Available to hire
Hi, I’m Specioza Kariuki, I’m a Strategic Marketing and Communications Manager with over six years of experience driving digital engagement, brand growth, and community-focused campaigns across finance, retail, and technology sectors. I specialize in social media management, content creation, and both organic and paid campaigns, with a strong track record of improving audience engagement and lead generation. I thrive in fast-paced, remote environments and am passionate about ethical travel, sustainability, and creating meaningful connections with conscious communities.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Swahili
Fluent
German
Intermediate
Work Experience
Marketing and Communications Manager at Dry Associates Investment Bank
October 1, 2023 - PresentLed planning and execution of high-impact investor engagement events, integrating marketing strategy and brand awareness campaigns that increased stakeholder participation by 11% and reinforced leadership in wealth management. Designed and launched multi-platform digital advertising and marketing campaigns that expanded online visibility by 35% by targeted content and dashboards for optimization. Streamlined internal approval workflows and social media management tools, improving collaboration and reducing campaign turnaround time by 20%. Managed sponsorships, vendor negotiations, and production for flagship events, ensuring message alignment and compliance across all materials.
Strategic Communications Associate / Operations Manager at Makap Industries
September 1, 2023 - October 8, 2025Led AI-enhanced content systems to improve campaign optimization and consistent marketing concepts across digital assets in regional campaigns. Drove 40% increase in webinar participation by implementing segmented email platforms (Mailchimp, HubSpot) and optimizing registration funnels for stronger lead generation and audience targeting. Re-amped internal communications frameworks to align remote teams globally, enhancing collaboration and cross-departmental planning efficiency. Managed end-to-end operational support for marketing initiatives, integrating marketing insights and digital advertising to ensure timely delivery of branded materials and event logistics. Supported sustainable sourcing practices by coordinating with partners across regions, reflecting a global mindset and problem-solving across operational marketing execution.
Social Media Manager at Sip’n’Go
December 31, 2023 - October 8, 2025Led a successful brand overhaul integrating marketing strategy, brand awareness campaigns, and marketing concepts that improved customer loyalty and digital engagement. Created and managed high-impact social media and email platform campaigns, leveraging social media management tools and LinkedIn Campaign Manager for targeted audience and stronger lead generation. Produced visually compelling content aligned with sustainability goals, demonstrating adaptability and analytical mindset to enhance audience retention. Analyzed campaign performance data to refine schedules and content, driving optimization and time management capabilities.
Strategic Communications Associate / Operations Manager at Tesia Supermarkets Ltd
September 1, 2021 - October 8, 2025Executed regional marketing strategy and brand awareness campaigns for store launches, achieving a 50% year-over-year sales increase through localized marketing planning and audience targeting. Managed influencer collaborations using social media management tools, improving engagement and coordination. Led rebranding and community outreach strategy incorporating marketing concepts, lead generation, and independent work, positioning the brand as a trusted local retailer. Streamlined vendor coordination across branches through strategic time management, problem solving, and improved workflow systems.
Account Executive, Client Services at Oxygène Marketing Communication Ltd
January 1, 2020 - October 8, 2025Managed large-scale activations and brand awareness campaigns for top clients, applying marketing concepts to drive a 25% improvement in brand perception. Directed full campaign life cycles with focus on marketing strategy, campaign optimization, and collaboration across creative teams and client stakeholders. Developed media strategies and digital advertising content plans that enhanced earned media exposure and lead generation outcomes. Created content strategies emphasizing audience targeting and analytics to support timely delivery of branded materials and event logistics.
Marketing and Communications Manager at Dry Associates Investment Bank
October 1, 2023 - PresentOrchestrated the planning and execution of high-impact investor engagement events, integrating marketing strategy and brand awareness campaigns that contributed to an 11% increase in stakeholder participation and reinforced the firm’s leadership in wealth management.
