Shraddha Pradhan

Founded a performance marketing consultancy helping B2B SaaS and AI companies accelerate pipeline growth via paid acquisition, demand generation, conversion optimization, and marketing analytics. Improved pipeline efficiency by consolidating paid campaigns, reducing spend 13% while growing sales pipeline 56% and increasing pipeline ROI from $1.55 to $2.77 per invested dollar. Shifted strategy toward higher-intent demand and grew qualified demo requests from 2 to 43 per quarter. Identified and launched new growth channels by expanding keyword coverage and creating supporting creative and landing pages, increasing paid acquisition performance 40% quarter over quarter. Built AI-enabled reporting workflows including an up-to-date pipeline dashboard and automated paid search pacing for faster performance analysis.

Owned enterprise-scale media budgets and drove end-to-end performance across search, directories, and app install channels. Managed $3M+ monthly paid media spend, scaling investment 3X in year one and 2X in subsequent years while consistently hitting monthly targets for leads, sales, and pipeline/ARR. Built a cross-channel experimentation program (A/B testing) across SEM, paid social, and display to drive incremental ARR and improve channel efficiency. Planned and optimized LinkedIn campaigns using advanced targeting (job title, seniority, company size, industry) and improved lead quality through audience refinement and creative testing. Partnered cross-functionally with product marketing, lifecycle, sales, and design to translate business objectives into paid media strategy and run regular performance reviews with internal stakeholders. Built multi-channel app acquisition strategy to grow app-qualified leads 2X year over year without degrading performance.

Introduced LinkedIn as a new acquisition channel, achieving a 4X improvement in conversion rate and reducing CAC 50% for the self-starter segment. Led multi-channel demand generation strategy across Facebook, YouTube, LinkedIn, and programmatic across multiple countries, focusing on pipeline contribution and revenue impact. Restructured Facebook account and targeting strategy, reducing CPA 40% while scaling budget and increasing lead volume. Reduced video acquisition costs by launching feature-focused ad groups on YouTube, lowering CAC 38%. Designed structured testing frameworks across audiences, creatives, offers, and landing pages to enable systematic experimentation.