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As a multifaceted professional specializing in social media, content creation, script writing, strategy, and graphic design, I have consistently demonstrated the ability to enhance brand presence and drive audience engagement. My experience spans various industries, including e-commerce startups, major beauty retailers, boutique hotels, restaurants, and personal branding initiatives. I combine creativity, strategic thinking, and technical expertise to deliver results that exceed expectations. My adaptability to diverse brand voices and audiences, along with a keen eye for emerging trends, make me a valuable asset in the evolving world of social media marketing.…As a multifaceted professional specializing in social media, content creation, script writing, strategy, and graphic design, I have consistently demonstrated the ability to enhance brand presence and drive audience engagement. My experience spans various industries, including e-commerce startups, major beauty retailers, boutique hotels, restaurants, and personal branding initiatives. I combine creativity, strategic thinking, and technical expertise to deliver results that exceed expectations. My adaptability to diverse brand voices and audiences, along with a keen eye for emerging trends, make me a valuable asset in the evolving world of social media marketing.

Spiff Torres

Content Creator, Social Media Manager, Video Editor, +3

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As a multifaceted professional specializing in social media, content creation, script writing, strategy, and graphic design, I have consistently demonstrated the ability to enhance brand presence and drive audience engagement. My experience spans various industries, including e-commerce startups, major beauty retailers, boutique hotels, restaurants, and personal branding initiatives. I combine creativity, strategic thinking, and technical expertise to deliver results that exceed expectations. My adaptability to diverse brand voices and audiences, along with a keen eye for emerging trends, make me a valuable asset in the evolving world of social media marketing.…As a multifaceted professional specializing in social media, content creation, script writing, strategy, and graphic design, I have consistently demonstrated the ability to enhance brand presence and drive audience engagement. My experience spans various industries, including e-commerce startups, major beauty retailers, boutique hotels, restaurants, and personal branding initiatives. I combine creativity, strategic thinking, and technical expertise to deliver results that exceed expectations. My adaptability to diverse brand voices and audiences, along with a keen eye for emerging trends, make me a valuable asset in the evolving world of social media marketing.

Available to hire

As a multifaceted professional specializing in social media, content creation, script writing, strategy, and graphic design, I have consistently demonstrated the ability to enhance brand presence and drive audience engagement. My experience spans various industries, including e-commerce startups, major beauty retailers, boutique hotels, restaurants, and personal branding initiatives.

I combine creativity, strategic thinking, and technical expertise to deliver results that exceed expectations. My adaptability to diverse brand voices and audiences, along with a keen eye for emerging trends, make me a valuable asset in the evolving world of social media marketing.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Influencer at Freelancer/Contractor

July 1, 2024 - Present

Led and executed an always-on content strategy across Instagram, TikTok, YouTube, and Facebook, driving growth and brand visibility. Owned content calendars, posting schedules, and performance tracking aligned with business goals. Built relationships with brand collaborators and influencers to amplify reach; managed paid partnerships and influencer engagement initiatives. Served as on-site content producer, camera operator, and co-creator of authentic brand voice. Directed shot lists, lighting, framing, and delivery of video content for Reels, TikTok, and longer formats; coordinated with freelance editors and producers to ensure timely, high-quality outputs.

Social Media Specialist, Contractor Remote at United Way Southeast Michigan

February 1, 2025 - October 22, 2025

Built and executed a social media strategy for organic posts across Facebook, Instagram, LinkedIn, and X; used Sprout Social to schedule, post, and report; initiated platform activations (TikTok and YouTube); amplified content from local nonprofits; stayed current with trends; attended events to capture real-time content; contributed to a major campaign increasing marketplace applications and ticket sales; translated weekly blog posts and radio interviews into still graphics for promotional content.

Social Media Specialist at Sally Beauty Holdings, LLC

July 1, 2023 - October 22, 2025

Drove engagement and follower growth on Instagram, TikTok, and YouTube through strategic posting and reporting; implemented organic post strategy across B2C and B2B markets; produced evergreen content; led a spring campaign with 11 content creators, generating over 600K impressions and 63K engagements; produced over 30 evergreen assets monthly.

Social Media Specialist at Cosmo Prof Beauty

July 1, 2023 - October 22, 2025

Drove organic visibility for YouTube and social channels; collaborated with cross-functional teams using Asana to reduce turnaround times; planned content two months in advance; maintained a library of evergreen assets; led on-site photo shoots and nurtured relationships with internal buyers and external vendors; contributed to major holiday campaigns.