Strategic Communications Associate / Operations Manager at Makap Industries
September 1, 2023 - October 8, 2025Spearheaded AI-enhanced content systems to improve campaign optimization and ensure consistent messaging across digital assets for regional campaigns. Drove a 40% increase in webinar participation by implementing segmented email platforms (Mailchimp, HubSpot) and refining registration funnels for stronger lead generation and audience targeting. Revamped internal communications frameworks to align remote teams globally, enhancing collaboration, adaptability, and cross-departmental planning efficiency. Managed end-to-end operational support for marketing initiatives, integrating strategy and digital advertising insights to ensure timely delivery of branded materials and event logistics. Supported sustainable sourcing practices by coordinating with partners across regions and embedding flexible, results-driven workflows.
Social Media Manager at Sip’n’Go
December 1, 2023 - October 8, 2025Led a successful brand overhaul and integrated marketing campaigns that improved customer loyalty and digital engagement. Created and managed high-impact social media and email campaigns, leveraging social media management tools and LinkedIn Campaign Manager for targeted audience growth. Produced visually compelling content aligned with sustainability goals, demonstrating adaptability and data-driven planning to enhance audience retention. Analyzed campaign performance to refine schedules and content, driving campaign optimization and timely execution.
Strategic Communications Associate / Operations Manager at Tesia Supermarkets Ltd
September 1, 2021 - October 8, 2025Executed regional marketing strategy and brand awareness campaigns for store launches, achieving a 50% year-over-year sales increase through localized planning and audience targeting. Managed influencer collaborations via social media management tools, improving engagement and ensuring effective collaboration and digital ad execution. Led rebranding and community outreach strategy, incorporating marketing concepts, lead generation, and independent work, positioning the brand as a trusted local retailer. Streamlined vendor coordination across branches through strategic time management, problem solving, and improved workflows.
Account Executive, Client Services at Oxygène Marketing Communication Ltd
January 1, 2020 - October 8, 2025Managed large-scale activations and brand awareness campaigns for top clients, applying marketing concepts to drive a 25% improvement in brand perception. Directed full campaign lifecycles with a focus on marketing strategy, campaign optimization, and cross-functional collaboration across creative teams and client stakeholders. Developed media strategies and digital advertising content that enhanced earned media exposure and lead generation outcomes. Created content strategies emphasizing audience targeting, analytics mindset, and adaptability, contributing to sustainable engagement and successful client outcomes.
Marketing and Communications Manager at Dry Associates Investment Bank
October 1, 2023 - PresentOrchestrated planning and execution of high-impact investor engagement events, integrating marketing strategy and brand awareness campaigns that increased stakeholder participation by 11% and reinforced the firm's leadership in wealth management. Designed and launched multi-platform digital advertising campaigns, expanding online visibility by 35% through audience targeting, tailored content, and KPI dashboards. Streamlined internal approvals and task workflows by implementing project management and social media tools, improving timeliness and cross-team collaboration while reducing campaign turnaround by 20%. Led brand activations around generational wealth and investment education, driving higher event participation and post-event conversions by over 20%. Developed executive communications, including speeches and presentations, demonstrating strategic storytelling, problem solving, and independent work supporting leadership visibility. Managed sponsorships, vendor negotiations, and c
Strategic Communications Associate / Operations Manager at Makap Industries
September 1, 2023 - October 8, 2025Spearheaded AI-enhanced content systems that improved campaign optimization and reinforced consistent marketing concepts across digital assets in regional campaigns, reflecting a global communications approach. Drove a 40% increase in webinar participation by implementing segmented email platforms (Mailchimp, HubSpot) and optimizing registration funnels for stronger lead generation and audience targeting. Revamped internal communications frameworks to align remote teams globally, enhancing collaboration, adaptability, and cross-departmental marketing planning efficiency. Managed end-to-end operational support for marketing initiatives, integrating marketing strategy and digital advertising insights to ensure timely delivery of branded materials and event logistics. Supported sustainable sourcing practices by coordinating with partners across regions, reflecting a global mindset, problem solving, and effective independent work in operational marketing execution.
Social Media Manager at Sip’n’Go
December 1, 2023 - October 8, 2025Led a successful brand overhaul, integrating marketing strategy, brand awareness campaigns, and marketing concepts that improved customer loyalty and digital engagement. Created and managed high-impact social media and email platform campaigns, leveraging social media management tools and LinkedIn Campaign Manager for targeted audience targeting and stronger lead generation. Produced visually compelling content aligned with sustainability goals, demonstrating adaptability, an analytical mindset, and marketing planning proficiency to enhance audience retention. Analyzed campaign performance data to refine schedules and content, driving campaign optimization and improving time management across initiatives.
