Available to hire
Visual creative with 14 years of expertise across national newsrooms, major sports leagues, and global brand partnerships. Proven track record driving high-level picture strategy, real-time image ingestion, and fast-paced breaking news coverage under high-pressure, live event conditions. Adept at managing end-to-end digital asset lifecycles, commissioning photographers worldwide on tight turnarounds, and executing complex visual briefs. Proficiency in PhotoMechanic, Photoshop, Lightroom and CMS platforms with a sharp editorial eye for copy editing, rights and clearances, and sensitive content vetting. Passionate about elevating audience engagement across digital, print, and social platforms.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Digital Asset Management / Picture Editing (Creative & Marketing) / LIV Golf at LIV Golf, London
April 2, 2026 - PresentOversee end-to-end digital asset lifecycles for high-value photography: capture, edit, tag, categorize, and archive under strict protocols to streamline future retrieval. Optimise cloud and workflow systems to ingest live camera feeds from field to production desks; coordinate with field photographers for seamless delivery and technical ingestion. Apply IPTC metadata and compliance practices to ensure global searchability, robust rights management, and legal compliance. Direct, select, and edit high-impact imagery during live tournament conditions, delivering immediate assets to global digital platforms and media partners. Fulfil targeted creative briefs for tier-one global sponsors while managing competing priorities. Lead cross-department tool integration (including Slack lists) to streamline project tracking, unify remote teams, and reduce duplicated software costs.
Picture Editor (Creative & Marketing), Live Golf at LIV Golf, London
April 2, 2026 - PresentOversee end-to-end digital asset lifecycle for millions of high-value photos. Establish and maintain strict protocols for tagging, categorising, and archiving to enable streamlined retrieval. Optimize capture and delivery using cloud-based systems: coordinate live camera feeds from field to production desks, and partner with field photographers for seamless file delivery and technical ingest.
Edit precise, time-sensitive captions and implement industry-standard IPTC metadata for global searchability, rights management, and legal compliance. Direct fast-paced editorial production during live tournament conditions by selecting and editing high-impact imagery for immediate delivery to global digital platforms and media partners.
Manage creative briefs and fulfil sponsor and partner needs (including HSB C, Rolex, and Salesforce), balancing competing priorities under tight on-course deadlines. Lead operational fluidity and tool integration by implementing Slack and related workflow change
Associate Director of Pictures at The Sun, News UK
July 1, 2023 - March 31, 2026Led integration of digital and print picture desks, managing budgets, staff, workflows, and training. Built and managed relationships with freelance photographers and 50+ agencies, securing a consistent and diverse image pipeline. Negotiated world-exclusive picture rights and managed global picture agency subscription deals to enhance publication content. Coordinated a 20-person team, allocating workloads and improving operational efficiency. Implemented cross-department tools (Slack) and introduced new workflows, unifying teams and reducing duplicate tasks. Pitched and visualised multi-channel creative concepts (moodboards/storyboards) across fashion, beauty, and lifestyle, collaborating with social, digital, and marketing teams to maximise audience engagement. Oversaw UK and international photographer payrolls; refined website visual presentation and layouts to maintain consistent high standards.
Associate Director of Pictures at The Sun, News UK (London)
July 1, 2023 - March 1, 2026Lead integration of digital and print picture desks, managing budgets, staffing, workflows, and training. Build and maintain relationships with freelance photographers and 50+ agencies to secure a consistent and diverse image pipeline. Negotiate world-exclusive picture sets and subscription deals with established picture agencies, improving content offering.
Coordinate a team of 20, allocate workloads, and improve operational efficiency. Implement cross-department tools (Slack) and introduce new workflows that unify teams and reduce duplicated tasks. Pitch and visualise multi-channel creative concepts (mood boards, storyboards, and visual direction) across fashion/beauty/lifestyle sectors in close collaboration with social, digital, and marketing teams to maximize audience engagement.
Oversee UK and international photographer payroll, refine website visual presentation and layouts to maintain consistent high standards.
Social Media & Graphics Co-ordinator (Volunteer) at Non-league football clubs (Volunteer)
May 1, 2020 - March 31, 2023Designed match-day programmes and created visually engaging content for local non-league football clubs, increasing fan engagement and club media presence. Used tools such as InDesign, Photoshop, Lightroom, and Canva to deliver high-quality graphics across digital platforms. Managed social media channels and contributed to increased website traffic and expanded reach on X/Twitter and Facebook during the season. Supported wider media strategy to ensure consistent branding and audience engagement.
Volunte er - Social Media & Graphics Co-ordinator
May 1, 2020 - July 1, 2023Designed match-day program content and created visually engaging graphics for local non-league football clubs, increasing fan engagement and club media presence. Produced content using tools including InDesign, Photoshop, Lightroom and Canva.
