SORNAKUMMAR N P
6 years of experience, delivering data-driven, KPI-focused results across B2B, B2C, D2C, EdTech, Healthcare, and Real Estate.
About
I’m a responsible digital marketer with 6.6 years of experience, delivering data-driven, KPI-focused results across B2B, B2C, D2C, EdTech, Healthcare, and Real Estate. I thrive on turning insights into scalable growth and align paid media with sales goals to drive meaningful business impact.
I lead performance marketing efforts across Meta, Google, LinkedIn, and Twitter, manage seven-figure ad budgets, and create full-funnel strategies from awareness to conversion. I enjoy collaborating with sales and CRM teams, implementing GA4 and GTM for precise attribution, and producing short-form video content to support campaigns. In addition to paid media, I handle on-page SEO, content planning, and analytics reporting to continuously optimize performance.
- 10 years' experience
- Joined August 2025
Skills· 13
Languages
- EnglishFluent
Industry experience
- Real Estate & Construction
- Professional Services
- Healthcare
- Consumer Goods
- Financial Services
- Manufacturing
- Education
- Media & Entertainment
- Software & Internet
- Other
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Work experience· 18 roles
Led end-to-end ad campaigns on Facebook, Google, LinkedIn, and Twitter; designed and executed marketing strategies focused on Paid Media, Paid Social, and SEM. Developed creative ad strategies including copywriting and branding to maximize engagement and conducted A/B testing to optimize targeting, messaging, and performance. Scaled campaigns achieving significant increases in Return on Ad Spend (ROAS), created and implemented full-funnel marketing strategies to drive awareness and conversions, and analyzed performance metrics to optimize campaigns. Managed social media business pages and content scheduling for clients, generating monthly performance reports. Led SEO initiatives to improve organic search rankings and collaborated cross-functionally to align marketing with business goals. Successfully led and managed a high-performing team of 5 members while managing 100+ clients across industries such as B2B, Real Estate, Healthcare, and D2C brands. Achievements include joining the Fac
Led end-to-end ad campaigns on multiple platforms including Facebook, Google, LinkedIn, and Twitter. Designed and executed marketing strategies focusing on Paid Media, Paid Social, and SEM. Developed creative ad strategies with a focus on copywriting and branding to maximize engagement. Oversaw ad creatives and conducted A/B testing to optimize targeting, messaging, and campaign performance. Scaled campaigns achieving significant increases in ROAS and created full-funnel marketing strategies driving awareness and conversions. Analyzed performance metrics to optimize campaign outcomes and managed social media content to boost brand visibility and engagement. Led SEO efforts and high-performing teams to align marketing strategies with business goals, managing over 100 clients across industries and generating more than 35,000 leads for real estate clients.
Led end-to-end ad campaigns on Facebook, Google, LinkedIn, and Twitter. Designed and executed marketing strategies focused on Paid Media, Paid Social, and SEM. Developed creative ad strategies including copywriting and branding to maximize engagement. Oversaw ad creatives and conducted A/B testing to optimize targeting, messaging, and performance. Scaled campaigns to achieve significant increases in Return on Ad Spend (ROAS). Created and implemented full-funnel marketing strategies to drive awareness and conversions. Analyzed performance metrics to identify trends and optimize campaign outcomes. Managed social media business pages and content scheduling for clients. Generated monthly performance reports and led SEO efforts to improve organic search rankings and visibility. Successfully led and managed a high-performing team of 5 members, ensuring project tasks were executed on time while consistently exceeding expectations.
Education· 13
Certifications and awards
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