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Hi, I’m Srishti Chanana, a Social Media & Influencer Marketing Strategist with 8 years of experience building high-impact digital strategies across Instagram, Facebook, LinkedIn, YouTube, Snapchat, and X. I’ve driven 225M+ video views, 51.4M+ influencer-led views, and 28K+ app installs through organic, influencer, and paid brand campaigns across APAC and MENA. I’m skilled in creator partnerships, platform growth, crisis management, B2B communications, cross-functional campaign planning, and AI-enabled content workflows. I thrive in collaborative, cross-functional environments, turning business goals into social narratives and scalable campaigns. I’ve led end-to-end influencer planning, managed paid campaigns across Meta, Snapchat, LinkedIn, X, and YouTube, and partnered with Flight and Hotel verticals to amplify promotional offers. I also oversee crisis management and inbound communications, co-launch B2B initiatives on LinkedIn and X, and develop culturally relevant social content across APAC & MENA using AI-assisted workflows to accelerate ideation and production.…Hi, I’m Srishti Chanana, a Social Media & Influencer Marketing Strategist with 8 years of experience building high-impact digital strategies across Instagram, Facebook, LinkedIn, YouTube, Snapchat, and X. I’ve driven 225M+ video views, 51.4M+ influencer-led views, and 28K+ app installs through organic, influencer, and paid brand campaigns across APAC and MENA. I’m skilled in creator partnerships, platform growth, crisis management, B2B communications, cross-functional campaign planning, and AI-enabled content workflows. I thrive in collaborative, cross-functional environments, turning business goals into social narratives and scalable campaigns. I’ve led end-to-end influencer planning, managed paid campaigns across Meta, Snapchat, LinkedIn, X, and YouTube, and partnered with Flight and Hotel verticals to amplify promotional offers. I also oversee crisis management and inbound communications, co-launch B2B initiatives on LinkedIn and X, and develop culturally relevant social content across APAC & MENA using AI-assisted workflows to accelerate ideation and production.

Srishti Chanana

Influencer Marketing Manager, Social Media Manager, Marketing Strategist, +1

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Hi, I’m Srishti Chanana, a Social Media & Influencer Marketing Strategist with 8 years of experience building high-impact digital strategies across Instagram, Facebook, LinkedIn, YouTube, Snapchat, and X. I’ve driven 225M+ video views, 51.4M+ influencer-led views, and 28K+ app installs through organic, influencer, and paid brand campaigns across APAC and MENA. I’m skilled in creator partnerships, platform growth, crisis management, B2B communications, cross-functional campaign planning, and AI-enabled content workflows. I thrive in collaborative, cross-functional environments, turning business goals into social narratives and scalable campaigns. I’ve led end-to-end influencer planning, managed paid campaigns across Meta, Snapchat, LinkedIn, X, and YouTube, and partnered with Flight and Hotel verticals to amplify promotional offers. I also oversee crisis management and inbound communications, co-launch B2B initiatives on LinkedIn and X, and develop culturally relevant social content across APAC & MENA using AI-assisted workflows to accelerate ideation and production.…Hi, I’m Srishti Chanana, a Social Media & Influencer Marketing Strategist with 8 years of experience building high-impact digital strategies across Instagram, Facebook, LinkedIn, YouTube, Snapchat, and X. I’ve driven 225M+ video views, 51.4M+ influencer-led views, and 28K+ app installs through organic, influencer, and paid brand campaigns across APAC and MENA. I’m skilled in creator partnerships, platform growth, crisis management, B2B communications, cross-functional campaign planning, and AI-enabled content workflows. I thrive in collaborative, cross-functional environments, turning business goals into social narratives and scalable campaigns. I’ve led end-to-end influencer planning, managed paid campaigns across Meta, Snapchat, LinkedIn, X, and YouTube, and partnered with Flight and Hotel verticals to amplify promotional offers. I also oversee crisis management and inbound communications, co-launch B2B initiatives on LinkedIn and X, and develop culturally relevant social content across APAC & MENA using AI-assisted workflows to accelerate ideation and production.

