Available to hire
I’m a responsible digital marketer with 6.6 years of experience, delivering data-driven, KPI-focused results across B2B, B2C, D2C, EdTech, Healthcare, and Real Estate. I thrive on turning insights into scalable growth and align paid media with sales goals to drive meaningful business impact.
I lead performance marketing efforts across Meta, Google, LinkedIn, and Twitter, manage seven-figure ad budgets, and create full-funnel strategies from awareness to conversion. I enjoy collaborating with sales and CRM teams, implementing GA4 and GTM for precise attribution, and producing short-form video content to support campaigns. In addition to paid media, I handle on-page SEO, content planning, and analytics reporting to continuously optimize performance.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Digital Marketing Strategist at Onedot Media Pvt Ltd.
November 1, 2018 - May 9, 2025Led end-to-end ad campaigns on platforms like Facebook, Google, LinkedIn, and Twitter. Designed and executed marketing strategies focused on Paid Media, Paid Social, and SEM. Developed creative ad strategies including copywriting and branding to maximize engagement. Oversaw ad creatives and conducted A/B testing to optimize targeting and performance. Scaled campaigns achieving significant increases in ROAS. Created and implemented full-funnel marketing strategies to drive awareness and conversions. Analyzed metrics to identify trends and optimize campaigns. Managed social media business pages, planned and scheduled content, and generated monthly performance reports. Hands-on experience with multiple social platforms including Facebook, Instagram, Twitter, LinkedIn, and more. Led SEO efforts and managed teams while collaborating with cross-functional groups. Successfully generated over 35,000 leads with a 34% conversion rate for real estate clients and delivered 3x ROI for a D2C brand.
Company Trainee at Hinduja Foundries Limited
November 30, 2018 - August 4, 2025Collaborated with the production team to ensure smooth operations and meet output targets. Worked on reducing scrap by addressing root causes and implementing quality measures. Optimized processes and resources to enhance efficiency and productivity.
Trainee Officer at Standard Chartered
July 31, 2017 - August 4, 2025Collaborated with UAE Deliverables and Singapore Cards teams, engaging in client discussions for alignment. Managed workload to meet priorities and deadlines. Resolved customer queries promptly and ensured accurate and timely transaction processing within guidelines.
Technical Editor at Lumina Datamatics
December 1, 2014 - May 16, 2016Worked with the Optical Society of America (OSA) managing processing for seven journals using customized tools. Cleaned and aligned content, ensured accuracy in content and technical precision, adhered to journal formatting guidelines, and developed review processes to maintain quality standards.
Senior Digital Marketing Strategist at Onedot media PVT. LTd.
May 1, 2025 - August 28, 2025Led end-to-end ad campaigns on Facebook, Google, LinkedIn, and Twitter. Designed and executed marketing strategies focused on Paid Media, Paid Social, and SEM. Developed creative ad strategies including copywriting and branding to maximize engagement. Oversaw ad creatives and conducted A/B testing to optimize targeting, messaging, and performance. Scaled campaigns to achieve significant increases in Return on Ad Spend (ROAS). Created and implemented full-funnel marketing strategies to drive awareness and conversions. Analyzed performance metrics to identify trends and optimize campaign outcomes. Managed social media business pages and content scheduling for clients. Generated monthly performance reports and led SEO efforts to improve organic search rankings and visibility. Successfully led and managed a high-performing team of 5 members, ensuring project tasks were executed on time while consistently exceeding expectations.
Company Trainee at Hinduja Foundries Limited
November 1, 2018 - August 28, 2025Collaborated with the production team to ensure smooth operations and achieve output targets. Focused on reducing scrap by addressing root causes and implementing quality measures. Optimized processes and resources to enhance efficiency and productivity.
Trainee Officer at Standard Chartered
July 1, 2017 - August 28, 2025Collaborated with UAE Deliverables and Singapore Cards teams, including client discussions for alignment. Managed workload to meet priorities and deadlines. Resolved customer queries promptly and ensured accurate and timely transaction processing within guidelines.
Technical Editor at LUMINA DATAMATICS
May 1, 2016 - August 28, 2025Worked with the Optical Society of America (OSA) managing processing for seven OSA journals using customized tools and templates to refine and format accepted articles. Cleaned and aligned content by removing unsupported characters and applying journal-specific styles. Ensured accuracy by editing for content, technical precision, and adherence to OSA formatting guidelines. Developed and executed review processes for internal and external documentation to maintain quality standards.
Senior Digital Marketing Strategist at Onedot Media PVT. LTd.
May 1, 2025 - August 28, 2025Led end-to-end ad campaigns on multiple platforms including Facebook, Google, LinkedIn, and Twitter. Designed and executed marketing strategies focusing on Paid Media, Paid Social, and SEM. Developed creative ad strategies with a focus on copywriting and branding to maximize engagement. Oversaw ad creatives and conducted A/B testing to optimize targeting, messaging, and campaign performance. Scaled campaigns achieving significant increases in ROAS and created full-funnel marketing strategies driving awareness and conversions. Analyzed performance metrics to optimize campaign outcomes and managed social media content to boost brand visibility and engagement. Led SEO efforts and high-performing teams to align marketing strategies with business goals, managing over 100 clients across industries and generating more than 35,000 leads for real estate clients.
Company Trainee at Hinduja Foundries Limited
November 1, 2018 - August 28, 2025Collaborated with the production team to ensure smooth operations and achieve output targets. Focused on reducing scrap by addressing root causes and implementing quality measures. Optimized processes and resources to enhance efficiency and productivity.
