Entrepreneur since 13. Web3 journalist turned creative producer working with top brands across crypto, AI, and tech. I translate complex tech into culture-shaping content and help teams build with next-gen tools.

Sophie Maxx

Entrepreneur since 13. Web3 journalist turned creative producer working with top brands across crypto, AI, and tech. I translate complex tech into culture-shaping content and help teams build with next-gen tools.

Available to hire

Entrepreneur since 13. Web3 journalist turned creative producer working with top brands across crypto, AI, and tech. I translate complex tech into culture-shaping content and help teams build with next-gen tools.

See more

Language

English
Fluent

Work Experience

Founder & CEO at Sophie Maxx (Hypemoon)
January 1, 2022 - January 1, 2022
Founded and led a custom print business that grew into exclusive clothing lines; managed finance, marketing, creative design, production, fulfillment, partnerships, social media, and customer service; expanded into wholesale and national shows; built brand across multiple partnerships; led media relations and campaigns; created educational content around Web3 and storytelling; produced 500+ short-form videos and tutorials across major platforms.
Freelance Marketing & Brand Consultant at Independent
September 1, 2021 - September 1, 2021
Provided marketing, brand development, and content strategy for clients in fashion, Web3, and media; developed partnerships and influencer campaigns; supported product launches and public relations.
Partnerships / Media & Education Lead at Nolcha Shows
December 1, 2022 - November 13, 2025
Developed cross-cultural partnerships across art and Web3 tech for Nolcha shows; pitched and closed brand deals for IRL presences at crypto conferences; curated partnerships with OKX, Verse, Karate Combat, Jack Butcher, World of Women; managed media & activation campaigns and community outreach.
Marketing & BD Manager at Nolcha Shows
May 31, 2023 - May 31, 2023
Built cross-cultural partnerships across art and Web3 tech; pitched and closed deals with brands seeking IRL presence at crypto conferences; nurtured relationships with OKX, Verse, Karate Combat, Jack Butcher, World of Women; led content strategy and event partnerships.
Founder & CEO at Maxx The Brand
March 12, 2015 - January 31, 2023
-Founded a custom print business which grew into exclusive clothing lines. -Managed all business operations from financials, marketing, creative design, physical print, fulfillment, partnerships, social media channels, influencer relations, and customer service. -Expanded into wholesale with retail boutiques partnerships and trunk shows across the country.
Marketing Intern at Nike
May 1, 2018 - August 31, 2019
-Worked under the Marketing Director at Nike HQ, developing creative marketing campaigns. -Created strategies to engage online/offline consumers with social media and experiential marketing. -Designed creative content to capture attention and drive meaningful engagement. Planned immersive events and created interactive media to grow Nike's NYC audience by 15%. -Conducted research and analysis to inform campaign planning and optimization.

Education

Bachelor of Finance, Emerging Enterprises, and Entrepreneurship Marketing at Syracuse University, Martin J. Whitman School of Management
January 1, 2018 - January 1, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Software & Internet, Professional Services, Education