Mohit Roojam

Managed a personal Instagram account from scratch as a portfolio project, including content planning, scripting, posting, and ongoing audience engagement. Created and edited short-form Reels (sports/basketball, fitness, and other audience-focused topics) by researching trending sounds, formats, hooks, and hashtag strategies. Tracked performance using Instagram Insights (views, reach, shares, comments, saves, and profile visits) and analyzed top-performing posts to improve future creative direction. Designed captions and calls-to-action to encourage interaction, handled Stories and scheduling, and responded to comments to build an active community. Also developed video scripting and storytelling approaches that translate to engaging social and YouTube-style content.

Managed a personal Instagram account end-to-end: content planning, scripting, Reel creation, posting, and community engagement. Researched trending topics, sounds, formats, and hooks to develop ideas that match audience interests (notably basketball/sports and fitness). Handled video editing, thumbnails, Stories, and overall presentation. Used Instagram Insights to track performance across views, reach, shares, comments, saves, profile visits, and engagement rate, then adjusted future content based on what worked best. Wrote captions and calls-to-action to encourage interaction and responded to comments to build an active community. Also experimented with different posting styles and formats to improve discoverability.