Managed social media channels, contributing to increased website traffic and expanded reach on Twitter and Facebook across the season. Supported broader media strategy to ensure consistent branding and audience engagement.
Digital Picture Editor at The Sun, News Corp
November 1, 2019 - April 30, 2020Built and managed relationships and contracts with freelance photographers and 50+ agencies, establishing a consistent and diverse image resourcing pipeline. Pitched and visualised stories, imagery, and moodboards for editors across digital and print platforms; collaborated with SEO, social, and audience teams. Reviewed and refined website visual presentation daily, making design and layout adjustments to maintain a strong consistent look and feel. Delegated and coordinated workloads for a team of ~20 to ensure fast-paced delivery of imagery and composites. Managed payroll for photographers and agencies in the UK and internationally. Participated in regular meetings and training sessions covering ISP standards and UK/US copyright compliance.
US Digital Picture Editor at The Sun, News Corp (Manhattan, New York)
November 1, 2019 - April 1, 2020Built and managed relationships and contracts with freelance photographers and over 50 agencies, creating a consistent and diverse pipeline of image resources. Pitched and visualised stories, imagery and mood boards for showbiz editors across digital and print platforms with collaboration across SEO, social and audience teams. Reviewed and refined website visual presentation daily, making design and layout adjustments to maintain a strong consistent look and feel.
Delegated and coordinated workloads for a team of approximately 20, ensuring fast-paced workflows and continuous delivery of imagery and composites. Managed payroll for photographers and agencies across the UK and internationally. Participated in regular meetings and training sessions covering ISO standards and UK/US copyright law compliance.
Lead Care & Support Assistant – SEND & Young Adults (Volunteer) at Local organisation (Volunteer)
July 1, 2018 - PresentProvided continuous support during annual religious pilgrimages to Lourdes and throughout the year on trips for young people with additional needs. Assisted young adults with varied additional needs and neurodivergence, supporting personal care including washing, bathing, dressing, and continence. Gained hands-on experience with manual handling, safe transfers, and safely using equipment such as hoists and wheelchairs for individuals with limited or zero mobility. Worked alongside doctors and medical teams on routine health monitoring, medication reminders, and adapted feeding. Managed sensory overload, emotional distress, and sudden behaviour changes using practical de-escalation techniques and non-verbal communication. Followed strict safeguarding guidelines and BLMACare standards to ensure everyone was cared for with complete dignity, privacy, and respect.
Volunteer Lead Care & Support Assistant – SEND & Young Adults at Lead Care & Support (charity/community setting) - Lourdes support
July 1, 2018 - PresentProvide continuous care and support during annual religious pilgrimages to Lourdes and during year-round trips for young adults and additional-needs individuals, including those with neurodivergence. Assist with personal care including washing, bathing, dressing, and continence care.
Hands-on experience with manual handling, transfers, and safe use of equipment such as hoists and wheelchairs for individuals with limited or zero mobility. Work alongside doctors and medical teams to assist with routine health monitoring, medication reminders, and adapted feeding.
Manage sensory overload, emotional distress, and sudden behavior changes using practical de-escalation techniques and non-verbal communication. Follow safeguarding guidelines and BLM A care standards to ensure complete dignity, privacy, and respect for everyone.
Syndication Sales Executive at News UK
October 1, 2015 - November 30, 2019Acted as primary point of contact for European clients across newspapers and magazines, managing requests for branded imagery across multiple supplements. Worked toward achieving monthly sales targets for company-owned imagery, copy, and video sold to external news outlets. Oversaw promotion and sale of News UK branded merchandise (including calendars and books), driving additional revenue streams. Built and maintained client relationships to ensure repeat business and high customer satisfaction. Played a pivotal role in the launch of The Sun US by establishing the picture desk from the ground up and contributing to the successful startup of the publication’s first overseas office. Built and maintained relationships with freelance photographers, agencies, and key suppliers worldwide to ensure a reliable and diverse image pipeline. Selected and edited images and designed elements for daily stories across print and digital platforms, maintaining high visual standards under tight deadli
Senior Assistant Digital Picture Editor at The Sun, News UK
October 1, 2015 - November 30, 2019Selected and edited appropriate images and designed elements for publication per news story throughout the day. Developed relationships with key suppliers including worldwide agencies and freelance photographers. Managed a rota for a team of photographers and freelancers (around 20). Attended daily conferences, pitching stories and ideas. Negotiated daily deals for exclusive picture sets. Worked on both print and digital, maintaining high visual standards under tight deadlines and managing workflow coordination to ensure smooth operations. Participated in editorial, budgeting, and traffic meetings, providing strategic input. Negotiated exclusive rights/deals for photography image sets; maintained reliable and diverse image pipelines with freelancers, agencies, and suppliers.
