I currently serve on the Graduate Enrollment team at Boston University as the Assistant Director of Graduate Recruitment Marketing and Communications, where I am leading Slate implementations across graduate programs, email marketing, landing page optimization, content creation, and more. I was previously a Social Media and Marketing Specialist at Carnegie/Sextant Marketing. My focus was on social media strategy, content, campaign optimization, and organic marketing in higher education. I also held marketing specialist roles at Mannix Marketing, VisionPoint, and Logical Media Group. I led social and search engine campaigns across multiple industries, including higher education. I am a graduate of High Point University with a B.S.B.A in Marketing and a B.A. in English Writing, where I graduated summa cum laude with all University Honors. Several of my written works have appeared in literary magazines, including essays and short stories. I have received awards for my writing and academics, including an honorable mention from the North Carolina College Media Association. I am trained and certified in Google Ads, Meta, TikTok, Snapchat, Reddit, and X (formerly Twitter). I have managed campaigns on these platforms for over five years, with annual budgets above $1M. I am adaptable, organized, and detail-oriented. My experience includes conducting SWOT analyses, target market research, and content creation. Other skills include media planning, data analysis, campaign optimization, SEO, AI optimization, and content creation.

Sara Pelletier

I currently serve on the Graduate Enrollment team at Boston University as the Assistant Director of Graduate Recruitment Marketing and Communications, where I am leading Slate implementations across graduate programs, email marketing, landing page optimization, content creation, and more. I was previously a Social Media and Marketing Specialist at Carnegie/Sextant Marketing. My focus was on social media strategy, content, campaign optimization, and organic marketing in higher education. I also held marketing specialist roles at Mannix Marketing, VisionPoint, and Logical Media Group. I led social and search engine campaigns across multiple industries, including higher education. I am a graduate of High Point University with a B.S.B.A in Marketing and a B.A. in English Writing, where I graduated summa cum laude with all University Honors. Several of my written works have appeared in literary magazines, including essays and short stories. I have received awards for my writing and academics, including an honorable mention from the North Carolina College Media Association. I am trained and certified in Google Ads, Meta, TikTok, Snapchat, Reddit, and X (formerly Twitter). I have managed campaigns on these platforms for over five years, with annual budgets above $1M. I am adaptable, organized, and detail-oriented. My experience includes conducting SWOT analyses, target market research, and content creation. Other skills include media planning, data analysis, campaign optimization, SEO, AI optimization, and content creation.

Available to hire

I currently serve on the Graduate Enrollment team at Boston University as the Assistant Director of Graduate Recruitment Marketing and Communications, where I am leading Slate implementations across graduate programs, email marketing, landing page optimization, content creation, and more.

I was previously a Social Media and Marketing Specialist at Carnegie/Sextant Marketing. My focus was on social media strategy, content, campaign optimization, and organic marketing in higher education. I also held marketing specialist roles at Mannix Marketing, VisionPoint, and Logical Media Group. I led social and search engine campaigns across multiple industries, including higher education.

I am a graduate of High Point University with a B.S.B.A in Marketing and a B.A. in English Writing, where I graduated summa cum laude with all University Honors.

Several of my written works have appeared in literary magazines, including essays and short stories. I have received awards for my writing and academics, including an honorable mention from the North Carolina College Media Association.

I am trained and certified in Google Ads, Meta, TikTok, Snapchat, Reddit, and X (formerly Twitter). I have managed campaigns on these platforms for over five years, with annual budgets above $1M. I am adaptable, organized, and detail-oriented. My experience includes conducting SWOT analyses, target market research, and content creation. Other skills include media planning, data analysis, campaign optimization, SEO, AI optimization, and content creation.

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Language

English
Fluent

Work Experience

Associate Director of Graduate Recruitment Marketing & Communications at Boston University
October 1, 2025 - Present
Implemented Slate CRM university-wide and specialized in email communications setup, events communications, and inquiry forms. Partnered with eight schools within Boston University to optimize graduate communications in emails, landing pages, advertising copy, and more.
Social Media Specialist at Carnegie-Sextant
July 1, 2024 - August 1, 2025
Managed 20+ clients with over $1M media spend for a variety of higher education institutions across eight social media platforms; optimized and reported on social media campaigns with problem-solving and analytical thinking.
Paid Media Specialist at Logical Media Group
November 1, 2023 - May 1, 2024
Researched, created, and monitored digital marketing campaigns across a variety of platforms for B2B clients. Crafted marketing copy for a variety of B2B clients that led to increased positive performance for clients across numerous platforms.
Digital Marketing Specialist at VisionPoint Marketing
February 1, 2022 - September 1, 2023
Planned, created, launched, optimized, and reported on best-in-class digital advertising campaigns for higher education institutions. Executed over $500,000 in media spend across different media platforms.

Education

B.S.B.A. in Marketing, B.A. in English Writing at High Point University
August 1, 2017 - May 1, 2021

Qualifications

Slate CRM Certified
January 11, 2030 - May 17, 2026
Snapchat Certification
January 11, 2030 - May 17, 2026
LinkedIn Certified Marketer
January 11, 2030 - May 17, 2026
Reddit Certification
January 11, 2030 - May 17, 2026
Meta Certification
January 11, 2030 - May 17, 2026

Industry Experience

Education, Media & Entertainment, Professional Services, Software & Internet