SL

Work experience· 4 roles

Digital Marketing Associate · Digital PopeyeMar 2026 – Present · 9 mos

Directed end-to-end SEO and AEO for 2 client accounts to increase organic traffic by 10% through keyword research, on-page optimization, competitor analytics, and content structuring. Diagnosed indexing and duplication issues to reduce non-indexed pages by 20% via Google Search Console audits and coordinating structural fixes with the development team. Coordinated social media calendars and Meta Ads lead tracking to improve lead attribution accuracy by 15% through standardized tagging and weekly performance checks. Supervised 2 junior team members to improve on-time delivery by 25% by assigning, reviewing, and prioritizing tasks across Local SEO, GMB optimization, social media, and reporting.

Customer Success Specialist Volunteer · Wise AssistantApr 2024 – Aug 2024 · 5 mos

Executed end-to-end influencer outreach for food and beauty campaigns to build a pipeline of 100+ relevant influencers via niche research and managing communications via email and Instagram DM. Achieved 15% influencer conversion rate by delivering structured campaign briefs and targeted follow-ups that generated tagged promotions and increased brand page visibility by 12%. Supported customer success campaign planning to shorten coordination turnaround time by 20% by organizing influencer shortlists, schedules, and deliverables across active client accounts. Tracked outreach responses and campaign status to improve reporting completeness by 30% by maintaining weekly updates across influencer coordination and brand visibility initiatives.

Senior SEO Analyst · Indian Eagle TravelDec 2017 – May 2023 · 5 yrs 6 mos

Increased organic traffic by 20% and improved paid ads by 9% by reworking URL structure, resolving on-page issues, and partnering with developers on technical remediation. Monitored top 15 lead-generating pages to reduce ranking-drop recovery time by 30% using Google Search Console, Google Analytics, and SEMrush for daily CTR and indexing checks. Optimized 100+ priority keywords to move 25% into top 5 positions via keyword gap analysis, competitor research, and iterative on-page refinements. Implemented performance and rich-result enhancements to lift organic traffic by 10% by fixing page speed, crawl errors, and indexing issues in Screaming Frog and deploying schema markup and rich snippets.

Digital Marketing Analyst · Tvisha TechnologyFeb 2017 – Sep 2017 · 8 mos

Education

Bachelor of Technology (B.Tech) in Computer Science and Engineering · JNTU University, India2010 – 2014

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