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I am a product-focused professional with 12+ years of experience, including 5+ years in SaaS and customer-facing roles. I enjoy turning customer insights into practical product improvements, onboarding experiences, and scalable delivery. I work with cross-functional teams to connect user needs with deliverables using tools like Aha!, HubSpot, Salesforce, and other PM/CRM platforms. I’ve built and grown SaaS MVPs, led onboarding redesigns, and driven growth across multiple domains (healthtech, eCommerce, SaaS). My strengths include user research, roadmap development, analytics-driven experimentation, and clear communication that aligns product, engineering, and customer success toward shared outcomes.…I am a product-focused professional with 12+ years of experience, including 5+ years in SaaS and customer-facing roles. I enjoy turning customer insights into practical product improvements, onboarding experiences, and scalable delivery. I work with cross-functional teams to connect user needs with deliverables using tools like Aha!, HubSpot, Salesforce, and other PM/CRM platforms. I’ve built and grown SaaS MVPs, led onboarding redesigns, and driven growth across multiple domains (healthtech, eCommerce, SaaS). My strengths include user research, roadmap development, analytics-driven experimentation, and clear communication that aligns product, engineering, and customer success toward shared outcomes.

Sreedurai Raj

Product Designer, UI Designer, UX Designer, +7

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I am a product-focused professional with 12+ years of experience, including 5+ years in SaaS and customer-facing roles. I enjoy turning customer insights into practical product improvements, onboarding experiences, and scalable delivery. I work with cross-functional teams to connect user needs with deliverables using tools like Aha!, HubSpot, Salesforce, and other PM/CRM platforms. I’ve built and grown SaaS MVPs, led onboarding redesigns, and driven growth across multiple domains (healthtech, eCommerce, SaaS). My strengths include user research, roadmap development, analytics-driven experimentation, and clear communication that aligns product, engineering, and customer success toward shared outcomes.…I am a product-focused professional with 12+ years of experience, including 5+ years in SaaS and customer-facing roles. I enjoy turning customer insights into practical product improvements, onboarding experiences, and scalable delivery. I work with cross-functional teams to connect user needs with deliverables using tools like Aha!, HubSpot, Salesforce, and other PM/CRM platforms. I’ve built and grown SaaS MVPs, led onboarding redesigns, and driven growth across multiple domains (healthtech, eCommerce, SaaS). My strengths include user research, roadmap development, analytics-driven experimentation, and clear communication that aligns product, engineering, and customer success toward shared outcomes.

Available to hire

I am a product-focused professional with 12+ years of experience, including 5+ years in SaaS and customer-facing roles. I enjoy turning customer insights into practical product improvements, onboarding experiences, and scalable delivery. I work with cross-functional teams to connect user needs with deliverables using tools like Aha!, HubSpot, Salesforce, and other PM/CRM platforms.

I’ve built and grown SaaS MVPs, led onboarding redesigns, and driven growth across multiple domains (healthtech, eCommerce, SaaS). My strengths include user research, roadmap development, analytics-driven experimentation, and clear communication that aligns product, engineering, and customer success toward shared outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Independent Consultant (Fractional) at Fortitude Legal

March 1, 2025 - Present

Brought in at an early stage to shape product thinking, growth systems, and internal tooling for a newly established solicitor firm. Led on-demand product thinking, onboarding, and delegation workflows; defined and iterated problem-framing and go-to-market approaches.

Senior Business Analyst / Product Lead at Deep Sense Digital Solutions

December 1, 2021 - January 31, 2023

Owned product direction across a portfolio of SaaS platforms and consumer apps; led discovery and delivery across multiple tools, facilitated alignment with C-level stakeholders on value, scope, and success metrics; reduced UAT rework through early validation and rapid feedback loops.

Co-founder - Product Head at Hogist Technologies

December 1, 2019 - December 31, 2021

Built and scaled a multi-sided food marketplace from 0–1, onboarding 100+ vendors and 2,000+ orders; defined onboarding, order management, and payment workflows across four user segments; validated pricing, repeat usage, and vendor quality through rapid experiments.

Product Manager at Zemoso Technologies

January 1, 2023 - September 30, 2023

Drove AI-enabled, compliance-focused SaaS products for VC-backed startups; led onboarding and core workflow design, improved activation metrics, and reduced friction in vendor onboarding and requirement translation to actionable backend specs.

Sales & Retention Manager (Product-led CX) at Everlast Gyms/Frasers

February 1, 2024 - March 31, 2025

Implemented product-led customer experience strategies to optimise member activation, retention, and app adoption; redesigned onboarding journeys and self-service resources to cut support resolution time.

Digital Account Manager at MocDoc (YRO Technologies)

August 1, 2018 - December 1, 2019

Managed client onboarding for a SaaS health care platform; liaised with hospitals and clinics across US, EU & ME to drive adoption.

Regional Sales Engineer at Stäubli Te-C Systems

March 1, 2017 - August 31, 2018

Handled B2B client accounts, provided technical pre-sales support, and escalations; led demonstrations and solution architecture; collaborated with engineering and sales to drive adoption.

Senior Sales Engineer at Pran Marketing

January 1, 2013 - March 31, 2017

Built and maintained customer relationships across 3,000+ industrial and OEM clients; delivered technical sales support and escalations; supported growth across regions.

Independent Consultant (Part-time) at Fortitude Legal

March 1, 2025 - Present

Introduced CRM workflows to manage client onboarding, reducing missed follow-ups and improving inquiry conversion. Built dashboards and reports to track pipeline progress and prioritize support queries. Acted as the first point of contact for client feedback, translating insights into operational processes and service improvements.

Sales & Retention Manager (CX) at Everlast Gyms - Frasers Group

February 1, 2024 - March 1, 2025

Applied product management frameworks to optimise member experience, retention, and mobile app adoption. Managed communications for 7,000+ active members on onboarding, app adoption, and retention. Improved activation by 22% and cut support resolution time by 50%, while providing feedback to central product/app teams to prioritise fixes.

Associate Product Manager at Zemoso Technologies

January 1, 2023 - September 1, 2023

Zemoso is a product innovation studio building SaaS MVPs for VC-backed startups. Acted as liaison between client users and product teams for compliance and AI SaaS tools, ensuring customer feedback was prioritized. Improved onboarding flows, increasing user activation across SaaS platforms.

Senior Business Analyst at Deep Sense Digital Solutions

December 1, 2021 - January 1, 2023

Managed stakeholder workshops and end-user interviews, translating customer requirements into clear product specs for SaaS/B2C apps worth $5M+. Led day-to-day communication between clients, design, and engineering teams. Introduced prototypes and structured documentation, reducing UAT rework and speeding delivery.

Co-founder - Product & Growth at Hogist Technologies

December 1, 2019 - December 1, 2021

Hogist was a multi-sided food ordering platform for corporate clients and event planners. Onboarded 100+ vendors and corporate clients, reducing setup time from 2 weeks to 3 days. Implemented feedback loops and API-first integrations to improve vendor and client transparency.

Regional Sales Engineer at Stäubli Tech-Systems

March 1, 2017 - August 1, 2018

Handled B2B client accounts, technical support, and escalations to ensure successful deployments of industrial solutions.

Senior Sales Engineer at Pranam Marketing

January 1, 2013 - March 1, 2017

Built and maintained customer relationships across 1000+ industrial & OEM clients, driving revenue and account growth.