SO-LEE PARK

Available to hire

I'm SO-LEE PARK, a versatile fashion professional based in Berlin with over three years of hands-on experience in Berlin's local market, spanning high-end retail, visual merchandising, styling and design.

About

I’m SO-LEE PARK, a versatile fashion professional based in Berlin with over three years of hands-on experience in Berlin’s local market, spanning high-end retail, visual merchandising, styling and design. I’ve collaborated with Adidas and other German industry leaders, and I bring a deep understanding of the Berlin consumer landscape and professional standards.

My background blends three years of local market insight in Berlin with technical design expertise in Seoul, offering a dual perspective that merges East Asian trend-innovation with European market aesthetics. I contribute immediately to Berlin’s creative economy as a freelancer.

  • Joined March 2026

Industry experience

  • Retail
  • Manufacturing
  • Media & Entertainment
  • Professional Services
  • Other

Projects · 1

Based between Seoul and Berlin, I began in fashion design and have since expanded into a multidisciplinary practice that moves fluidly across garments, accessories, styling, branding, and packaging. Working across these fields allows me to approach each project holistically—building not just products, but cohesive visual languages and identities. From concept to execution, I bring a balance of strong aesthetic sensibility and refined craftsmanship, shaping design and branding processes with both clarity and depth.

  • Designer
  • Graphic Designer
  • Packaging Designer
  • +2

Work experience· 11 roles

Fashion Stylist & Fashion Designer · FREELANCEMay 2024 – Present · 2 yrs 7 mos

Independent styling and design projects in Berlin, including concept development for clients and collaboration with fashion brands.

Sales Assistant & Visual Merchandiser · OUR LEGACYJul 2022 – Sep 2025 · 3 yrs 3 mos

Strategic visual merchandising, customer-facing styling consultant; store operations, inventory management and customer service.

Freelance Styling Assistant · YONG JI LIMJan 2021 – Apr 2022 · 1 yr 4 mos

Styling assistance in Seoul; freelance collaboration.

Fashion Product Designer · SENSORAMAJan 2021 – Apr 2022 · 1 yr 4 mos
Design Team Assistant · GALAXY LIFESTYLE (Samsung C&T)Feb 2020 – Mar 2020 · 2 mos
Eyewear Designer · GENTLE MONSTERJan 2020 – Jan 2021 · 1 yr 1 mo
Design Team Assistant · SJYP (HANDSOME Corp.)Jan 2019 – Jan 2019 · 1 mo
Design Team Internship · HETAJan 2018 – Jan 2018 · 1 mo

Education

Fashion Design · SADI (Samsung Art & Design Institute)2013 – 2018
Fashion Workshop · La Cambre Modes2015 – 2026
Fine Art, Design · Kaywon Art High School2010 – 2013
RMIT University Program · RMIT University2012 – 2026

Certifications and awards

Award Special Awards Winner2015

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