digital channels. I value collaboration, experimentation, and continuous improvement to help brands scale. Since starting my career in retail marketing and data ops, I earned two promotions in two years and moved into roles focused on lead generation and content-driven growth. I'm passionate about turning complex data into actionable strategies that boost conversion and audience engagement.

Sophia Shayne R. Nepomuceno

Digital Marketer, Marketing Strategist, Growth Marketer, +2

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Hello! I'm Sophia Shayne R. Nepomuceno, a Marketing and Data Operations professional with a track record of fast growth and data-driven wins. I thrive on turning insights into scalable campaigns, building referral engines, and driving high-quality leads across digital channels. I value collaboration, experimentation, and continuous improvement to help brands scale. Since starting my career in retail marketing and data ops, I earned two promotions in two years and moved into roles focused on lead generation and content-driven growth. I'm passionate about turning complex data into actionable strategies that boost conversion and audience engagement.…Hello! I'm Sophia Shayne R. Nepomuceno, a Marketing and Data Operations professional with a track record of fast growth and data-driven wins. I thrive on turning insights into scalable campaigns, building referral engines, and driving high-quality leads across digital channels. I value collaboration, experimentation, and continuous improvement to help brands scale. Since starting my career in retail marketing and data ops, I earned two promotions in two years and moved into roles focused on lead generation and content-driven growth. I'm passionate about turning complex data into actionable strategies that boost conversion and audience engagement.

Available to hire

Hello! I’m Sophia Shayne R. Nepomuceno, a Marketing and Data Operations professional with a track record of fast growth and data-driven wins. I thrive on turning insights into scalable campaigns, building referral engines, and driving high-quality leads across digital channels. I value collaboration, experimentation, and continuous improvement to help brands scale.

Since starting my career in retail marketing and data ops, I earned two promotions in two years and moved into roles focused on lead generation and content-driven growth. I’m passionate about turning complex data into actionable strategies that boost conversion and audience engagement.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing Associate at BruntWork Inc.

April 1, 2025 - Present

Generated over 60,000 total leads across TikTok, Facebook, Instagram, and partnership channels. Produced viral TikTok content with 1M+ views, resulting in 12,000+ organic leads. Managed Facebook and Instagram organic growth, contributing 18,000+ leads with a 30-40% arrival rate. Scaled social media following by 30,000+ followers through a mix of organic content and paid Meta/TikTok ads. Built an incentive-based referral program yielding 21,000+ leads, becoming the top lead source. Secured 6,000 leads from school partnerships with a 50% arrival rate and 60% conversion rate. Directed video production and copywriting for social, email, and web to maintain brand voice. Designed and edited video ads for Meta and TikTok focused on high-conversion engagement. Managed daily social operations and community engagement to improve audience retention.

Senior Data Operator at BruntWork Inc.

October 1, 2023 - April 1, 2025

Promoted within 7 months for maintaining 90–100% daily utilization and high task efficiency. Trained junior data operators, achieving a 100% team pass rate on Quality Assurance checks. Managed 25 data labs, overseeing daily workflows and ensuring the team followed strict research protocols. Resolved operational bottlenecks by monitoring team performance and providing real-time feedback. Drove data quality and process improvements to accelerate project timelines.

Barista and Retail Marketing & Training Specialist (Part-Time) at Starbucks Philippines

December 1, 2019 - August 1, 2023

Led in-store marketing and product launches, including coffee tastings to drive customer retention. Earned Global Coffee Master and Certified Trainer titles, mentoring new hires on operations and brand standards. Managed inventory and food safety audits, ensuring full compliance with health and safety regulations. Coordinated marketing campaigns across multiple locations to maintain brand consistency, improve store visibility, and boost customer engagement. Enhanced team performance through hands-on leadership and customer service excellence.