Social Media Strategist at Ace Hotel Pittsburgh & Whitfield Restaurant

March 1, 2020 - October 22, 2025

Developed and executed a comprehensive social media strategy, increasing Instagram followers by 8% and Whitfield's followers by 12%, with a 7% uplift in online reservations; produced engaging content including live streams and sponsored posts; planned calendar-driven campaigns to support events and promotions.

Social Media Manager & Content Producer Hybrid at Carla Rockmore

June 1, 2025 - October 1, 2025

Led and executed an always-on, multi-platform content strategy across Instagram, TikTok, YouTube, and Facebook; owned end-to-end content planning, publishing schedules, and performance tracking; increased engagement through analytics and trend forecasting; managed brand collaborations and influencer initiatives; served as on-site content producer and camera operator; directed creative for short- and long-form video; coordinated with freelancers and agencies; supported production readiness and event alignment.

Bar Back at Thompson Hotel Dallas

July 1, 2024 - May 1, 2025

Restocked liquor, beer, wine, glassware, and bar supplies; maintained a clean and polished bar area; assisted with opening and closing duties, including garnishes, batching mixers, and inventory; monitored stock and communicated restocking needs to prevent delays; contributed to a high-quality guest experience in a fast-paced, hospitality-driven setting.

Social Media Specialist at United Way Southeast Michigan

May 1, 2024 - February 28, 2025

Developed and executed an organic social media strategy across Facebook, Instagram, LinkedIn, and X; increased overall impressions and expanded reach; led event promotion, driving applications and ticket sales; transformed long-form content into high-performing social graphics and assets; created branded content with Photoshop and Canva; managed publishing and reporting through Sprout Social.

Social Media Specialist Hybrid at Sally Beauty Holdings, LLC

September 1, 2021 - July 1, 2023

Drove a hybrid social media strategy, crafting content, engaging audiences, and optimizing performance; achieved significant gains in followers and impressions across platforms; planned and produced content for a brand launch, increasing web traffic and conversions; improved content effectiveness through data-driven optimization and A/B testing; led a multi-creator campaign with influencers to boost reach and engagement.

Crew Member at Trader Joe’s

January 1, 2023 - August 1, 2024

Delivered friendly and engaging customer service; answered product questions and ensured a welcoming shopping experience; operated the register efficiently; stocked shelves, rotated products, and maintained store standards; assisted with stock levels and communicated needs to prevent service interruptions.

Social Media Content Creator & Influencer Coordinator at Cosmo Prof Beauty

December 1, 2021 - July 1, 2023

Developed original photo and video content for Instagram, TikTok, and paid campaigns; led influencer marketing initiatives by identifying and vetting creators, negotiating partnerships, managing contracts, and overseeing campaign execution; styled, shot, and edited short-form fashion content; managed Shopify backend for influencer orders; tracked performance metrics to optimize strategy; created branded visual content to support campaigns and community initiatives.

Social Media Intern at Docherty Talent & Modeling Agency

May 1, 2018 - August 1, 2018

Assisted in managing and growing the agency’s social media presence; captured behind-the-scenes photos and videos; wrote engaging captions and coordinated content calendars; conducted trend research and competitor analysis to suggest ideas that increase engagement.

Cashier at Whole Foods Market

August 1, 2016 - March 1, 2019

Delivered excellent customer service; scanned items, processed payments, and handled returns or exchanges; maintained cash handling accuracy; supported store cleanliness and organized checkout area; promoted store values and products.

Beauty Advisor at Sephora Inside JC Penney’s

June 1, 2015 - April 1, 2017

Provided personalized beauty consultations; demonstrated product knowledge across multiple brands; achieved and exceeded sales goals; maintained visual merchandising standards and supported store campaigns.

Store Associate at Forever 21

September 1, 2013 - July 1, 2016

Delivered customer service, built client relationships, promoted featured products, and supported loyalty program sign-ups; maintained visual merchandising and store standards; processed transactions accurately.

Cashier at H-E-B

September 1, 2012 - June 1, 2013

Provided friendly customer service; scanned items, processed payments, and assisted with returns/exchanges according to policy; contributed to a clean, organized checkout area.