I'm Soraia Barroca de Sousa, a marketing expert confident in my presence, structured in my approach, and open to new paths — this is how I build relationships that last. I lead the conceptualization, execution, and continuous optimization of marketing and social media initiatives, with a clear focus on strategic impact and measurable results. I take full end-to-end responsibility—from strategy development and operational execution to cross-functional collaboration and in-depth performance analysis. Working closely with stakeholders, partners, and creators, I have developed a structured, execution-driven approach that combines creative excellence with data-driven decision-making. I have led campaigns across online and offline channels, including content creation, social media activation, and influencer collaborations, delivering high visibility, sales growth, and stronger emotional resonance with fans.

Soraia Barroca de Sousa

I'm Soraia Barroca de Sousa, a marketing expert confident in my presence, structured in my approach, and open to new paths — this is how I build relationships that last. I lead the conceptualization, execution, and continuous optimization of marketing and social media initiatives, with a clear focus on strategic impact and measurable results. I take full end-to-end responsibility—from strategy development and operational execution to cross-functional collaboration and in-depth performance analysis. Working closely with stakeholders, partners, and creators, I have developed a structured, execution-driven approach that combines creative excellence with data-driven decision-making. I have led campaigns across online and offline channels, including content creation, social media activation, and influencer collaborations, delivering high visibility, sales growth, and stronger emotional resonance with fans.

Available to hire

I’m Soraia Barroca de Sousa, a marketing expert confident in my presence, structured in my approach, and open to new paths — this is how I build relationships that last. I lead the conceptualization, execution, and continuous optimization of marketing and social media initiatives, with a clear focus on strategic impact and measurable results. I take full end-to-end responsibility—from strategy development and operational execution to cross-functional collaboration and in-depth performance analysis.

Working closely with stakeholders, partners, and creators, I have developed a structured, execution-driven approach that combines creative excellence with data-driven decision-making. I have led campaigns across online and offline channels, including content creation, social media activation, and influencer collaborations, delivering high visibility, sales growth, and stronger emotional resonance with fans.

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Language

German
Fluent
Portuguese
Fluent
English
Fluent
French
Advanced

Work Experience

Head of Marketing at RED FLAG AGENCY
January 1, 2025 - Present
Overseeing overall marketing strategy and execution, aligning brand narrative with business goals, and driving cross-functional collaboration to deliver measurable outcomes across campaigns and channels.
Senior Social Media Consultant at Dreive AG
January 1, 2025 - Present
Leading social media strategy, campaign planning, and cross-channel activation in close collaboration with stakeholders and partners to optimize reach, engagement, and ROI.
Marketing Expert at Dreive AG
January 1, 2023 - December 31, 2024
Directed marketing initiatives, developed strategic plans, and executed integrated campaigns to strengthen brand presence and market impact.
Digital Marketing Expert at Vitamin Well
January 1, 2021 - December 31, 2022
Managed digital marketing programs, optimized performance across channels, and led data-driven decision making to maximize reach and conversions.
Junior Social Media Consultant at Radio Energy
January 1, 2018 - December 31, 2020
Supported social media strategy and execution, contributing to online presence growth and audience engagement.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Professional Services, Software & Internet