Senior Social Media Strategist with 8+ years’ experience leading social and influencer marketing for global brands across FMCG, lifestyle, and culture-led sectors. I lead end-to-end social strategy, campaign delivery, and trend-driven content that drives measurable growth in reach, engagement, and brand relevance. I’ve led social activity for brands including Malibu Rum, Asda and Kahlúa, spanning always-on, campaign, and influencer-led activations. My work sits at the intersection of culture, creativity, and performance - translating insight into platform-native content audiences actually care about. Alongside brand work, I’m an established Content Creator with an engaged audience across lifestyle and local discovery. I’ve partnered with UK and regional brands including Motel Rocks, Superdry and MadeIn Co, bringing a creator-first perspective into brand strategy and UGC-led campaigns.…Senior Social Media Strategist with 8+ years’ experience leading social and influencer marketing for global brands across FMCG, lifestyle, and culture-led sectors. I lead end-to-end social strategy, campaign delivery, and trend-driven content that drives measurable growth in reach, engagement, and brand relevance. I’ve led social activity for brands including Malibu Rum, Asda and Kahlúa, spanning always-on, campaign, and influencer-led activations. My work sits at the intersection of culture, creativity, and performance - translating insight into platform-native content audiences actually care about. Alongside brand work, I’m an established Content Creator with an engaged audience across lifestyle and local discovery. I’ve partnered with UK and regional brands including Motel Rocks, Superdry and MadeIn Co, bringing a creator-first perspective into brand strategy and UGC-led campaigns.WWWW…