Sporsho Shaiok

Defined and executed design strategy for internal communications and client presentations, ensuring brand consistency. Developed and standardized a large library of asset templates to accelerate production. Established QA benchmarks and review guidelines to streamline feedback processes.

Directed a creative team across branding, digital, and print initiatives, managing project pipeline and priorities. Introduced streamlined workflow systems and quality checkpoints to enhance team efficiency. Oversaw development of brand guidelines and visual standards, ensuring cohesive identity across all assets. Presented creative performance reports to executive leadership, aligning design outcomes with business objectives.

Led a comprehensive rebranding project: crafted visual identity, logo, and digital asset library. Partnered with marketing and sales to produce campaign materials that increased lead generation. Designed interactive brand guidelines to facilitate adoption across internal teams and partners. Mentored junior designers, providing feedback and fostering professional growth.