Reen Lee

Led integrated digital marketing campaigns to enhance brand awareness and increase student acquisition aligned with business growth objectives. Managed Meta advertising campaigns, optimizing performance using data-driven insights and analytics. Planned and executed integrated marketing calendars aligned with course launches and promotions, monitoring campaign performance and market trends to improve effectiveness and customer engagement. Directed production of digital and promotional assets ensuring brand consistency across channels, and introduced AI-assisted workflows to streamline marketing processes, improve creative output, and enhance operational efficiency. Produced reporting and campaign analytics to support strategic decision-making and refine go-to-market efforts.

Led the marketing function at Bellezza Medical Spa and Medical Clinic, enhancing brand visibility and driving customer engagement. Managed and coordinated digital marketing channels including Meta, TikTok, Xiaohongshu, Google Business Profile, and website, optimizing content and reach. Led campaign planning, influence/partner management, and creative production. Managed agencies, designers, photographers, and videographers. Implemented CRM and loyalty initiatives to strengthen customer retention, introduced AI-assisted workflows to improve marketing productivity, and produced comprehensive marketing reports and campaign analytics for actionable strategic decisions.

Executed integrated marketing campaigns across digital, retail, and promotional channels to enhance brand awareness and drive sales. Supported planning and execution of integrated campaigns to strengthen brand awareness and drive sales. Monitored campaign performance and consumer insights, providing recommendations to optimize marketing effectiveness and improve customer acquisition. Developed marketing collateral including visual merchandising assets and in-store promotional materials to increase customer engagement.