Trainee Officer at Standard Chartered
July 1, 2017 - August 28, 2025Collaborated with the UAE Deliverables and Singapore Cards teams including client discussions for alignment. Managed workload to meet priorities and deadlines. Resolved customer queries promptly and ensured accurate and timely transaction processing within guidelines.
Technical Editor at Lumina Datamatics
May 1, 2016 - August 28, 2025Worked with the Optical Society of America (OSA), managing processing for seven journals using customized tools and templates. Cleaned and aligned content by removing unsupported characters and applying journal-specific styles. Ensured accuracy by editing for content, technical precision, and formatting guidelines. Developed and executed review processes to maintain quality standards.
Senior Digital Marketing Strategist at OneDot Media Pvt. Ltd.
May 1, 2025 - September 1, 2025Led end-to-end ad campaigns on Facebook, Google, LinkedIn, and Twitter; designed and executed marketing strategies focused on Paid Media, Paid Social, and SEM. Developed creative ad strategies including copywriting and branding to maximize engagement and conducted A/B testing to optimize targeting, messaging, and performance. Scaled campaigns achieving significant increases in Return on Ad Spend (ROAS), created and implemented full-funnel marketing strategies to drive awareness and conversions, and analyzed performance metrics to optimize campaigns. Managed social media business pages and content scheduling for clients, generating monthly performance reports. Led SEO initiatives to improve organic search rankings and collaborated cross-functionally to align marketing with business goals. Successfully led and managed a high-performing team of 5 members while managing 100+ clients across industries such as B2B, Real Estate, Healthcare, and D2C brands. Achievements include joining the Fac
Company Trainee at Hinduja Foundries Limited
November 1, 2018 - September 1, 2025Collaborated with the production team to ensure smooth operations and achieve output targets. Focused on reducing scrap by addressing root causes and implementing quality measures. Optimized processes and resources to enhance efficiency and productivity.
Trainee Officer at Standard Chartered
July 1, 2017 - September 1, 2025Collaborated with UAE Deliverables and Singapore Cards teams including client discussions for alignment, managed workload to meet priorities and deadlines, resolved customer queries promptly, and ensured accurate and timely transaction processing within guidelines.
Technical Editor at Lumina Datamatics
May 1, 2016 - September 1, 2025Worked with the Optical Society of America (OSA), managing processing for seven OSA journals using customized tools and templates to refine and format accepted articles. Cleaned and aligned content by removing unsupported characters and applying journal-specific styles. Ensured accuracy by editing for content, technical precision, and adherence to formatting guidelines. Developed and executed review processes for internal and external documentation to maintain quality standards.
Senior Digital Marketing Strategist at Onedot Media Pvt. Ltd.
November 1, 2018 - May 31, 2025Led performance marketing and paid media across B2B, B2C, D2C, and EdTech, driving scalable growth and lead acquisition. Managed seven-figure ad budgets and multiple ad accounts across Meta, Google (Search, Display, YouTube), LinkedIn and Twitter. Optimized lead generation and revenue-driven campaigns, improving CPL, CPA, ROAS, CTR, CVR, and CAC. Created, shot, and edited short-form video content to support paid and organic campaigns. Executed full-funnel digital strategies and conducted A/B testing for continuous improvement. Implemented GA4, GTM, pixels, event tracking, and UTM tagging for attribution. Collaborated with sales/CRM to align campaigns with MQLs/SQLs and revenue goals. Delivered regular performance reports with actionable insights. Executed on-page, technical, and off-page SEO, improving rankings and traffic. Managed social media marketing, including content planning and paid amplification.
Company Trainee at Ashok Leyland – Foundry Division
July 1, 2017 - November 30, 2018Gained hands-on experience in production operations, supported day-to-day manufacturing activities, and worked with the production team to streamline processes, improve workflow efficiency, and enhance productivity. Assisted in scrap reduction initiatives and contributed to quality control and root cause analysis to improve process stability.
Education
Master of Computer Application (MCA) at Panimalar Engineering College
June 1, 2012 - June 30, 2014B.Sc Computer Science at Vels Arts and Science College
May 1, 2009 - May 31, 2010H.S.C at Dharam Hinduja Matric. Hr. Sec. School
April 1, 2007 - April 30, 2007S.S.L.C at Jai Gopal Garodia National Hr. Sec. School
April 1, 2005 - April 30, 2005Master of Computer Application (MCA) at Panimalar Engineering College
June 1, 2012 - June 1, 2014Bachelor of Science (B.Sc) Computer Science at Vels Arts and Science College
May 1, 2007 - May 1, 2010Higher Secondary Certificate (H.S.C) at Dharam Hinduja Matric. Hr. Sec. School
April 1, 2005 - April 1, 2007Secondary School Leaving Certificate (S.S.L.C) at Jai Gopal Garodia National Hr. Sec. School
April 1, 2005 - April 1, 2005Master of Computer Application (MCA) at Panimalar Engineering College
June 1, 2012 - June 1, 2014B.Sc Computer Science at Vels Arts and Science College
June 1, 2007 - May 1, 2010Master of Computer Application (MCA) at Panimalar Engineering College
June 1, 2012 - June 1, 2014B.Sc Computer Science at Vels Arts and Science College
May 1, 2007 - May 1, 2010Master of Computer Application (MCA) at Anna University, India
January 11, 2030 - January 9, 2026Qualifications
Meta Business Partner - Preferred Agency Partner
January 11, 2030 - January 9, 2026Industry Experience
Real Estate & Construction, Professional Services, Healthcare, Consumer Goods, Financial Services, Manufacturing, Education, Media & Entertainment, Software & Internet, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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