Directed end-to-end SEO and AEO for 2 client accounts to increase organic traffic by 10% through keyword research, on-page optimization, competitor analytics, and content structuring. Diagnosed indexing and duplication issues to reduce non-indexed pages by 20% via Google Search Console audits and coordinating structural fixes with the development team. Coordinated social media calendars and Meta Ads lead tracking to improve lead attribution accuracy by 15% through standardized tagging and weekly performance checks. Supervised 2 junior team members to improve on-time delivery by 25% by assigning, reviewing, and prioritizing tasks across Local SEO, GMB optimization, social media, and reporting.

Customer Success Specialist Volunteer at Wise Assistant

April 1, 2024 - August 1, 2024

Executed end-to-end influencer outreach for food and beauty campaigns to build a pipeline of 100+ relevant influencers via niche research and managing communications via email and Instagram DM. Achieved 15% influencer conversion rate by delivering structured campaign briefs and targeted follow-ups that generated tagged promotions and increased brand page visibility by 12%. Supported customer success campaign planning to shorten coordination turnaround time by 20% by organizing influencer shortlists, schedules, and deliverables across active client accounts. Tracked outreach responses and campaign status to improve reporting completeness by 30% by maintaining weekly updates across influencer coordination and brand visibility initiatives.

Senior SEO Analyst at Indian Eagle Travel

December 1, 2017 - May 1, 2023

Increased organic traffic by 20% and improved paid ads by 9% by reworking URL structure, resolving on-page issues, and partnering with developers on technical remediation. Monitored top 15 lead-generating pages to reduce ranking-drop recovery time by 30% using Google Search Console, Google Analytics, and SEMrush for daily CTR and indexing checks. Optimized 100+ priority keywords to move 25% into top 5 positions via keyword gap analysis, competitor research, and iterative on-page refinements. Implemented performance and rich-result enhancements to lift organic traffic by 10% by fixing page speed, crawl errors, and indexing issues in Screaming Frog and deploying schema markup and rich snippets.

Digital Marketing Analyst at Tvisha Technology

February 1, 2017 - September 1, 2017

Led SEO and social media programs for B2C clients to boost digital visibility by 12% through audits, keyword research, Local SEO, and link-building. Improved organic rankings to secure top 5 placements for 8 high-value keywords via on-page optimization and content strategy updates. Boosted organic traffic 18% by implementing structured SEO campaigns that enhanced content relevance and optimized technical website performance. Expanded social media following 15% by publishing consistent content, running targeted campaigns, and driving strategic audience engagement.