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I'm a results-driven Growth & Performance Marketer with a strong analytical mindset and a proven track record of scaling B2C brands to drive substantial growth. I bring deep expertise and hands-on experience in key performance channels such as Meta and Google, along with a strategic approach to campaign management. I specialize in driving results across programmatic, affiliate, and owned media channels, consistently optimizing for maximum ROI and brand impact.…I'm a results-driven Growth & Performance Marketer with a strong analytical mindset and a proven track record of scaling B2C brands to drive substantial growth. I bring deep expertise and hands-on experience in key performance channels such as Meta and Google, along with a strategic approach to campaign management. I specialize in driving results across programmatic, affiliate, and owned media channels, consistently optimizing for maximum ROI and brand impact.

Srishti Nikam

Digital Marketer, Growth Marketer, Performance Marketer, +4

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I'm a results-driven Growth & Performance Marketer with a strong analytical mindset and a proven track record of scaling B2C brands to drive substantial growth. I bring deep expertise and hands-on experience in key performance channels such as Meta and Google, along with a strategic approach to campaign management. I specialize in driving results across programmatic, affiliate, and owned media channels, consistently optimizing for maximum ROI and brand impact.…I'm a results-driven Growth & Performance Marketer with a strong analytical mindset and a proven track record of scaling B2C brands to drive substantial growth. I bring deep expertise and hands-on experience in key performance channels such as Meta and Google, along with a strategic approach to campaign management. I specialize in driving results across programmatic, affiliate, and owned media channels, consistently optimizing for maximum ROI and brand impact.

Available to hire

I’m a results-driven Growth & Performance Marketer with a strong analytical mindset and a proven track record of scaling B2C brands to drive substantial growth.

I bring deep expertise and hands-on experience in key performance channels such as Meta and Google, along with a strategic approach to campaign management. I specialize in driving results across programmatic, affiliate, and owned media channels, consistently optimizing for maximum ROI and brand impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Manager - Digital Marketing at Swiggy, Bangalore

February 14, 2025 - July 30, 2025

Managed a budget of 25 Crores for NU Performance campaigns, optimizing across multiple channels to meet acquisition and cost goals. Led media planning, budget allocation, and strategy for performance marketing channels focusing on Month-over-Month incremental New Users with CPA efficiency. Implemented advanced Meta campaign features, scaling campaigns by 10X and improving CPA by 15-20%. Scaled Google campaigns by 50%, implemented targeted campaigns for owned media, and scaled affiliate and programmatic campaigns substantially. Coordinated internal and external teams to achieve monthly New User acquisition targets, and onboarded new high-impact channels like PhonePe, Paytm, Truecaller, and Uber.

Assistant Manager - Digital Marketing at Swiggy, Bangalore

September 30, 2024 - July 30, 2025

Oversaw full lifecycle of campaign execution across teams and vendors, utilizing AppsFlyer for campaign insights and optimizations. Led Meta campaigns driving incremental new users with CPA efficiency, activated new channels, and conducted creative tests to improve CTR across channels.

Manager - Business Strategy at Merkle Sokrati, Pune

May 1, 2023 - July 30, 2025

Managed social media ad operations affecting client accounts, creating strategies aligned with client goals. Provided strategic insights on landing pages and creatives, owned and grew digital channel strategies, performed digital activity analysis, led a team of 5-7 people with multiple clients, managed budgets and success metrics, and collaborated with leadership for data-driven strategic planning and client BD conversations.

Business Head - Digital at Pinnacle Teleservices Pvt. Ltd., Pune

March 1, 2022 - July 30, 2025

Managed client relationships and team expansion, focusing on campaign ROI optimization, quarterly client reviews, and scaling brand growth through effective strategies.

Operations Manager at Pinnacle Teleservices Pvt. Ltd., Pune

September 1, 2021 - July 30, 2025

Achieved 70% client retention, managed onboarding and collaboration with sales, delivered audit reports and media plans, monitored daily campaigns, optimized performance, and contributed to content marketing initiatives.

Business Analyst at Pinnacle Teleservices Pvt. Ltd., Pune

April 1, 2021 - July 30, 2025

Participated in account handoff calls, coordinated design and backend teams for campaign launches, monitored campaign performance daily, created daily reports, and developed selling strategies to scale spending.

Business Analyst at Viralmint, Pune

May 1, 2020 - July 30, 2025

Participated in account handoff meetings, coordinated with design and backend teams for campaign launches according to plan, monitored daily campaign performance, created daily performance reports, and contributed to selling strategy improvements.

Manager - Digital Marketing at Swiggy

February 14, 2025 - February 14, 2025

Managed a budget over ₹25 Crore for NU Performance campaigns; led media planning, budget allocation, and multi-channel strategy; scaled Meta campaigns by 10x; improved CPA by 15-20% MoM; scaled Google campaigns by 50% YoY; coordinated cross-functional teams and external agencies to achieve monthly New User goals.

Assistant Manager - Digital Marketing at Swiggy

September 30, 2024 - September 30, 2024

Owned end-to-end campaign execution with AppsFlyer-driven insights; led Meta campaigns to scale incremental New Users; achieved monthly activation targets and conducted extensive creative testing to improve CTR and engagement; contributed to Owned Media strategy.

Manager - Business Strategy at Merkle Sokrati

May 1, 2023 - May 1, 2023

Managed day-to-day social media operations for client accounts; defined strategies for landing pages and ads; owned digital strategy development and performance analysis to inform sales opportunities.

Business Head - Digital at Pinnacle Teleservices Pvt. Ltd.

September 30, 2021 - September 30, 2021

Managed client relationships, onboarding of new clients, and coordinated with sales to deliver impactful marketing solutions; focused on achieving strong ROI and ROIs; led the marketing team to drive ROIs.

Business Analyst at Pinnacle Teleservices Pvt. Ltd.

April 30, 2021 - April 30, 2021

Handled client onboarding, coordinating with design and backend teams to complete launch checklists; monitored campaigns daily, identified optimization opportunities, and prepared performance reports for stakeholders; contributed to content marketing efforts.

Business Analyst at Viralmint

May 31, 2020 - May 31, 2020

Participated in account handoffs, coordinated with design and backend teams to finalize launch plans; monitored campaign performance and prepared daily performance reports; assisted in developing stronger selling strategies and scaling spends.