Available to hire

Hi, I’m Srishti Chanana, a Social Media & Influencer Marketing Strategist with 8 years of experience building high-impact digital strategies across Instagram, Facebook, LinkedIn, YouTube, Snapchat, and X. I’ve driven 225M+ video views, 51.4M+ influencer-led views, and 28K+ app installs through organic, influencer, and paid brand campaigns across APAC and MENA. I’m skilled in creator partnerships, platform growth, crisis management, B2B communications, cross-functional campaign planning, and AI-enabled content workflows.

I thrive in collaborative, cross-functional environments, turning business goals into social narratives and scalable campaigns. I’ve led end-to-end influencer planning, managed paid campaigns across Meta, Snapchat, LinkedIn, X, and YouTube, and partnered with Flight and Hotel verticals to amplify promotional offers. I also oversee crisis management and inbound communications, co-launch B2B initiatives on LinkedIn and X, and develop culturally relevant social content across APAC & MENA using AI-assisted workflows to accelerate ideation and production.

Skills

Experience Level

Expert

Expert

Expert

Expert

Work Experience

Social Media & Influencer Manager at Wego

September 1, 2023 - Present

Led end-to-end influencer planning across Instagram and Facebook for the India market; drove 84M+ views across India channels and 51.4M+ influencer-led views, generating 28K+ app installs from an awareness-focused channel. Grew the India Instagram account by 17% and delivered 8M+ views on Instagram and 2.6M+ views on Facebook. Contributed to KPI improvements including 1.7B+ user engagements and video plays; achieved YouTube growth of 2,700%, Instagram 39%, Snapchat 400%, and LinkedIn 34%. Managed paid brand campaigns on Meta, Snapchat, LinkedIn, X, and YouTube with emphasis on Meta & Snapchat across awareness, consideration, and traffic. Collaborated cross-functionally with Flight and Hotel verticals to align content with promotions; managed India influencer crisis end-to-end and resolved within 48 hours with zero escalation. Co-led B2B communications launch on LinkedIn and X, supporting investor visibility and contributing to 34% LinkedIn growth. Created APAC & MENA content ensuring r

Social Media Manager at Muvin

December 1, 2021 - August 31, 2023

Developed social media strategy that increased followers by 250%, engagement by 280%, and website visits by 170%. Produced 75 reels with top content reaching 7.2M views. Planned and managed content calendars across platforms; monitored metrics to identify trends and opportunities. Maintained influencer relationships to grow reach by 110% and led a team of designers and interns; monitored competitor activity to inform strategies.

Social Media Coordinator at Times Bridge (Houzz India)

August 1, 2020 - December 31, 2021

Managed social media platforms including Facebook, Instagram, and Twitter for Houzz India. Grew Instagram followers from 80K to 110K+ organically. Collaborated with Houzz India Editor to feature residential projects; 70% of featured projects appeared in the weekly editorial.

Content Strategist at Freelancing

August 1, 2019 - August 1, 2022

Provided branding, strategy, and content creation for medium and small businesses. Managed complete digital marketing, increasing followers by 80% and engagement by 130%. Executed Facebook and Instagram ads reaching over 100K users.

Sales Development Representative at Houzz, Bengaluru

June 1, 2018 - December 31, 2019

Updated Pro+ profiles to help professionals realize ROI. Generated leads and assisted the Houzz community with creating professional profiles. Maintained contact with professionals to support branding and provided user feedback to marketing and sales teams.

Sales Development Representative at Houzz

June 1, 2018 - December 31, 2019

Updated Pro+ profiles to enhance ROI for professionals, generated leads, and supported the Houzz community in building professional profiles. Maintained ongoing contact with professionals to help brand their business and provided user feedback to marketing and sales teams.