Strategic Communications Associate / Operations Manager at Tesia Supermarkets Ltd
September 1, 2021 - October 8, 2025Executed regional marketing strategy and brand awareness campaigns for store launches, achieving a 50% year-over-year sales increase through localized marketing planning and audience targeting. Managed influencer collaborations using social media management tools, improving engagement and ensuring effective collaboration and digital advertising execution. Led a rebranding and community outreach strategy that integrated marketing concepts, lead generation, and independent work, positioning the brand as a trusted local retailer. Streamlined vendor coordination across branches through strategic time management, problem solving, and improved workflow systems.
Account Executive, Client Services at Oxygène Marketing Communication Ltd
January 1, 2020 - October 8, 2025Managed large-scale activations and brand awareness campaigns for top clients, applying marketing concepts and campaign planning to drive a 25% improvement in brand perception. Directed full campaign lifecycles with a focus on marketing strategy, campaign optimization, and collaboration across creative teams and client stakeholders. Developed media strategies and digital advertising content plans that enhanced earned media exposure and lead generation outcomes. Created content strategies emphasizing audience targeting, analytical mindset, and adaptability, contributing to sustained engagement and global reach.
Marketing and Communications Manager at Dry Associates Investment Bank
October 1, 2023 - November 26, 2025Lead marketing and communications strategy; organized high-impact investor engagement events; implemented marketing automation to boost online visibility and lead generation; produced executive speeches and board materials; managed sponsorships, vendor contracts, and production logistics for major corporate events to ensure brand consistency and regulatory compliance.
Strategic Communications & Brand Operations Lead at Makap Industries
September 1, 2023 - September 1, 2023Introduced hands-on marketing automation for AI-enhanced content creation; increased webinar participation by 40%; revamped internal communications for remote teams across three countries; managed end-to-end campaign operations and vendor coordination; collaborated with regional partners on ESG-aligned sourcing.
Social Media and Brand Operations Manager at Sip’n’Go
December 31, 2023 - December 31, 2023Directed end-to-end brand refresh including packaging, identity, and messaging; developed campaign calendars and oversaw performance tracking to optimize ROI; strengthened internal creative operations and guided teams on content approvals and vendor collaboration; applied analytics to inform content scheduling and audience segmentation.
Operations and Marketing Associate at Tesia Supermarkets Ltd
September 1, 2021 - September 1, 2021Achieved 23% cost reduction by optimizing procurement, logistics, and inventory across multiple branches; strengthened vendor relationships and stock efficiency via supplier engagement systems; supported marketing workflows to ensure brand consistency; supervised 15+ remote service staff.
Marketing Account Executive at Oxygène Marketing Communication Ltd
January 1, 2020 - January 1, 2020Managed integrated marketing campaigns and brand activations for clients (Safaricom, KCB, EABL), improving public brand perception by 25%; oversaw campaign lifecycles from concept to execution; developed media strategies and content plans that secured national coverage; created content strategy for a financial education platform and provided remote mentorship to content creators.
Marketing and Communications Manager at Dry Associates Investment Bank
October 1, 2023 - November 27, 2025Led high-impact investor engagement events, driving 11% growth in community management participation and reinforcing brand leadership in financial markets. Designed and executed targeted digital marketing campaigns on Instagram and X that increased online visibility by 35% and improved lead generation from high-net-worth clients. Implemented end-to-end project management and video editing approval systems, reducing campaign turnaround by 20% and enhancing cross-functional collaboration. Produced executive speeches, storytelling scripts and board presentations to strengthen corporate communications and public image. Directed creative brand activations and thought-leadership initiatives, boosting event participation and audience engagement conversions by 20%+. Managed sponsorships, filmmaker collaborations and production logistics for major corporate events, ensuring brand consistency and regulatory compliance.
