Social Media Marketing Manager (1-Year Fixed-Term Contract – Maternity Cover) at Skills Development Academy (SDA)

Led integrated digital marketing campaigns to enhance brand awareness and increase student acquisition aligned with business growth objectives. Managed Meta advertising campaigns, optimizing performance using data-driven insights and analytics. Planned and executed integrated marketing calendars aligned with course launches and promotions, monitoring campaign performance and market trends to improve effectiveness and customer engagement. Directed production of digital and promotional assets ensuring brand consistency across channels, and introduced AI-assisted workflows to streamline marketing processes, improve creative output, and enhance operational efficiency. Produced reporting and campaign analytics to support strategic decision-making and refine go-to-market efforts.

Assistant Marketing Manager at Bellezza Aesthetics Medical Spa & Medical Clinic

Led the marketing function at Bellezza Medical Spa and Medical Clinic, enhancing brand visibility and driving customer engagement. Managed and coordinated digital marketing channels including Meta, TikTok, Xiaohongshu, Google Business Profile, and website, optimizing content and reach. Led campaign planning, influence/partner management, and creative production. Managed agencies, designers, photographers, and videographers. Implemented CRM and loyalty initiatives to strengthen customer retention, introduced AI-assisted workflows to improve marketing productivity, and produced comprehensive marketing reports and campaign analytics for actionable strategic decisions.

Marketing Executive at Osim International Pte Ltd

Executed integrated marketing campaigns across digital, retail, and promotional channels to enhance brand awareness and drive sales. Supported planning and execution of integrated campaigns to strengthen brand awareness and drive sales. Monitored campaign performance and consumer insights, providing recommendations to optimize marketing effectiveness and improve customer acquisition. Developed marketing collateral including visual merchandising assets and in-store promotional materials to increase customer engagement.

Assistant Marketing Manager (Digital & Brand) at Moss & Lupine

Drove digital marketing strategy aligned with commercial objectives. Optimized website performance using SEO, paid advertising, and analytics to enhance user engagement. Managed website optimization, SEO, paid advertising, and analytics. Collaborated with international distributors to ensure brand consistency across diverse markets. Produced performance reports and optimization recommendations to guide marketing strategy improvements.

Advertising & Promotions Executive at Wharf Estates Singapore

Managed advertising agencies, media partners, and tenant relationships to ensure effective collaboration and campaign execution. Prepared marketing budgets and campaign reports, conducting post-event analysis to evaluate campaign performance. Coordinated experiential events to enhance shopper engagement and create memorable brand experiences.

Client Service Executive at JCDecaux Singapore Pte Ltd

Managed outdoor advertising campaign execution for key clients. Coordinated agencies, production teams, and advertisers to ensure seamless campaign execution. Delivered comprehensive campaign reporting and operational support to enhance client insights.