SW

Sophie Watson

Available to hire

Professional writer with over a decade of experience in content management and SEO, including eight years as an in-house copywriter and senior PR manager for an NYSE-listed company.

About

Professional writer with over a decade of experience in content management and SEO, including eight years as an in-house copywriter and senior PR manager for an NYSE-listed company.

Experienced in fully optimized, localized storytelling that drives online traffic and broadens brand awareness.

Skilled in researching and implementing original content strategies that require both sales-focused marketing copy and editorial magazine pieces.

  • 7 years' experience
  • Joined September 2025

Industry experience

  • Media & Entertainment
  • Software & Internet
  • Non-Profit Organization
  • Professional Services

Work experience· 4 roles

Volunteer · Wellbeing for Everyone (NGO)Jan 2025 – Present · 1 yr 11 mos

Volunteer contributor supporting mental wellbeing initiatives and community building; activities include program support and event coordination.

Senior PR Manager · Spark Networks (Berlin)Dec 2022 – Sep 2025 · 2 yrs 10 mos

Led corporate and consumer PR for Spark Networks (NYSE: LOV) and its flagship brands; developed paid and organic PR strategies; secured coverage in major outlets; authored strategy documents, research, press releases and media statements; hired and trained new PR team members; led website content strategy and relaunch initiatives, including revamping stale content and implementing crawlable links and an online magazine layout.

Managing Editor · Spark Networks (Believe & JDate)Dec 2019 – Sep 2025 · 5 yrs 10 mos

Managed editorial operations for the Believe and JDate brands within Spark Networks; directed content planning, editing and publication calendars; ensured brand messaging and audience alignment.

Country Editor · Elite Singles Magazine, Spark Networks (Berlin)Dec 2018 – Sep 2025 · 6 yrs 10 mos

Education

Bachelor of Arts (Honours) in Film/Communications and Philosophy · University of Otago2030 – 2025

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