Strategic Communications & Brand Operations Lead at Makap Industries
September 30, 2023 - September 30, 2023Introduced AI-enhanced short-form video content creation systems that reduced copywriting time and maintained a consistent brand voice. Drove a 40% increase in web login participation through content curation, segmented email marketing and optimized registration funnels. Revamped internal communications for remote teams across three countries, improving coordination and repurposing footage execution. Managed end-to-end operational support for marketing campaigns, including vendor coordination, event logistics and on-time delivery of video editing materials. Collaborated with regional partners to implement sustainable sourcing practices aligned with ESG and social listening standards.
Operations and Marketing Associate at Tesia Supermarkets Ltd
September 30, 2021 - September 30, 2021Achieved 23% cost reduction through optimization of procurement, logistics and inventory processes across multiple community management branches. Strengthened vendor relationships and improved stock management through formalized film maker collaborations and supplier engagement systems. Supported marketing and communications workflows to ensure Instagram brand consistency across retail locations. Supervised 15+ remote service staff, improving delivery efficiency and social listening quality for over 100,000 customers in western Kenya.
Marketing Account Executive at Oxygène Marketing & Communications Ltd
January 31, 2020 - January 31, 2020Managed integrated marketing campaigns and brand activations for clients such as Safaricom, KCB and EABL, improving public brand perception and audience engagement by 25%. Oversaw campaign lifecycles from concept to execution, ensuring strategic alignment and timely short-form video delivery. Developed media strategies, X-press kits and content plans that secured national coverage and improved client visibility. Created cutting-edge content strategy for a financial education platform that increased engagement by 35% and grew newsletter subscriptions.
Strategic Marketing and Communications Manager at Dry Associates Investment Bank
October 1, 2023 - November 27, 2025Led high-impact investor engagement events, driving 11% growth in community management participation and reinforcing brand leadership in financial markets. Designed and executed targeted digital marketing campaigns on Instagram and X increasing online visibility by 35% and improving lead generation from high-net-worth clients. Implemented project management and video editing approval systems, cutting campaign turnaround time by 20% and enhancing cross-department collaboration. Produced executive speeches, storytelling scripts, and board presentations to strengthen corporate communications and public image. Directed creative brand activations and thought leadership initiatives, boosting event participation and audience engagement conversions by 20%+. Managed sponsorships, filmmaker collaboration contracts, and production logistics for major corporate events, ensuring brand consistency and regulatory compliance.
Marketing Account Executive at Oxygène Marketing Communication Ltd
January 31, 2020 - January 31, 2020Managed integrated marketing campaigns and brand activations for clients such as Safaricom, KCB and EABL, improving public brand perception and audience engagement by 25%. Oversaw campaign lifecycles from concept to execution, ensuring strategic alignment, quality and timely short-form video delivery. Developed media strategies, X press kits and content plans that secured national coverage and improved client visibility. Created curated content strategy for a financial education platform that increased engagement by 35% and grew newsletter subscriptions.
Strategic Communications & Brand Operations Lead at Makap Industries
November 1, 2021 - September 1, 2023Introduced AI-enhanced content creation systems that reduced copywriting time while maintaining brand voice consistency across campaigns. Drove a 40% increase in webinar participation through segmented email marketing, content calendar management across platforms, and optimized registration funnels. Revamped internal communication systems for remote work teams across three countries, improving coordination and campaign execution in an evolving environment. Managed end-to-end operational support for marketing campaigns including vendor coordination, event logistics, and on-time delivery of branded materials for startup marketing initiatives. Collaborated with regional partners to implement sustainable sourcing practices aligned with ESG and operational standards, demonstrating cultural awareness and ethical travel principles.
Social Media and Brand Operations Manager at Sip’n’Go
January 1, 2021 - December 1, 2023Directed an end-to-end brand refresh including packaging, identity, and messaging, resulting in increased customer retention and stronger online engagement through community engagement and travel sector marketing campaigns. Developed campaign calendars, managed digital workflows, and oversaw content calendar management across platforms to optimize team efficiency and ROI. Strengthened internal creative operations by coordinating content approvals, vendor collaboration, and quality assurance across organic and paid campaigns. Applied analytics to guide decision-making on content scheduling, audience segmentation, and digital growth strategy in a fast-paced, evolving environment.