Syndication Sales Executive at News UK (London)
October 1, 2015 - November 1, 2019Responsible for syndication sales and client requests for branded imagery across supplements, including day-to-day coordination and deal negotiation to achieve revenue targets.
Digital Picture Editor / Associate roles (UK newsdesk) at The Sun, News UK (London)
October 1, 2015 - November 1, 2019Selected and edited appropriate pictures and designed elements for daily news stories. Developed relationships with key suppliers (agencies and freelance photographers) and attended daily conferences, pitching stories and ideas.
Negotiated daily deals for exclusive sets of pictures. Managed rotations for a team of photographers and freelancers, coordinating workflow to ensure smooth operations. Oversaw daily editorial, budgeting, and traffic meetings providing strategic input to support efficient newsroom operations. Negotiated exclusive deals for photography and image sets to enhance the publication’s content offering.
Senior Assistant Digital Picture Editor at The Sun, News UK (London) / The Sun US, News Corp (Manhattan, New York)
October 1, 2015 - July 1, 2020Select and edit appropriate images and design elements for publication across the day’s news stories. Develop relationships with key suppliers including world-wide agencies and freelance photographers.
Manage rota and daily operational support for a team of photographers and freelancers (around 20). Coordinate work at pace during daily editorial and traffic meetings, delivering strategic input for efficient newsroom operations. Negotiate daily deals for exclusive picture sets, manage a reliable and diverse image pipeline, and maintain high visual standards under tight deadlines.
In US role, build and manage relationships and contracts with freelance photographers and 50+ agencies, establishing a consistent and diverse pipeline where resources had previously been limited. Pitch and visualise stories, imagery, and mood boards across digital and print platforms, collaborating with SEO, social, and audience teams. Review and refine website visual presentation daily; delegate and coordi
News UK (Primary European Client Contact) / Branding Imagery Sales (title not explicitly stated) at News UK
August 1, 2014 - October 1, 2015Managed requests for branded imagery across multiple European supplements, aiming to meet monthly sales targets for company-owned imagery, copy, and video. Oversaw promotion and sale of News UK branded merchandise, building client relationships to drive repeat business and customer satisfaction. Supported The Sun US launch by helping establish the picture desk from scratch and contributing to startup success.
News UK (Primary contact for European clients) - Sales / Merchandising / Image sets at News UK (London)
August 1, 2014 - October 1, 2015Managed European client requests for branded imagery across multiple supplements; achieved monthly sales targets for company-owned imagery, copy, and video sold to external outlets. Oversaw promotion and sale of News UK branded merchandise (calendars and books) to drive additional revenue streams; maintained customer relationships for repeat business and satisfaction. Built and maintained relationships with suppliers worldwide and contributed to the successful launch of the US office and a reliable, diverse image pipeline.
Senior Assistant Digital Picture Editor (News UK syndication/ sales roles) at News UK (London)
August 1, 2014 - November 1, 2019Acted as primary point of contact for European clients across newspapers and magazines, managing requests for branded imagery across multiple supplements. Responsible for achieving monthly sales targets for company-owned imagery, copy, and video sold to external news outlets.
Oversaw promotion and sale of News UK branded merchandise (including calendars and books), driving additional revenue streams. Built and maintained client relationships to ensure repeat business and high customer satisfaction.
Played a pivotal role in the launch of The Sun US, establishing the picture desk from the ground up and contributing to the successful startup of the publication’s first overseas office. Built and maintained relationships with freelance photographers, agencies, and key suppliers worldwide, ensuring a reliable and diverse image pipeline. Selected and edited images and designed elements for daily stories across print and digital platforms, maintaining high visual standards under tight dead
Education
A-Level at The Campion School Sixth Form
January 1, 2010 - January 1, 2012GCSE at High School For Girls (GCSE)
January 1, 2005 - January 1, 2010A-Level at The Canon School Sixth Form
January 1, 2010 - January 1, 2012GCSE at High School For Girls
January 1, 2005 - January 1, 2010Qualifications
Enhanced DBS Certificate
September 1, 2023 - August 18, 2026B L M A C - Working in a Person-Centred Way
September 1, 2023 - August 18, 2026B L M A C - Safeguarding
September 1, 2023 - August 18, 2026B L M A C - Awareness of Health and Mental Health
September 1, 2023 - August 18, 2026B L M A C - Health and Safety
September 1, 2023 - August 18, 2026Enhanced DBS Certificate (Clearance)
January 11, 2030 - August 18, 2026BLMAC Certified: Working in a Person-Centred Way
January 11, 2030 - August 18, 2026BLMAC Certified: Safeguarding
January 11, 2030 - August 18, 2026BLMAC Certified: Awareness of Health and Mental Health
January 11, 2030 - August 18, 2026BLMAC Certified: Health and Safety
January 11, 2030 - August 18, 2026Industry Experience
Media & Entertainment, Education, Professional Services, Other, Healthcare
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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