Soraia Barroca de Sousa

I’m Soraia Barroca de Sousa, a marketing expert confident in my presence, structured in my approach, and open to new paths — this is how I build relationships that last. I lead the conceptualization, execution, and continuous optimization of marketing and social media initiatives, with a clear focus on strategic impact and measurable results. I take full end-to-end responsibility—from strategy development and operational execution to cross-functional collaboration and in-depth performance analysis.

Working closely with stakeholders, partners, and creators, I have developed a structured, execution-driven approach that combines creative excellence with data-driven decision-making. I have led campaigns across online and offline channels, including content creation, social media activation, and influencer collaborations, delivering high visibility, sales growth, and stronger emotional resonance with fans.