I am an award-winning creative professional with 10+ years of cross-platform experience in brand strategy, content creation, radio production, and voice artistry. I blend storytelling with business goals to drive engagement, ROI, and lasting brand affinity. I’ve led cross-functional teams at India’s top media networks, developed integrated brand solutions, and created proprietary IPs for brands. My work has been recognized with Golden Mikes, ICMA, and ACEF awards, and I’m passionate about crafting persuasive copy and memorable voice experiences across radio, digital, and on-ground campaigns.…

Soumen Kolay

I am an award-winning creative professional with 10+ years of cross-platform experience in brand strategy, content creation, radio production, and voice artistry. I blend storytelling with business goals to drive engagement, ROI, and lasting brand affinity. I’ve led cross-functional teams at India’s top media networks, developed integrated brand solutions, and created proprietary IPs for brands. My work has been recognized with Golden Mikes, ICMA, and ACEF awards, and I’m passionate about crafting persuasive copy and memorable voice experiences across radio, digital, and on-ground campaigns.…

Available to hire

I am an award-winning creative professional with 10+ years of cross-platform experience in brand strategy, content creation, radio production, and voice artistry. I blend storytelling with business goals to drive engagement, ROI, and lasting brand affinity. I’ve led cross-functional teams at India’s top media networks, developed integrated brand solutions, and created proprietary IPs for brands. My work has been recognized with Golden Mikes, ICMA, and ACEF awards, and I’m passionate about crafting persuasive copy and memorable voice experiences across radio, digital, and on-ground campaigns.