Operations and Marketing Associate at Tesia Supermarkets Ltd
January 1, 2020 - September 1, 2021Achieved 23% cost reduction through optimization of procurement, logistics, and inventory processes across multiple branches. Strengthened vendor relationships and improved stock management efficiency through formalized supplier engagement system. Supported marketing and communications workflows to ensure brand voice consistency and community engagement across retail locations. Supervised 15+ remote work staff, improving delivery efficiency and service quality for over 100,000 customers in western Kenya.
Marketing Account Executive at Oxygène Marketing Communication Ltd
January 1, 2019 - January 1, 2020Managed integrated marketing campaigns and brand activations for clients such as Safaricom, KCB, and EABL, improving public brand perception by 25% through organic and paid campaigns. Oversaw campaign lifecycles from concept to execution, ensuring strategic alignment, quality, and timely delivery in a fast-paced, evolving environment. Developed media strategies, press kits, and content plans that secured national coverage and improved client visibility while maintaining brand voice consistency. Created content strategy for a financial education platform that increased engagement by 35% and grew newsletter subscriptions through lead generation and content calendar management across platforms.
Education
MBA Strategic Management at Daystar University
November 1, 2024 - October 8, 2025Bachelor of Arts, Communications, Public Relations at Daystar University
January 11, 2030 - June 1, 2019MBA at Daystar University
January 11, 2030 - November 1, 2024Bachelor of Arts, Communication, Public Relations at Daystar University
January 11, 2030 - June 1, 2019Master of Business Administration (MBA), Strategic Management at Daystar University
November 1, 2024 - October 8, 2025Bachelor of Arts, Communications and Public Relations at Daystar University
January 11, 2030 - June 1, 2019MBA at Daystar University
January 11, 2030 - November 1, 2024Bachelor of Arts, Communications, Public Relations at Daystar University
January 11, 2030 - June 1, 2019MBA at Daystar University
November 1, 2024 - November 26, 2025Bachelor of Arts, Communications, Public Relations at Daystar University
January 11, 2030 - June 1, 2019MBA at Daystar University
January 11, 2030 - November 1, 2024Bachelor of Arts, Communications, Public Relations at Daystar University
January 11, 2030 - June 1, 2019Master of Business Administration (MBA), Strategic Management at Daystar University
November 1, 2024 - November 27, 2025Bachelor of Arts, Communications, Public Relations at Daystar University
January 11, 2030 - June 1, 2019MBA in Strategic Management at Daystar University
November 1, 2024 - January 21, 2026Bachelor of Arts, Communications and Public Relations at Daystar University
June 1, 2019 - January 21, 2026Qualifications
Foundations of Project Management
January 1, 2023 - October 8, 2025Fundamentals of Digital Marketing
January 1, 2023 - October 8, 2025Foundations of Project Management
January 1, 2023 - October 8, 2025Fundamentals of Digital Marketing
January 1, 2023 - October 8, 2025Foundations of Project Management
January 1, 2023 - October 8, 2025Fundamentals of Digital Marketing
January 1, 2023 - October 8, 2025Foundations of Project Management
January 1, 2023 - November 26, 2025Fundamentals of Digital Marketing
January 1, 2023 - November 26, 2025Foundations of Project Management
January 1, 2023 - November 26, 2025Fundamentals of Digital Marketing
January 1, 2023 - November 26, 2025Foundations of Project Management
January 1, 2023 - November 27, 2025Fundamentals of Digital Marketing
January 1, 2023 - November 27, 2025Foundations of Project Management
January 1, 2023 - November 27, 2025Fundamentals of Digital Marketing
January 1, 2023 - November 27, 2025Foundations of Project Management
January 1, 2023 - January 21, 2026Fundamentals of Digital Marketing
January 1, 2023 - January 21, 2026Industry Experience
Financial Services, Retail, Professional Services, Media & Entertainment, Education, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Hire a Brand Strategist
We have the best brand strategist experts on Twine. Hire a brand strategist in Nairobi today.