Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Professional writer with over a decade of experience in content management and SEO, including eight years as an in-house copywriter and senior PR manager for an NYSE-listed company. Experienced in fully optimized, localized storytelling that drives online traffic and broadens brand awareness. Skilled in researching and implementing original content strategies that require both sales-focused marketing copy and editorial magazine pieces.…Professional writer with over a decade of experience in content management and SEO, including eight years as an in-house copywriter and senior PR manager for an NYSE-listed company. Experienced in fully optimized, localized storytelling that drives online traffic and broadens brand awareness. Skilled in researching and implementing original content strategies that require both sales-focused marketing copy and editorial magazine pieces.

Sophie Watson

SEO Expert, Copywriter, Content Strategist, +4





Professional writer with over a decade of experience in content management and SEO, including eight years as an in-house copywriter and senior PR manager for an NYSE-listed company. Experienced in fully optimized, localized storytelling that drives online traffic and broadens brand awareness. Skilled in researching and implementing original content strategies that require both sales-focused marketing copy and editorial magazine pieces.…Professional writer with over a decade of experience in content management and SEO, including eight years as an in-house copywriter and senior PR manager for an NYSE-listed company. Experienced in fully optimized, localized storytelling that drives online traffic and broadens brand awareness. Skilled in researching and implementing original content strategies that require both sales-focused marketing copy and editorial magazine pieces.

Available to hire

Professional writer with over a decade of experience in content management and SEO, including eight years as an in-house copywriter and senior PR manager for an NYSE-listed company.

Experienced in fully optimized, localized storytelling that drives online traffic and broadens brand awareness.

Skilled in researching and implementing original content strategies that require both sales-focused marketing copy and editorial magazine pieces.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

German

Intermediate

Work Experience

Senior PR Manager at Spark Networks (Berlin)

December 31, 2022 - September 15, 2025

Led corporate and consumer PR for Spark Networks (NYSE: LOV) and its flagship brands; developed paid and organic PR strategies; secured coverage in major outlets; authored strategy documents, research, press releases and media statements; hired and trained new PR team members; led website content strategy and relaunch initiatives, including revamping stale content and implementing crawlable links and an online magazine layout.

Managing Editor at Spark Networks (Believe & JDate)

December 31, 2019 - September 15, 2025

Managed editorial operations for the Believe and JDate brands within Spark Networks; directed content planning, editing and publication calendars; ensured brand messaging and audience alignment.

Country Editor at Elite Singles Magazine, Spark Networks (Berlin)

December 31, 2018 - September 15, 2025

Oversaw country-specific editorial strategy for Elite Singles Magazine; led local content development and brand voice for European markets.

Volunteer at Wellbeing for Everyone (NGO)

January 1, 2025 - Present

Volunteer contributor supporting mental wellbeing initiatives and community building; activities include program support and event coordination.