I'm SO-LEE PARK, a versatile fashion professional based in Berlin with over three years of hands-on experience in Berlin's local market, spanning high-end retail, visual merchandising, styling and design. I've collaborated with Adidas and other German industry leaders, and I bring a deep understanding of the Berlin consumer landscape and professional standards. My background blends three years of local market insight in Berlin with technical design expertise in Seoul, offering a dual perspective that merges East Asian trend-innovation with European market aesthetics. I contribute immediately to Berlin's creative economy as a freelancer.…

SO-LEE PARK

I'm SO-LEE PARK, a versatile fashion professional based in Berlin with over three years of hands-on experience in Berlin's local market, spanning high-end retail, visual merchandising, styling and design. I've collaborated with Adidas and other German industry leaders, and I bring a deep understanding of the Berlin consumer landscape and professional standards. My background blends three years of local market insight in Berlin with technical design expertise in Seoul, offering a dual perspective that merges East Asian trend-innovation with European market aesthetics. I contribute immediately to Berlin's creative economy as a freelancer.…

Available to hire

I’m SO-LEE PARK, a versatile fashion professional based in Berlin with over three years of hands-on experience in Berlin’s local market, spanning high-end retail, visual merchandising, styling and design. I’ve collaborated with Adidas and other German industry leaders, and I bring a deep understanding of the Berlin consumer landscape and professional standards.

My background blends three years of local market insight in Berlin with technical design expertise in Seoul, offering a dual perspective that merges East Asian trend-innovation with European market aesthetics. I contribute immediately to Berlin’s creative economy as a freelancer.

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Language

Korean
Fluent
English
Fluent
German
Beginner

Work Experience

Fashion Stylist & Fashion Designer at FREELANCE
May 1, 2024 - Present
Independent styling and design projects in Berlin, including concept development for clients and collaboration with fashion brands.
Sales Assistant & Visual Merchandiser at OUR LEGACY
July 1, 2022 - September 1, 2025
Strategic visual merchandising, customer-facing styling consultant; store operations, inventory management and customer service.
Fashion Product Designer at SENSORAMA
January 1, 2021 - April 1, 2022
Brand strategy & concept development; product and packaging design.
Freelance Styling Assistant at YONG JI LIM
January 1, 2021 - April 1, 2022
Styling assistance in Seoul; freelance collaboration.
Eyewear Designer at GENTLE MONSTER
January 1, 2020 - January 1, 2021
Eyewear design and collection development.
Design Team Assistant at GALAXY LIFESTYLE (Samsung C&T)
February 1, 2020 - March 1, 2020
Design team support; brand development.
Womenswear & Accessory Designer at PUSHBUTTON
January 1, 2018 - January 1, 2019
Designer for womenswear and accessories; collection development.
Design Team Assistant at SJYP (HANDSOME Corp.)
January 1, 2019 - January 1, 2019
Design team assistant.
Design Team Internship at HETA
January 1, 2018 - January 1, 2018
Design team internship.
Design Team Internship at 2PLACEBO
January 1, 2014 - January 1, 2014
Design team internship.
Styling Assistant & Store Management at Team SUNG IN PARK
January 1, 2013 - January 1, 2013
Styling assistant and store management.

Education

Fashion Design at SADI (Samsung Art & Design Institute)
January 1, 2013 - January 1, 2018
Fashion Workshop at La Cambre Modes
July 1, 2015 - March 27, 2026
Fine Art, Design at Kaywon Art High School
January 1, 2010 - January 1, 2013
RMIT University Program at RMIT University
January 1, 2012 - March 27, 2026

Qualifications

Award Special Awards Winner
November 1, 2015 - November 1, 2015

Industry Experience

Retail, Manufacturing, Media & Entertainment, Professional Services, Other
    paper Fashion design, Styling & Creative Direction
    Based between Seoul and Berlin, I began in fashion design and have since expanded into a multidisciplinary practice that moves fluidly across garments, accessories, styling, branding, and packaging. Working across these fields allows me to approach each project holistically—building not just products, but cohesive visual languages and identities. From concept to execution, I bring a balance of strong aesthetic sensibility and refined craftsmanship, shaping design and branding processes with both clarity and depth.…