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Hi, I’m Anisa Ramadhani, a digital marketing professional focused on building and optimizing integrated campaigns that drive measurable results and help brands hit their OKRs and KPIs. I thrive in collaborative, fast-paced environments and enjoy turning data into actionable strategies that connect brands with their audiences. With strong experience in performance marketing, social media management, and content-led growth, I work cross-functionally to deliver impact for clients and partners. When I’m not working, I love learning new skills, practicing yoga, traveling, reading books, and enjoying drama and anime.…Hi, I’m Anisa Ramadhani, a digital marketing professional focused on building and optimizing integrated campaigns that drive measurable results and help brands hit their OKRs and KPIs. I thrive in collaborative, fast-paced environments and enjoy turning data into actionable strategies that connect brands with their audiences. With strong experience in performance marketing, social media management, and content-led growth, I work cross-functionally to deliver impact for clients and partners. When I’m not working, I love learning new skills, practicing yoga, traveling, reading books, and enjoying drama and anime.

Anisa Ramadhani

Digital Marketer, Content Creator, Content Strategist, +2

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Hi, I’m Anisa Ramadhani, a digital marketing professional focused on building and optimizing integrated campaigns that drive measurable results and help brands hit their OKRs and KPIs. I thrive in collaborative, fast-paced environments and enjoy turning data into actionable strategies that connect brands with their audiences. With strong experience in performance marketing, social media management, and content-led growth, I work cross-functionally to deliver impact for clients and partners. When I’m not working, I love learning new skills, practicing yoga, traveling, reading books, and enjoying drama and anime.…Hi, I’m Anisa Ramadhani, a digital marketing professional focused on building and optimizing integrated campaigns that drive measurable results and help brands hit their OKRs and KPIs. I thrive in collaborative, fast-paced environments and enjoy turning data into actionable strategies that connect brands with their audiences. With strong experience in performance marketing, social media management, and content-led growth, I work cross-functionally to deliver impact for clients and partners. When I’m not working, I love learning new skills, practicing yoga, traveling, reading books, and enjoying drama and anime.

Available to hire

Hi, I’m Anisa Ramadhani, a digital marketing professional focused on building and optimizing integrated campaigns that drive measurable results and help brands hit their OKRs and KPIs. I thrive in collaborative, fast-paced environments and enjoy turning data into actionable strategies that connect brands with their audiences. With strong experience in performance marketing, social media management, and content-led growth, I work cross-functionally to deliver impact for clients and partners.

When I’m not working, I love learning new skills, practicing yoga, traveling, reading books, and enjoying drama and anime.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Indonesian

Fluent

Work Experience

Performance Marketing Executive at YOYO Holdings

February 1, 2025 - Present

Work closely and collaboratively with cross-functional teams to integrate digital campaigns; set up, monitor, and optimize paid campaigns across Google, YouTube, Meta, and TikTok; provide data-driven ad performance analyses and recommendations to clients (e.g., KEW PIE, Ito En, Matcha, Ichitan, Binus University, MAP, Sandisk Artists Communications); negotiate budgets and briefs with KOLs and publishers; manage end-to-end campaign execution and relationships with KOLs and media partners.

KOL & Content Marketing Specialist (Freelance) at Self-Employed (KOL & Content Marketing)

November 1, 2023 - January 1, 2025

Produce videos and carousel content for TikTok; develop content plans, conduct research, create content, and report results weekly and monthly to meet clients’ KPIs; research, shortlist, and approach suitable KOLs and publishers as requested by clients; negotiate budgets and deliver briefs to KOLs and publishers; manage end-to-end KOL marketing and sustain relationships with KOLs, management, and publishers.

SME Business Growth Executive at YOYO Holdings

April 1, 2021 - June 1, 2023

Acquire new users to achieve growth targets; maintain relationships to ensure continual growth and sales targets are met; create effective schedules, copywriting, and campaign strategies for acquisition; manage administrative tasks and CRM-related work; follow up databases and provide regular updates; implement strategies and opportunities to boost growth and revenue; engage and maintain the user community.

E-commerce & Social Media Specialist at Alta Moda / Pronto Moda

August 1, 2020 - February 1, 2021

Manage both social media and online stores (Shopee, Tokopedia); create content for branding, promotions, and sales programs; monitor day-to-day marketplace activities and sales; plan, create, and publish Instagram content; develop, implement, and manage social media strategy; provide customer service.