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Skills

Experience Level

Language

English
Fluent
Hindi
Fluent
Gujarati
Advanced
Bengali
Advanced

Work Experience

Group Manager – Conceptualizer at Radio Mirchi (Entertainment Network India Ltd.)
July 1, 2024 - October 10, 2025
Conceptualized and led 360° campaigns for diverse brands, aligning messaging across radio, digital, and experiential platforms. Designed and executed on-ground activation ideas tailored to client objectives and audience profiles. Created and embedded original IPs into brand narratives, enhanced recall and cross-platform visibility. Wrote radio spots, ad films, and digital sketches while maintaining brand voice and engaging varied audiences. Fostered strong client partnerships by translating briefs into strategic creative plans and ensuring smooth multi-channel execution.
Group Manager – Conceptualizer at Radio Mirchi (Entertainment Network India Ltd.)
July 1, 2024 - October 10, 2025
Conceptualized and led end-to-end 360° campaigns for diverse brands, aligning messaging across radio, digital, and experiential platforms. Designed On-Ground Brand (OBD) activations, created and embedded original IPs into brand narratives, and authored radio spots and digital content. Built strong client partnerships, translated briefs into actionable strategies, and ensured smooth cross-channel execution.
Senior Manager – Brand Solutions at BIG FM (Reliance Broadcast Network Ltd.)
July 1, 2024 - Present
Spearhead a cross-functional team to deliver innovative, on-brand integrated solutions across multiple verticals, aligning creative vision with client goals and timelines. Conceptualize strategic, 360° brand campaigns by blending on-air, digital, and on-ground media. Design and launch proprietary IPs tailored for brands within BIG FM’s programming ecosystem. Manage key accounts, translate briefs into campaign strategies, and deliver customized solutions that drive ROI and long-term partnerships.
Group Manager – Conceptualizer at Radio Mirchi (Entertainment Network India Ltd.)
July 1, 2024 - October 10, 2025
Conceptualized 360° campaigns for diverse brands, aligning messaging across radio, digital, and experiential platforms. Designed on-ground activation ideas, created and embedded original IPs into brand narratives, and authored radio spots and digital scripts to maintain brand tone and engagement.
Group Manager – Conceptualizer at Radio Mirchi (Entertainment Network India Ltd.)
July 1, 2024 - October 10, 2025
Conceptualize 360° campaigns, design on-ground activation ideas, and embed original IPs into brand narratives. Wrote radio spots, ad films, and digital content; liaised with clients to translate briefs into actionable strategies across channels.
Senior Manager – Brand Solutions at BIG FM (Reliance Broadcast Network Ltd.)
July 1, 2024 - Present
Spearhead a cross-functional team to deliver innovative, on-brand solutions across multiple verticals; conceptualize integrated brand campaigns spanning on-air, digital, and on-ground media; design and launch proprietary IPs; manage key accounts and translate client briefs into strategic, ROI-driven campaigns.
Copywriter at LS Digital
March 1, 2021 - October 10, 2025
Developed and pitched digital campaign concepts for integrated campaigns across multiple platforms, maintaining brand voice and audience alignment. Wrote performance-focused ad copies for Google DV360, Meta ads, and programmatic campaigns to maximize clicks and conversions. Crafted landing pages and email content to support lead generation and nurture flows. Scripted video content for live-action and animated explainers to support brand storytelling and campaign integration.
Copywriter at LS Digital
March 1, 2021 - October 10, 2025
Developed and pitched creative ideas for integrated digital campaigns across multiple platforms, aligned with brand voice and audience behavior. Crafted high-performing ad copies for Google DV360, Meta Ads, and programmatic campaigns; wrote landing pages and email content to support lead generation; scripted video content for live-action and animated explainers.
Copywriter at LS Digital
March 1, 2021 - October 10, 2025
Developed and pitched creative ideas for integrated digital campaigns; produced performance ad copy for Google DV360, Meta, and programmatic campaigns; crafted landing pages and emails; scripted video content for brand storytelling.
Copywriter at LS Digital
March 1, 2021 - October 10, 2025
Conceptualize digital campaigns; craft performance ad copies for Google DV360, Meta (Facebook) Ads, and programmatic; write landing pages and emails; script video content for brand storytelling and campaign integration.
Senior Manager – Brand Solutions at BIG FM (Reliance Broadcast Network Ltd.)
July 1, 2020 - Present
Leads a cross-functional team to deliver innovative, on-brand solutions across multiple verticals. Strategically conceptualizes integrated brand campaigns, combining on-air, digital, and on-ground media to maximize impact. Designs and launches proprietary IPs tailored for brands, integrating them into BIG FM's programming ecosystem. Manages key accounts, translating briefs into campaign strategies to drive ROI and long-term partnerships.
Senior Manager – Brand Solutions at BIG FM (Reliance Broadcast Network Ltd.)
July 1, 2020 - Present
Lead a cross-functional team to deliver innovative, on-brand solutions across multiple verticals, aligning creative vision with client goals and timelines. Ideate and develop integrated brand solutions spanning on-air, digital, and on-ground media; design and launch proprietary content IPs; manage key accounts and translate briefs into campaign strategies to drive ROI.
Manager - Copywriter at Radio Mirchi
July 1, 2018 - October 10, 2025
Created engaging radio spots and promo scripts tailored to brand objectives and local audience preferences. Conceptualized and executed tactical on-air campaigns to support client promotions, brand activations, and station programming needs. Led the programming team to ensure alignment between creative output, scheduling, and campaign delivery.
Manager - Copywriter at Radio Mirchi (Entertainment Network India Ltd.)
July 1, 2018 - October 10, 2025
Created engaging radio spots and promo scripts tailored to brand objectives and local audience preferences. Ideated and executed tactical on-air campaigns to support client promotions, brand activations, and station programming needs. Led a programming team to ensure alignment between creative output, scheduling, and campaign delivery.
Manager - Copywriter at Radio Mirchi (Entertainment Network India Ltd.)
July 1, 2018 - October 10, 2025
Creative copywriting for engaging radio spots and promo scripts; ideated and executed tactical on-air campaigns to support client promotions, brand activations, and station programming needs; led programming team to ensure alignment between creative output and schedules.
Manager - Copywriter at Radio Mirchi (Entertainment Network India Ltd.)
July 1, 2018 - October 10, 2025
Creative copywriting for radio spots and promos; lead programming team; implement tactical on-air campaigns; coordinate with clients to deliver brand activations and station programming needs.

Education

Master’s in Development Communication at Gujarat University
January 11, 2030 - January 1, 2014
Bachelor of Commerce (B.Com) at Gujarat University
January 11, 2030 - January 1, 2011
Master’s in Development Communication at Gujarat University
January 11, 2030 - January 1, 2014
Bachelor of Commerce (B.Com) at Gujarat University
January 11, 2030 - January 1, 2011
Master’s in Development Communication at Gujarat University
January 11, 2030 - January 1, 2014
Bachelor of Commerce (B.Com) at Gujarat University
January 11, 2030 - January 1, 2011
Master's in Development Communication at Gujarat University
January 1, 2014 - October 10, 2025
Bachelor of Commerce (B.Com) at Gujarat University
January 1, 2011 - October 10, 2025

Qualifications

Radio City School of Broadcasting
January 1, 2011 - October 10, 2025
Radio City School of Broadcasting
January 1, 2011 - October 10, 2025
Radio City School of Broadcasting
January 1, 2011 - October 10, 2025
Radio City School of Broadcasting
January 1, 2011 - October 10, 2025

Industry Experience

Media & Entertainment, Professional Services, Software & Internet

Skills

Experience Level