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Marketing and brand strategy professional with a Master’s in Management & Marketing, bringing expertise in strategic marketing, brand activation, consumer engagement, and cross-functional collaboration. Experienced in planning and executing integrated marketing initiatives and large-scale brand activations—from concept development to post-campaign analysis. Skilled in market analysis, consumer insights, go-to-market execution, and performance tracking to support brand growth and commercial objectives. Known for combining strategic and analytical thinking, creativity, and an ownership mindset to deliver measurable results in fast-paced competitive environments.…Marketing and brand strategy professional with a Master’s in Management & Marketing, bringing expertise in strategic marketing, brand activation, consumer engagement, and cross-functional collaboration. Experienced in planning and executing integrated marketing initiatives and large-scale brand activations—from concept development to post-campaign analysis. Skilled in market analysis, consumer insights, go-to-market execution, and performance tracking to support brand growth and commercial objectives. Known for combining strategic and analytical thinking, creativity, and an ownership mindset to deliver measurable results in fast-paced competitive environments.

Souha Mourib

Brand Strategist, Marketing Analyst, Digital Marketer, +2

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Marketing and brand strategy professional with a Master’s in Management & Marketing, bringing expertise in strategic marketing, brand activation, consumer engagement, and cross-functional collaboration. Experienced in planning and executing integrated marketing initiatives and large-scale brand activations—from concept development to post-campaign analysis. Skilled in market analysis, consumer insights, go-to-market execution, and performance tracking to support brand growth and commercial objectives. Known for combining strategic and analytical thinking, creativity, and an ownership mindset to deliver measurable results in fast-paced competitive environments.…Marketing and brand strategy professional with a Master’s in Management & Marketing, bringing expertise in strategic marketing, brand activation, consumer engagement, and cross-functional collaboration. Experienced in planning and executing integrated marketing initiatives and large-scale brand activations—from concept development to post-campaign analysis. Skilled in market analysis, consumer insights, go-to-market execution, and performance tracking to support brand growth and commercial objectives. Known for combining strategic and analytical thinking, creativity, and an ownership mindset to deliver measurable results in fast-paced competitive environments.

Available to hire

Marketing and brand strategy professional with a Master’s in Management & Marketing, bringing expertise in strategic marketing, brand activation, consumer engagement, and cross-functional collaboration. Experienced in planning and executing integrated marketing initiatives and large-scale brand activations—from concept development to post-campaign analysis.

Skilled in market analysis, consumer insights, go-to-market execution, and performance tracking to support brand growth and commercial objectives. Known for combining strategic and analytical thinking, creativity, and an ownership mindset to deliver measurable results in fast-paced competitive environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

French

Advanced

Arabic

Fluent

Work Experience

Marketing and Sales Officer

June 1, 2025 - Present

Community Manager at Color 4 You

January 1, 2023 - January 1, 2025

Developed and executed community engagement strategies that increased social media engagement by 32%. Created and managed digital content that boosted audience reach by 27% across Instagram and Facebook. Managed customer interactions to strengthen brand loyalty and improve response rates by 40%. Monitored social media analytics and optimized content strategy to contribute to a 22% increase in post-performance. Collaborated with the marketing team to support promotional campaigns, increasing brand visibility by 25%.

Digital Marketing Intern at Maghreb Market

July 1, 2022 - August 1, 2022

Developed and directed a content plan that doubled social media visibility within two months. Introduced storytelling formats to raise engagement from 3.2% to 7.1%. Prepared weekly reports assessing audience response and proposing content improvements.

Marketing Intern at Leisure Crystal

July 1, 2022 - August 1, 2022

Assisted in the execution of marketing campaigns and promotional activities. Conducted market research and competitor analysis. Collaborated with cross-functional teams to support brand initiatives.