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I am a digital marketer with 3+ years of experience supporting artists and brands through paid and organic social media campaigns that grow visibility, engagement, and community. I specialize in developing platform-specific strategies, analyzing performance metrics, and optimizing content across Instagram, TikTok, and Meta. I am known for cross-functional collaboration and delivering data-driven campaigns that resonate culturally and convert.…I am a digital marketer with 3+ years of experience supporting artists and brands through paid and organic social media campaigns that grow visibility, engagement, and community. I specialize in developing platform-specific strategies, analyzing performance metrics, and optimizing content across Instagram, TikTok, and Meta. I am known for cross-functional collaboration and delivering data-driven campaigns that resonate culturally and convert.

Shermee Randolph

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I am a digital marketer with 3+ years of experience supporting artists and brands through paid and organic social media campaigns that grow visibility, engagement, and community. I specialize in developing platform-specific strategies, analyzing performance metrics, and optimizing content across Instagram, TikTok, and Meta. I am known for cross-functional collaboration and delivering data-driven campaigns that resonate culturally and convert.…I am a digital marketer with 3+ years of experience supporting artists and brands through paid and organic social media campaigns that grow visibility, engagement, and community. I specialize in developing platform-specific strategies, analyzing performance metrics, and optimizing content across Instagram, TikTok, and Meta. I am known for cross-functional collaboration and delivering data-driven campaigns that resonate culturally and convert.

Available to hire

I am a digital marketer with 3+ years of experience supporting artists and brands through paid and organic social media campaigns that grow visibility, engagement, and community.

I specialize in developing platform-specific strategies, analyzing performance metrics, and optimizing content across Instagram, TikTok, and Meta. I am known for cross-functional collaboration and delivering data-driven campaigns that resonate culturally and convert.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Advanced

Work Experience

Digital Marketer (Contractor) at Imperial Marketing Group

May 1, 2022 - Present

Led development and execution of social media and SMS marketing strategies for emerging artists and businesses, driving sustained visibility, engagement, and customer loyalty.

Founder and Editor at Girls Love Hip-Hop, Too

December 1, 2024 - Present

Founded and manage a media platform focused on amplifying women in hip-hop through editorial community engagement and culture storytelling.

Assistant Camera Operator at Lyric Lemonade Summer Smash Festival

June 1, 2024 - Present

Captured live performances and event highlights; collaborated with production to craft dynamic on-site and post-production footage.

Paid Social Analyst at HAVAS Media Group

January 1, 2022 - November 1, 2023

Supported planning and optimization of paid social campaigns; conducted performance analysis, A/B testing, and reporting to drive results.

Virtual Assistant at Renee VA Company

June 1, 2020 - May 1, 2022

Supported client operations by managing communications, organizing digital files, conducting research, and assisting in project delivery.