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Hi, I'm Soph - a freelance social strategist with over ten years' experience helping brands turn social media into something that's commercially valuable, creatively exciting and genuinely audience-first. I've worked both in-house and freelance with brands including PrettyLittleThing, Vinted, Dr. Lipp, William Wood and By Babes, leading everything from social strategy and content direction to mentoring teams and pitching new ideas. My background in psychology means I naturally approach social through the lens of human behaviour, helping brands create work that feels culturally relevant rather than simply following trends.…Hi, I'm Soph - a freelance social strategist with over ten years' experience helping brands turn social media into something that's commercially valuable, creatively exciting and genuinely audience-first. I've worked both in-house and freelance with brands including PrettyLittleThing, Vinted, Dr. Lipp, William Wood and By Babes, leading everything from social strategy and content direction to mentoring teams and pitching new ideas. My background in psychology means I naturally approach social through the lens of human behaviour, helping brands create work that feels culturally relevant rather than simply following trends.

Sophie Hunter

Copywriter, Social Media Manager, Brand Strategist, +2

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Hi, I'm Soph - a freelance social strategist with over ten years' experience helping brands turn social media into something that's commercially valuable, creatively exciting and genuinely audience-first. I've worked both in-house and freelance with brands including PrettyLittleThing, Vinted, Dr. Lipp, William Wood and By Babes, leading everything from social strategy and content direction to mentoring teams and pitching new ideas. My background in psychology means I naturally approach social through the lens of human behaviour, helping brands create work that feels culturally relevant rather than simply following trends.…Hi, I'm Soph - a freelance social strategist with over ten years' experience helping brands turn social media into something that's commercially valuable, creatively exciting and genuinely audience-first. I've worked both in-house and freelance with brands including PrettyLittleThing, Vinted, Dr. Lipp, William Wood and By Babes, leading everything from social strategy and content direction to mentoring teams and pitching new ideas. My background in psychology means I naturally approach social through the lens of human behaviour, helping brands create work that feels culturally relevant rather than simply following trends.

Available to hire

Hi, I’m Soph - a freelance social strategist with over ten years’ experience helping brands turn social media into something that’s commercially valuable, creatively exciting and genuinely audience-first.

I’ve worked both in-house and freelance with brands including PrettyLittleThing, Vinted, Dr. Lipp, William Wood and By Babes, leading everything from social strategy and content direction to mentoring teams and pitching new ideas.

My background in psychology means I naturally approach social through the lens of human behaviour, helping brands create work that feels culturally relevant rather than simply following trends.