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I'm Sofia, a curious and driven marketer with a background in human-centered design, which I studied because I believe the best strategies come from truly understanding people, not assumptions. For the past few years, I've worked in digital marketing for a women's health brand, where I've led creative strategy across paid social, managed UGC production end-to-end, built testing frameworks, and developed ad campaigns on Meta and TikTok that connect with real audiences. I've also worked in customer support, which deepened my empathy for the people behind the data and shaped how I approach every brief and creative decision. I'm organized, detail-oriented, and committed to my work, but what really drives me is the research side: digging into reviews, forums, and conversations to uncover what people actually need, then turning those insights into strategies that deliver results. I thrive in collaborative environments, I adapt quickly, and I'm always looking to learn something new, whether that's a tool, a market, or a completely different way of thinking about a problem.…I'm Sofia, a curious and driven marketer with a background in human-centered design, which I studied because I believe the best strategies come from truly understanding people, not assumptions. For the past few years, I've worked in digital marketing for a women's health brand, where I've led creative strategy across paid social, managed UGC production end-to-end, built testing frameworks, and developed ad campaigns on Meta and TikTok that connect with real audiences. I've also worked in customer support, which deepened my empathy for the people behind the data and shaped how I approach every brief and creative decision. I'm organized, detail-oriented, and committed to my work, but what really drives me is the research side: digging into reviews, forums, and conversations to uncover what people actually need, then turning those insights into strategies that deliver results. I thrive in collaborative environments, I adapt quickly, and I'm always looking to learn something new, whether that's a tool, a market, or a completely different way of thinking about a problem.

Sofia Patino Alhach

Content Creator, Brand Strategist, Content Strategist, +5

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I'm Sofia, a curious and driven marketer with a background in human-centered design, which I studied because I believe the best strategies come from truly understanding people, not assumptions. For the past few years, I've worked in digital marketing for a women's health brand, where I've led creative strategy across paid social, managed UGC production end-to-end, built testing frameworks, and developed ad campaigns on Meta and TikTok that connect with real audiences. I've also worked in customer support, which deepened my empathy for the people behind the data and shaped how I approach every brief and creative decision. I'm organized, detail-oriented, and committed to my work, but what really drives me is the research side: digging into reviews, forums, and conversations to uncover what people actually need, then turning those insights into strategies that deliver results. I thrive in collaborative environments, I adapt quickly, and I'm always looking to learn something new, whether that's a tool, a market, or a completely different way of thinking about a problem.…I'm Sofia, a curious and driven marketer with a background in human-centered design, which I studied because I believe the best strategies come from truly understanding people, not assumptions. For the past few years, I've worked in digital marketing for a women's health brand, where I've led creative strategy across paid social, managed UGC production end-to-end, built testing frameworks, and developed ad campaigns on Meta and TikTok that connect with real audiences. I've also worked in customer support, which deepened my empathy for the people behind the data and shaped how I approach every brief and creative decision. I'm organized, detail-oriented, and committed to my work, but what really drives me is the research side: digging into reviews, forums, and conversations to uncover what people actually need, then turning those insights into strategies that deliver results. I thrive in collaborative environments, I adapt quickly, and I'm always looking to learn something new, whether that's a tool, a market, or a completely different way of thinking about a problem.

Available to hire

I’m Sofia, a curious and driven marketer with a background in human-centered design, which I studied because I believe the best strategies come from truly understanding people, not assumptions. For the past few years, I’ve worked in digital marketing for a women’s health brand, where I’ve led creative strategy across paid social, managed UGC production end-to-end, built testing frameworks, and developed ad campaigns on Meta and TikTok that connect with real audiences. I’ve also worked in customer support, which deepened my empathy for the people behind the data and shaped how I approach every brief and creative decision. I’m organized, detail-oriented, and committed to my work, but what really drives me is the research side: digging into reviews, forums, and conversations to uncover what people actually need, then turning those insights into strategies that deliver results. I thrive in collaborative environments, I adapt quickly, and I’m always looking to learn something new, whether that’s a tool, a market, or a completely different way of thinking about a problem.