My goal is to solve real problems and enhance digital experiences. I aspire to guide cross-functional teams and business stakeholders using user insights, data, and strategic vision. My experience as a UX Designer gives me a deep understanding of user behavior. My ambition is to optimize processes and shape products that not only align with business objectives but also positively impact users’ lives.

Sofia Ricciari

My goal is to solve real problems and enhance digital experiences. I aspire to guide cross-functional teams and business stakeholders using user insights, data, and strategic vision. My experience as a UX Designer gives me a deep understanding of user behavior. My ambition is to optimize processes and shape products that not only align with business objectives but also positively impact users’ lives.

Available to hire

My goal is to solve real problems and enhance digital experiences. I aspire to guide cross-functional teams and business stakeholders using user insights, data, and strategic vision. My experience as a UX Designer gives me a deep understanding of user behavior. My ambition is to optimize processes and shape products that not only align with business objectives but also positively impact users’ lives.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Spanish; Castilian
Fluent
English
Advanced
Italian
Intermediate

Work Experience

Product Designer at Slashmobility
August 31, 2023 - July 9, 2025
Designer for Ayoba App. Identify and solve user experience problems, research, analysis and userflows to cross platform (IOS, AND and responsive websites). Collaborate with POs, design and development team to define a business-aligned strategy and project's goals. Agile based on sprints. Website redesign, creative content and structure to bring potential users to the app. Transform mobile app into responsive website, ensuring features functionality and usability. Redesign of the main feature Chats, new architecture and improvement proposals, updating UI and delivering final files to production. User testing and high fidelity prototypes.
Product & UX Designer at Ozom Builders
August 31, 2023 - July 9, 2025
Collaborate with stakeholders to define a business strategy and objectives to create an educational platform. Facilitation and organize workshops. Design userflows, create a brand strategy. Interviews to identify and validate usability to make improvements.
Product Designer at Greenpeace
May 31, 2022 - July 9, 2025
Collaborate with multidisciplinary team, marketing, development and designers. Define roadmap aligned with company goals, prioritize and planning product requirements and user stories based on data analysis (KPI’s, user analytics). Lead design concepts and userflows for landing pages, campaigns and content for media.
CoFounder & Account Manager at Coma studio
May 1, 2022 - Present
Team Collaboration and Leadership with designers, copywriters and community managers. Define visual branding and communication strategy to ensure it aligns with the company and market needs. Content planning and audience analysis to optimized digital campaigns, understand the target preferences and improve engagement.
Visual & UX Designer at Slashmobility
August 31, 2020 - July 9, 2025
Designer for multiple projects. Creating visually compelling and functional interfaces for B2B backoffice platforms and B2C digital products. Design final layouts and intuitive user flows that enhance usability. Skilled in responsive design, interactive prototypes, and high-fidelity UI components.
Visual Designer at Colectivos Vip
April 30, 2019 - July 9, 2025
Design and create content for digital marketing ads and internal web platform. HTML and design for newsletters, landing pages, implement and think creative campaigns.
UX/UI Designer at Yopdev
September 30, 2018 - July 9, 2025
Working on a different cross platform projects, B2B, P2P, backoffice. Design guidelines and high fidelity userflows, prototypes and final deliverables. Collaborate with engineers and PMs to implement and iterate improvements proposals.
Intern Visual Designer at Falabella
January 31, 2017 - July 9, 2025
Working for e-commerce. Design landing pages, banners and newsletters aligned with online strategy metrics and marketing needs.

Education

Bachelor Degree at Universidad Argentina de la Empresa
January 1, 2012 - December 31, 2017
Postgraduate at IDEP Barcelona
January 1, 2018 - December 31, 2019

Qualifications

Product Manager
February 1, 2024 - April 30, 2024
Postgraduate in Interactive design and Digital products
January 1, 2018 - December 31, 2019

Industry Experience

Software & Internet, Media & Entertainment, Non-Profit Organization, Retail, Professional Services, Education