I currently serve on the Graduate Enrollment team at Boston University as the Assistant Director of Graduate Recruitment Marketing and Communications, where I am leading Slate implementations across graduate programs, email marketing, landing page optimization, content creation, and more.
I was previously a Social Media and Marketing Specialist at Carnegie/Sextant Marketing. My focus was on social media strategy, content, campaign optimization, and organic marketing in higher education. I also held marketing specialist roles at Mannix Marketing, VisionPoint, and Logical Media Group. I led social and search engine campaigns across multiple industries, including higher education.
I am a graduate of High Point University with a B.S.B.A in Marketing and a B.A. in English Writing, where I graduated summa cum laude with all University Honors.
Several of my written works have appeared in literary magazines, including essays and short stories. I have received awards for my writing and academics, including an honorable mention from the North Carolina College Media Association.
I am trained and certified in Google Ads, Meta, TikTok, Snapchat, Reddit, and X (formerly Twitter). I have managed campaigns on these platforms for over five years, with annual budgets above $1M. I am adaptable, organized, and detail-oriented. My experience includes conducting SWOT analyses, target market research, and content creation. Other skills include media planning, data analysis, campaign optimization, SEO, AI optimization, and content creation.
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